Is your Amazon PPC campaign delivering desirable results? Is your Amazon product reaching the right customers? Are you spending too much time and money on this process? If you are unsure about it or unsatisfied with your Amazon product PPC campaign performance, this article is for you. We will explain how you can hire Amazon virtual assistants to optimize your PPC campaigns and generate better ROI while saving your expenses.
Regardless of the size of their Amazon stores, every seller who has invested their time and money in Amazon PPC wants to enhance their advertising campaigns for maximum profits on Amazon. However, sellers who handle PPC single-handedly have a great deal to manage, from ad account setup, campaign creation, and keyword research to competitor analysis and bidding strategies. All this, along with general account activities, can easily become overwhelming and lead to heavy losses.
On the other hand, merchants who delegate Amazon PPC services to VAs acquire exemplary benefits in terms of customer acquisition, brand recognition, and SEO, among others. In addition to this, VAs offer a complete range of Amazon store management services to optimize your online business.
Without further ado, let’s know more about how and why you should hire Amazon virtual assistants.
Amazon Virtual Assistants for PPC Management
Amazon PPC or pay-per-click is a credible advertising model to help sellers amplify their product sales via keyword targeting. Though the model primarily focuses on boosting product visibility and sales, challenges such as stiff competition, poorly structured content, or wrong search intent make it difficult for brands to highlight their products.
Therefore, sellers and merchants must optimize their PPC campaigns, and that’ s where Amazon VAs can help. With relevant skills, knowledge, and experience, VAs provide full-fledged Amazon PPC services to escalate your online business.
The tasks performed by Amazon PPC VAs include the following:
Before executing and running a campaign on Amazon, it is important to identify its objective. You may wish to market a new product launch, or you may need to widen your consumer base. Depending on this goal, sellers have to select an Amazon advertising campaign, define its parameters and set an appropriate bid, all of which takes time, research, and market analysis. Amazon VAs analyze your requirements and objectives to create customized campaigns. For instance, if the objective is lead generation, they will choose an ad campaign, target market, keywords, and bids that can bring maximum leads.
Your ad campaigns must stand out from the competition for maximal profits. When you hire Amazon virtual assistants, they thoroughly examine your competitors’ campaigns to understand their strategies, targeted keywords, and other ranking factors. Once the analysis is done and comprehended, VAs create customer-focused PPC ads for effective results.
Most virtual assistants are trained in Ad strategizing and know the intricacies of the ever-changing Amazon advertising system. As specialists with vast industry experience, virtual assistants target your audience based on demographics, geographical location, and device, among others. This includes targeting:
- A gender or age group,
- A location, city, or area,
- An operating device like mobile, desktop, laptop, or tablet.
By segregating your audience and creating relevant ad campaigns, VAs ensure that your products reach the maximum number of shoppers.
Among other factors, the success of your Amazon PPC ads depends on keyword research and integration. When you include relevant, highly searched keywords in your product listings, the chances of your ad showing up in the search results are high.
When you outsource Amazon PPC services to virtual assistants, they employ advanced tools and techniques to determine suitable keywords (and their variations). They follow a data-driven approach to identify high competition and easy-to-rank keywords. Then, they create ad copies and campaigns with those keywords for maximum website traffic and conversions.
Your ad copywriting must communicate your brand’s message, connect with prospects, and persuade them to buy your product. Since Amazon VAs are mostly niche professionals, they know how to use simple language and a natural tone to create compelling and persuasive ad copies for your PPC campaigns.
Moreover, they add meaningful headlines and call-to-action statements to engage as well as urge shoppers to buy from your brand.
Landing Page Optimization
Amazon virtual assistants are well-acquainted with the importance of landing pages in advertising and thus optimize it in the best way possible. They add interactive, user-friendly elements to your landing page while ensuring SEO compliance. This improves the performance of your ad campaigns and keeps your audiences engaged.
You can also hire Amazon virtual assistants to track your campaign’ s progress via web analytics to keep a check on sales, profits, and leads. They will monitor growth or lag and make the required changes in case your PPC ads are not performing well or yielding good results.
Further, they rigorously examine critical criteria such as CTR, quality score, conversion rate, cost-per-acquisition (CPA), etc., and prepare detailed reports for quick analysis.
The Benefits of Hiring an Amazon VA for PPC
By handling a multitude of PPC management tasks, Amazon VAs save your time and effort and bring several other benefits and creating good Amazon product listings for your eStore:-
With a pair of extra hands, you get time to develop growth strategies and focus on business-expanding activities. This, in turn, enables smooth business functioning, enhanced productivity, and higher returns.
Besides managing and handling your PPC campaigns, Amazon virtual assistants provide round-the-clock, uninterrupted customer support. This involves responding to customer queries, resolving their complaints, and collecting feedback for utmost satisfaction.
Compliance With Regulations
Amazon expects its sellers and advertisers to abide by the PPC guidelines. Unfortunately, with numerous tasks on their table, it’s difficult for sellers to stay updated with the latest policies. However, Amazon VAs are well-informed of the regulations and ensure your ad campaigns comply with those.
Gain A Competitive Edge
When you hire Amazon virtual assistants, they infuse their vast experience and skills to create well-optimized ad campaigns. In addition, VAs integrate diverse elements and employ progressive techniques so that your campaign outperforms your competitors.
What Other Tasks Can Amazon Virtual Assistants Handle?
Whether your VA works full-time or part-time, they can provide a broad range of Amazon-related services.
- Storefront management
- Account management
- Amazon Product listing optimization
- FBA management
- Order processing and tracking
- Inventory management
- Amazon Product image editing
- Amazon product description writing
- Seller analysis and market research
- Bulk product upload
What Should I Look for in an Amazon Virtual Assistant?
Before hiring Amazon virtual assistants and handing over critical tasks to them, make sure they are the right fit. Here are some of the qualities to look out for in VA:
You would want to hire someone who has relevant experience in working with diverse businesses and industry verticals and running PPC campaigns with varying goals and budgets. An experienced VA can manage complex campaigns, make better decisions, resolve customer queries and provide result-oriented PPC services.
Professionalism & Flexibility
Since Amazon is a highly competitive marketplace, a VA must be able to work under pressure without affecting the quality of services. In addition, they must adhere to deadlines, budget constraints, privacy policies, and changing guidelines.
Also, they must be flexible to scale their skills up/down according to the project requirements while maintaining complete dedication and commitment.
Whether the VA handles Amazon product description writing, PPC, SEO, or any other Amazon task, maintaining smooth and transparent communication is quintessential. The VA you hire must keep you posted and updated on the project’s progress and challenges.
In addition to this, discuss the modes of communication (email, phone, skype, etc.) and decide on a common language.
Though hiring a virtual assistant is more affordable than an in-house team, mentioning your budget and knowing the VA’s expectations beforehand is beneficial for all. Brief them of your requirements and discuss how (much) they are willing to charge to avoid confusion at a later stage.
In addition to these, you can have a look at the VA’s past work samples, client testimonials, and certifications to abandon any scope of doubt.