Social media marketing is crucial to any business’s success, but it’s growing faster than other platforms like Facebook and Instagram.
This means marketers must be more creative to stay ahead of their competition. And while several new trends will shape how you market on social media in 2023, here’s what you can expect:
Social Media Marketing Trends to Follow 2023
1. Ephemeral Content
Ephemeral content is social media marketing that can be created, distributed, and consumed instantly. It’s generally short-lived, meaning it doesn’t need to be saved or archived. Some examples include:
Ã¢â‚¬â€ GIFs on Instagram
Ã¢â‚¬â€ Video clips on Facebook Live or Periscope
Ã¢â‚¬â€ Live tweets on Twitter
The main reason ephemeral content is becoming more popular is that people have lost trust in traditional media (like newspapers), which means they’re looking for new ways to engage with brands online.
2. Leverage The value Of User-Generated Content
One of the most potent aspects of user-generated content is that it can be used in many different ways. You can create it, you can promote it, and you can share it with your audience.
UGC is a great way to get more content on Facebook, Twitter, and Instagram. It’s also an excellent way to grow your following on social media platforms like Twitter and Pinterest – think about how much time people spend scrolling through these sites daily!
UGC has been around since 2007 when Yahoo! Answers was launched as a place for users to ask questions related to anything from sports injuries to politics.
Today there are millions of active Q&A communities around the world where people answer questions posed by others online at no cost and even offer tips along with their answers!
This form of forum allows brands to engage with their target audience since they now have access directly through third-party publishers rather than having someone else write something that might not reflect well upon them (i.e., fake reviews).
3. Artificial Intelligence (AI- Tools)
Artificial intelligence (AI) is a powerful tool that can be used to improve your marketing. AI can help you create better content and find the right audience.
AI can also help you target your audience more effectively, manage your social media accounts more efficiently, and even monitor the performance of campaigns as they progress.
4. Collaborations Will Be More Commonplace
Collaborations are a great way to connect with your audience more personally. They’re also a great way to increase brand awareness and loyalty.
Collaborations can be used for many different purposes, like:
Ã¢â‚¬â€ Branding (the creation of new products)
Ã¢â‚¬â€ Marketing (the promotion of existing products)
Ã¢â‚¬â€ Customer service
5. Micro-Influencers Need To Be Considered
Micro-influencers are people with a small but highly engaged audience. They’re more likely to be authentic and less likely to promote products that don’t align with their values.
Micro-influencers can also be easier to reach than celebrities, who may have more followers and higher expectations of them.
Micro-influencers are essential because they’re an ideal target audience for social media marketing campaigns.
6. Effective Use Of Storytelling Becomes Imperative
Storytelling is more than just a way to communicate; it’s also an effective way of engaging your audience.
A good story can help you connect with people and build trust, which is crucial in social media marketing.
7. Scale back your paid marketing budget by taking advantage of organic growth
If you’re looking to scale back your paid marketing budget, the best way to do it is by taking advantage of organic growth. This means focusing on quality over quantity and investing in relevant content for your audience.
You should also be tracking how each piece of content performs so that you can make adjustments as needed.
8. Videos, videos, and more videos!
Videos are the most engaging content on social media and are the best way to tell a story.
With video content, you can show your audience what they want to see while keeping them engaged with your brand and product.
It’s no wonder that video is quickly becoming one of the most popular formats for marketing purposes; with more than 70% of people watching videos daily, according to Statista, it makes sense why brands are investing in this medium too!
Videos make up approximately 50% of all posts across Facebook alone. So if you want your business to go viral or highly shared across social media platforms like Instagram or Twitter, creating quality video content will help increase engagement.
9. Focus on the user experience, not just the brand experience
The ninth trend is to focus on the user experience, not just the brand experience.
Suppose you’re a business owner or marketing expert who runs a social media account and has a website. In that case, you must consider both sides of your business regarding content creation.
Your brand will benefit from engaging visual identity and vice versa! But if all you care about is whether or not people like what they see, then your efforts may be misguided.
Social media marketing is evolving fast!
Social media marketing is evolving fast!
Social media marketing trends are changing.
New social media apps are being created.
Social media platforms are changing.
10. Don’t ignore TikTok
If you’re in the social media marketing business, it’s essential to know that TikTok is the fastest-growing social network worldwide.
TikTok has over 1 billion monthly active users (MAUs) as of April 2023. This makes it more prominent than any other video-sharing app on Earth!
Social media marketing is evolving fast, so you need to stay ahead of the curve. Many trends and new ideas are being developed today that will continue to shape our future regarding what we say and how we behave online.
The key takeaway from this article is that your customer experience needs to be front and center when it comes time for your brand or business to launch a social media campaign!