Why digital marketing matters before we discuss the three digital marketing strategies and their expenses. Digital marketing lets you easily measure and target an audience for a digital platform. Digital marketing lets you evaluate what works and refine your efforts, saving you time and money.
Focusing on a digital marketing approach like SEO gives you greater control. Google Analytics, Google Search Console, and Bing Webmaster Tools provide SEO statistics. All three tools are free. They will show you how many people visit your website, what articles are most popular, how long they spend on each page, and where they came from.
If you’re doing SEO, Google Analytics will show you how much of your traffic comes from Google organic search. Google shows landing pages. See what happened next. Leave? Visited another page? Your newsletter? Register or buy?
That improves decision-making. You can track SEO results and focus on what works. You may discover that some material keeps your readers on the page longer. Or one that converts better and has greater goal conversion rates on specific article pages. Because it attracts your target audience, create more material like it.
By leveraging data to enhance your efforts, you can target your demographic and attract the right audience. Thus, digital marketing is crucial. Tracking and targeting help you to sell your firm effectively.
What is Digital Marketing?
The term “digital marketing” refers to the process of promoting and selling goods or services via the use of various digital platforms and tools. These channels can encompass a wide number of online platforms, including social media, email, search engines, and websites, among others. Customers can be reached and engaged with by businesses where they spend the majority of their time, which is online, thanks to digital marketing.
The following is a list of some specific strategies that may be utilized in digital marketing:
Search engine optimization (SEO) is the process of improving the visibility of a website by enhancing both its content and its structure in order to achieve a higher ranking on the results pages of search engines for relevant keywords.
PPC stands for pay-per-click advertising, which requires placing ads on the results pages of search engines or on other websites and paying a fee each time one of those ads is clicked on.
The promotion of a company, its goods or services, and its online content can all be accomplished through the use of social media platforms, as defined by the term “social media marketing.”
Email marketing can be defined as the practice of delivering promotional emails or newsletters to a list of customers who have opted in to receive them.
Content marketing can be defined as the process of producing and disseminating content that is valuable, pertinent, and consistent with the goal of attracting and retaining a well-defined audience and, eventually, driving profitable consumer action.
Businesses are able to effectively promote themselves as well as their products or services to a specific audience in order to boost online sales and leads by making use of a combination of the aforementioned strategies.
Roles and Responsibilities of Digital Marketers?
To some extent, the aims and strategies of the marketing team, as well as the organization’s size and structure, will determine the precise nature of the tasks and responsibilities of digital marketers. Online marketing efforts that aim to attract and engage customers and generate sales or leads are the purview of digital marketers, who are responsible for their conception, launch, and management. Digital marketers are in charge of increasing a company’s visibility online, generating leads, and measuring and improving the efficacy of their campaigns.
Digital marketers may be responsible for a variety of tasks, including the following:
To create and execute successful digital marketing strategies, one must first conduct market research and analysis, then select the most effective marketing channels and methods, and last develop and launch targeted promotional campaigns.
Setting up and optimizing pay-per-click (PPC) ads, social media ads, and other forms of online advertising to target the proper demographic and provide the intended results is a key part of managing online advertising campaigns.
Analyzing and assessing marketing efforts’ efficacy entails employing tools like Google Analytics to monitor a campaign’s success and spot its flaws.
Managing social media accounts include generating and disseminating interesting material, fielding questions and comments from followers, and otherwise ensuring that the brand has a robust and positive representation in the digital sphere.
Website and landing page creation and optimization entails crafting and managing web pages so that they rank well in search engines and successfully persuade people to become paying clients.
How to Hire a Digital Marketer?
Hiring a digital marketer can be a great way to help your business grow and reach new customers online. By following these steps, you can find and hire a digital marketer who will be a valuable asset to your business.
Step 1: Define your needs: Before you start looking for a digital marketer, it’s important to understand exactly what you need. Do you need help with social media marketing, email marketing, or search engine optimization? Knowing exactly what you need will help you find the right person for the job.
Step 2: Create a job description: Once you know what you need, create a job description that outlines the specific skills and responsibilities that you’re looking for in a digital marketer. This will help you attract the right candidates and make the hiring process more efficient.
Step 3: Look for candidates: There are several ways you can find potential candidates for the job. You can use job boards or search online for digital marketing professionals in your area. You can also ask for referrals from other business owners or industry professionals.
Step 4: Review resumes and portfolios: Once you have a list of potential candidates, review their resumes and portfolios to get a sense of their experience and skills. Look for candidates who have experience in the specific areas that you need help with, as well as a proven track record of success.
Step 5: Interview candidates: Once you’ve narrowed down your list of candidates, schedule interviews to get to know them better and see how they would fit in with your team. You can ask about their experience, their approach to digital marketing, and their ideas for your business.
Step 6: Make a decision: After you’ve interviewed all the candidates, weigh the pros and cons of each person and make a decision. Consider not only their skills and experience but also their personality and how well they fit in with your company culture.
Cost to Hire In-house Digital Marketer
Now that we have that out of the way, let’s begin our discussion of the three distinct ways you might take to enhance digital marketing. To get things rolling, we’ll begin the search for an in-house digital marketer.
If you want to expand the number of people who visit your website and make more sales, you should think about hiring an in-house digital marketer for your company. This is the most challenging and demanding approach for a bootstrapped startup, blogger, or small corporation to get their business off the ground. It is also the most expensive route.
According to PayScale’s calculations, the yearly income range for a Digital Marketing Specialist is between $30,000 and $70,000, with an average annual salary of $50,000.
Now, this only accounts for the cost of the payroll. When you hire new employees, you incur a variety of additional costs, such as those associated with recruitment and training as well as benefits.
Cost to Outsource a Digital marketer
If you decide to hire someone else to do your digital marketing, you can do one of two things. You can hire a one-person “freelancer” or you can hire a company (team of people). Not only a few but you’ll get the list of best digital marketing agencies for your marketing management.
A freelancer will usually charge by the project or by the hour, while an agency will usually ask for a monthly retainer. The average hourly rate for a freelancer is between $50 and $100, and the average hourly rate for an agency is around $100.
A monthly retainer for an agency is usually between $1,000 and $3,000. But that’s just the average. A number of agencies charge between $10,000 and $15,000 per month. It depends on what services you want and how many people will be working on your project.
It can be easier to start with a freelancer because there is less commitment. Because SEO takes time to work, many companies want you to sign a contract for 6 months or a year.
And just because an agency has a team of people doesn’t mean that everyone on the team will work on your project. Check to see who’s on your team.
In the end, it doesn’t matter whether you hire a freelancer or a company. It’s important to work with someone who will show up regularly, knows your brand, and has a plan for growth and a content strategy set up.
Cost to Digital Marketing Yourself
The self-managed approach to digital marketing is the final choice that we’ll go over. Because there are no initial investment requirements, this is one of the greatest ways to get started right away. It is challenging to find people to hire when you have recently launched a website but have not yet begun to generate a significant amount of revenue.
However, doing things yourself might not always save you money. The first expense that will be incurred is your time. The process of conducting keyword research, writing your content, optimizing your website, and concentrating on any other digital activities, such as social networking, will take some time.
Even if you want to outsource or employ someone to handle SEO in the future, doing it yourself is a good first step. In this approach, you can set reasonable goals based on a solid groundwork of knowledge. Hiring a digital marketing agency will be a breeze with this in place.
When it comes to hiring digital marketers or digital marketing agencies, the age-old proverb “you get what you pay for” rings true. Fortunately for companies that are expanding, it is possible to maintain a digital marketing firm without having to compromise on the level of quality provided. To achieve this goal, the breadth of the marketing effort will need to be reduced. A digital marketer could start out with a proven strategy, and then use the money it makes from that strategy to fund a transition to a more comprehensive marketing approach.