Many mobile apps fail to retain customer engagement and eventually they uninstall the app failing to satisfy users’ needs and assumptions regarding the app. To retain customers using the app for a sustaining period, it is very important to create an app with an engaging in-app mobile app experience.
Therefore, making a good user experience needs to be the priority for a mobile app development company. No matter how aesthetically pleasing your app is, if it doesn’t give a great user experience, users will sooner or later switch to a better alternative. Today, users look forward to having a fast, convenient, customer-driven experience that compels them to be loyal to your app.
Since today we have been living in a world where people who use there a smartphone and are dependent on their phone for many chores in a single day. To make the most of the situation, businesses can provide an excellent in-app mobile experience. Doing so can earn them a good share of their revenue coming from the mobile app. Starbucks is a popular example of a successful mobile experience by the users. It is estimated that 1 in 3 of their customers is engaged with their mobile ecosystem, which is the biggest in the world.
This can be achieved by focusing on improving the in-app experience, adding a forward-thinking system to their app. The mobile apps which deal with customer experience can integrate the feature of artificial intelligence to enable customers to use voice command to make a purchase or place an order. Moreover, hotel mobile apps can build an app feature that lets mobile users use their smartphones as a room key. Such features contribute to adding value to your mobile app. And if the users find value in your app, they are likely to be loyal to your mobile app and your company. There are significant chances that a good and well-engaging mobile app has the potential to retain customers to your business through the mobile app.
The major idea is that, if customers don’t find enough value in a mobile app or the experience goes below their expectations, they will disengage with it almost instantly and you will not be able to achieve any of your objectives.
How to Improve the In-App Experience?
You do not necessarily have to include specific features to make your in-app experience better. You could add any user-friendly feature to add value to your app instead. It depends on different budgets and requirements as well. So, to improve user experience, a mobile app development company should more focus on little which is felt missing in the app. You can do the following things to improve the in-app experience.
Provide in-App Assistance
One significant thing that customers want from a mobile app is improved customer support. It is an important element in the success of a mobile app. Customers want a prompt response from business through an app or online from the website. In case of no proper response from customer service, users may, in frustration, try an alternative business for their needs.
Moreover, mobile app users are reportedly more impatient than ever before, and thus they look for fast customer service and prompt responses to their queries.
Assisting within the mobile app makes you the winner. Customers will no longer be requiring checking their text messages or e-mailing when they get the response directly within the app. In-app assistances keep the users engaged and prevents them from leaving the app to find other ways. What you can do is add a live chat feature in your business app. This enables customers to talk to the support team and solve their queries whenever they have any.
Make your in-app permissions less scary
Mobile apps require permissions if the user is going to get the most out of it. But many mobile apps ask permission from the user in a way that it scares them somehow. It is important to take into consideration that users do not give their personal information lightly, which means that it is better to explain your permission requests. Explain exactly why the app requires permission for specific information. This will increase the possibility of a user allowing permission. You can also reward users for accepting your permission and build trust during the process.
More Payment Options
These days, customers want to take action on an instant basis. They want to buy anywhere and anytime. Sitting at the workplace or moving around with friends, customers want to make their buying decisions based on their moods. This requires an eCommerce mobile app to be able to accept multiple payment options. The ability to accept multiple payment options help more users to use the app.
The main point is to make things easy to use by making your app in a way that users get satisfied with the in-app experience. For instance, if your buyer wants to get a product right from the shop but pay through the app, you could add a point of sales card reader into the mobile app so that the user can make the payment process through the app. Another benefit of adding this feature is that you get the data of the customer and you are better able to collect customers’ information about their buying habits. It helps in personalization and improving user experience depending on their preferences. This on a whole enhances customer engagement and retention.
Summing it all up, a mobile UX is about offering your customers what they need in a way that they get satisfied. It is always suggestible to keep things fuss-free and easy to use. Keeping things simple makes them easy to use and convenient for users. Simplicity along with advanced features in your mobile app adds a lot of value to it and contributes to growing your audience. Therefore, try to improve on small things in your mobile app that increases customer engagement and retention. If you are not sure then you can hire mobile app developers for your mobile apps.