2025 is reaching its closure, but the need for effective marketing automation tools for lead management is as high as ever.
Efficient lead management can bridge the gaps between sales and marketing. It is a chain-like customer acquisition process that starts with identifying potential leads, educating them, and nurturing them to make them qualified for sales. Once these leads are qualified for sales, they get passed from marketing to sales pipeline. This entire process of lead management requires various kinds of automation campaigns to keep the flow intact. In other words, to manage your leads properly, you need an advanced automation tool that will align your marketing and sales efforts to give proper ROI and conversions.

You must use a marketing automation tool for your lead management. But which one? Although we are spoilt for options, we have compiled the top 5 high-performing (based on user ratings) marketing automation tools that you should try (if you haven’t) in 2025. Your lead management needs just the best, and it’s right here for you to choose.

01. Aritic PinPoint

A fully integrated and permission-based marketing automation suite, Aritic PinPoint is getting rave reviews for its lead nurturing and lead management features. From anonymous lead nurturing to kiosk mode lead nurturing, predictive lead scoring, detailed lead profiling, 360-degree lead information tie-up, and bi-directional CRM integration – Aritic PinPoint is one of the top-performing marketing automation tools.

Key Features for Lead Management-

• Browser fingerprinting technology for anonymous lead nurturing
• Lead behavior tracking and monitoring
• Kiosk mode leads to nurturing
• Predictive lead scoring
• Dynamic segmentation
• Multichannel & personalized lead nurturing (emails, push, SMS, web, and mobile)
• Dynamic content on landing pages
• 360-degree lead profiling
• Bi-directional native integration with CRM and CMS
  

Pricing: Starts at $69/mo.

02. Drip

Drip is an eCommerce CRM designed to build real relationships with your customers on a larger scale. Start automated sales but like a human to humans. Drive first-time buyers as well as returning customers with personalized drips and intuitive workflows to trigger more conversions than before.

Key features for lead management-

• Customer interaction-based drip series
• Intuitive workflows for awesome customer experience
• Smart Facebook ads for customer nurturing
• Native integrations to leverage customer data for meaningful interactions.

Pricing: starts at $49/mo for 2,500 subscribers.

03. Marketo

Marketo recently hit the headlines after getting acquired by the creative cloud platform Adobe. It has great reviews for its lead management features, especially its CRM. Post the acquisition by Adobe, Marketo has become more costly.

Key Features for Lead Management-

• Inbound and outbound programs to attract leads
• Lead quality analysis
• Powerful lead tracking and monitoring
• Personalized lead nurturing across all buying stages
• Robust lead scoring
• Integration with Salesforce and Microsoft Dynamics
  

Pricing: Marketo’s pricing plans are not very transparent unless you opt-in for any of the “bundles”. It starts at $/mo.

04. SharpSpring

Optimize your marketing with this affordable solution and drive more leads for sales conversions. From dynamic landing pages to campaign tracking, and behavior-based marketing to dynamic form building, SharpSpring connects all the dots to get your job done in less time.

Key features for lead management-

• Anonymous lead nurturing
• Lead behavior-tracking
• Industry-specific contact filtering
• Site visit filtering
• Custom deal stages

Pricing: starts at $450/mo for 1,500 contacts.
These are a few top-performing tools when it comes to lead management. If you’re still looking for an effective tool, this list will help you in zeroing on one. Make sure to analyze your business needs before picking your ideal automation tool for lead management.

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05. Keap

Infusionsoft offers email marketing and sales features for small businesses. It offers products to manage and optimize customer lifecycle, build customer relationships, and trigger conversions. Lead management features are not extensive, but they serve the purposes of a small business effectively.

Key Features for Lead Management –

• Detailed contact details in the pipeline or on the contact record
• Sales forecast by adding value
• Automated follow-ups and reminders
• Report creation by-products, lead sources, or other such metrics

Pricing: Starts at $99/mo for 500 contacts and one user account.

06. Mobile Monkey

MobileMonkey is a Facebook Messenger Marketing Platform designed to build chatbots on Facebook Messenger. The chatbots created via MobileMonkey can be designed to automatically make appointments, track purchases, and send messages to your Facebook contacts, with no coding required.

Key features for lead management –

• Send automated messages to Facebook Messenger Contacts
• Build chatbots that quality leads
• Make appointments, answer FAQS, and track purchases with Chatbots
• Grow your Facebook Messenger contacts using a variety of lead magnets

Pricing: Starts at $49/mo.

7. Aero Leads

AeroLeads is one of the best-automated Marketing tools one can have in building relationships and nurturing leads. Allowing you to extract credits from business platforms like LinkedIn, Crunchbase, Angellist, Xing, etc., this lead generation tool allows encompassing bulk data into a consolidated. CSV file. Integrating with multiple CRM platforms, you can import, export, and manage the email list acquired via AeroLeads. Cutting back the manual man-hours, AeroLeads gives you the customization and automation one needs in nurturing the leads to bring their brand up to the bar.

Key Features for Lead Management –

• Import | Export | Manage Business email Leads Data
•  Extract Business Email Id’s, Contact Numbers, Company details, and many more credits
•  Integrates with popular CRM platforms
•  Inbound and Outbound analysis with a consolidated File
•  Verify the authenticity of the Email Id’s acquired

Pricing:

Starting with a Take Off package at $49 per month, one can add up to 1000 credits. Whereas, the Cruise package lets you add more than 15000 credits at $499 per month.

8. ContactOut

ContactOut is a Chrome extension that finds the email address of your leads, right on top of their LinkedIn or Github profiles. This tool has access to a database of over 1.2 billion triple-verified email addresses, giving it an edge over its competition in terms of accuracy and search volume.

Key Features for Lead Management

• Lightweight Google Chrome extension that lets you quickly find the best email addresses to reach out to your leads with
• A comprehensive people search portal that you can use to research leads that you can’t find on LinkedIn or Github
• An easy-to-use dashboard that lets you save, organize, and export your leads

Pricing:

starts at $39/mo per user. 

9. Meetgeek

Meetgeek is the virtual assistant that will elevate your online meetings and turn them into powerful growth opportunities. It is powered by AI technology that automatically records, takes notes, and allows you to share the highlights of your calls with your team members. No need to pause and take notes yourself the virtual assistant will do it for you so that you can save time and focus on what matters. Not to mention that you will be able to focus on the topic of your call and add more value to the discussion. It’s time to shed a positive light on your meetings and turn them into a rewarding experience using Meetgeek.

Key features for lead management:

• Automatic meeting notes and meeting minutes
• Meeting recordings and transcriptions at the click of a button
• Accessible meeting outcomes for all stakeholders, including non-attendees
• User-friendly access to previous recordings and meeting database
• Integrations with your favorite tools such as Jira, Trello, Google
• Drive, Slack coming soon.”

Conclusion :

Marketing automation tools, when used properly, not only save time but align your entire team. Surprisingly, it goes beyond nurturing your leads and customers to helping your teams become more productive. Many confuse marketing automation tools with inbound marketing tools. Frankly, they are not similar because inbound marketing is about attracting your potential buyers with the right kind of content at the right time, and marketing automation is what follows after that.

What marketing automation tools are you using? Comment here.

The post Top 9 Marketing Automation Tools: 2025 Edition appeared first on Tricky Enough.

This article defines what Puppeteer is and its functions, the best Puppeteer proxies, and why you need them.

Why Do You Need Puppeteer Proxies?

Puppeteer, also known as Headless Chrome Node API, is a Node library offering an advanced Application Programming Interface (API) to control headless and non-headless browsers, Chromium and Chrome. A headless browser is one without a user interface (UI), allowing you to have automated control of web pages.

A proxy acts as a server connecting users to the internet while hiding their identity. This means you can surf the net via a proxy server instead of sending requests directly to the websites of interest.

Using a Puppeteer proxy offers numerous benefits:

• It hides your IP footprint when web scraping, which is ideal since bots are easily identifiable. Unlike humans, bots can send numerous requests within a short period, leading to bans. Therefore, using rotating residential proxies allows you to surf anonymously.
• Using a proxy allows you to access geo-targeted content. This is especially useful if you require data for users in other locations. As such, the best proxy for Puppeteer is a residential proxy.
• It helps you avoid getting blocked by CAPTCHA, which is an online test designed to discern humans from robots.
• It allows you to browse anonymously without cache, cookies, or device fingerprints.

Why Use Puppeteer for Web Scraping and Testing?

Puppeteer is headless by default and helpful in automating web testing and scraping operations. This web tool lacks a user interface and other components which reveal user information to the target websites. As such, Puppeteer helps you avoid getting blocked and increases your web scraping success rate.

Unlike other headless browsers, Puppeteer is easy to use as it doesn’t require advanced technical skills. It was built for the Chrome browser and is used to test and automate desktop applications while simulating real-user activity.

Pros of Automation Testing with a Headless Browser

A headless browser can access web pages without displaying them to the user and can move content from a webpage to another program. This tool can also analyze and interpret web pages to represent the real browser perspective without requiring cost-incurred tests.

Headless browser testing allows you to run tests accurately, efficiently, and on a large scale. These tests are essential for software quality assurance (QA), i.e., establishing quality standards, implementing checks, and fixing problems, so the end product meets the expected standards. The tests are automated and run without any human-user interaction.

Below are two key advantages of adopting headless browser tests:

• Headless browsers are faster

Regular browsers typically take time to load JavaScript, CSS, and open HTML. Headless browsers perform approximately 2-15 times faster than real browsers since they don’t require starting up a browser graphical user interface (GUI).

• Headless browser scraping

When scraping websites, headless browsers don’t require you to start up a website manually. Instead, you can visit it heedlessly and scrape the HTML.

Which Is the Best Proxy for Puppeteer?

Residential proxies are the most reliable option if you want to use Puppeteer for web automation, scraping, or rendering sites. These proxies allow you to have organic connections. Otherwise, the activities mentioned above can easily be detected by anti-bot systems, and your IP address will be banned!

Residential proxies use real IP addresses from ISPs by allowing you to select a specific location and surf the web like a resident in that area. The proxies are impossible to detect and protect users from web traffic while hiding their IP addresses.

• Rotating residential proxies is ideal since they switch your IP address at intervals or with each request. The proxy rotates your IP to give you a new identity, making it seem like different users are browsing from separate locations.

• Static residential proxies are also very reliable. However, it’s best to avoid using them for web scraping since the IP addresses are static.

Stay Away From Free Puppeteer Proxies

While any proxy will work with Puppeteer, the best solution is to use residential proxies. It’s best to avoid using free proxies as they are often unreliable and can stop working when you need them the most. Instead, you can order residential proxies online from providers like IPRoyal and enjoy stress-free web scraping, fast speeds, and access to geo-restricted content.

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The post The Best Proxy Server for Puppeteer Automation appeared first on Tricky Enough.

Combining multiple PDF files into one document is an immense productivity hack. You probably don’t want to have multiple PDF files on your accounting department’s desk. By doing this you will get saved from the trouble of trying to sort and manage them all.

If you are a Mac user, The tool you need to use is already built-in on your Mac operating system, Which gives you some basic features to merge your PDF files. But, If you want more flexible and full-featured solutions, you can go for third-party apps. If you are a Windows user, you need a third-party app to do the work, which is available free over the Internet.

Many online editing websites and apps can merge your PDF for free. I am not recommending that you go for any of these Because your PDF can contain invisible private data that you don’t want to give to someone else you don’t know. These websites make a profit from your data, That’s why these websites offer you free editing features.

How to combine PDF files in windows?

While combining PDF files on your windows, you will wish that you had a MacOS. On Mac, You can edit your PDF files during the Preview. That makes your job easy and swift. While on Windows, you cannot Edit Your PDF file during Preview, you need a third-party app.

If Your PDF managing needs are minimum, And you want free software. You can go for open-source PDF-Sam, Which comes with some basic PDF management features. If you want a premium PDF management application, Download it’s an enhanced version that will cost you $49 but is free to preview, which comes with a bunch of features like Merging, splitting, nifty features, alternating between pages from each file, etc.

Unlike the thumbnail view in Adobe Reader and other commercialized software, It is not an easy-to-use interface. You can add two PDF files by simply dragging them to the PDF-Sam window, which will add them to a separate list. You can identify page ranges from each PDF, You have to figure out which pages you want to view if you view the document in other applications like Adobe Reader or Microsoft edge.

PDF Merger & Splitter is an alternate app available on the Microsoft Store from a company named any software whose website doesn’t tell much about the company. PDF Merger & Splitter UWP app uses the PDFsharp library for creating PDF files. Compared to PDF Sam, This app comes with fewer features and a problematic user interface. This app outperforms PDF-Sam with its ability to a single page size of all PDFs you combine. Both PDFam and PDFMerge & Splitter allow you to force all of the pages to possess the same size. But PDF Merger & Splitter also allows you to push all the pages to possess the same size of the page with the largest size or size used by the majority of pages. PDF Merger & Splitter is worth having this feature, but I recommend you use PDF-Sam.

While merging PDF, If you want better vision cues, you need a commercial application that shows you the thumbnail, So that you can rearrange pages in your order and which can preview the PDF before just saving it to your disk. You can use any PDF management software ranging from Tracker software to PDF-Xchange, Or you can go with editors’ choice like Adobe Acrobat DC or ABBYY Finereader 15.

All the above apps let you combine or manage your PDF file in the same way. Here’s how PDF- Xchange completes the job. The easiest method is file> New Document > to combine files into a single PDF. The file list menu will appear And drag all the files you want to merge into a single document. You can use any file like images, text, PowerPoint, Word, etc. This app converts every file into a PDF form before merging it into one single file. You can select the page range which you wish to import. You can also do the combination by opening many files in several PDF-Xchange tabs and dragging the page’s thumbnail image from the origin tab to the main tab.

How to Combine PDF Files on macOS?

Unlike Windows, macOS comes with a built-in high-powered PDF management application Provided by MacOS Finder. Beginning with Mac OS Catalina, this app allows you to create or combine PDF files from its gallery view ( view shows an extensive preview of current files).

To combine two or more pdf:

• Change to gallery view from the top-line view menu or finder toolbar.
• Hold the command key and select the files you wish to combine.
• Select the files in the order you wish to appear in your combined pdf.
• Press the Create PDF button on the right.

A Finder app will create a new PDF file on your home screen, Consisting of all files you have selected.

You can also select multiple image files such as PNG, TIFF, and JPEG. Despite having an Existing PDF, You can use it the same way to combine files into a PDF. The same method applies to combining images and PDFs.

If your PDF/Combined PDF doesn’t have the pages that you want, You can easily edit or fix your PDF by double-clicking on the PDF to open it in the Preview app and dragging the thumbnail up and down as per your need. Move to the view menu and switch thumbnails on if they are not visible on the Preview sidebar.

The preview app is an alternative to the Finder app, which provides the same PDF editing features with an easy-to-use interface for complex tasks.

To merge two or more PDF files in the Preview App:

• First, make a copy of the original file and work with a duplicate (Necessary: because this app saves the file as you are working, And if the consequences are not in your favor, it requires some fancy footwork to get back your original file).
• Open the corresponding file in the Preview app.
• Drag the selected files to the sidebar.
• Drop them into the position in order where you want them to be. (In Start-end-in between two pages).

You got the wrong location, You can change the page location by dragging them into the file and can also delete any page.

If you want to combine some pages from one PDF to another, Open both files in separate PDF windows. Select and drag the thumbnails to the PDF which you want. ( Use shift + Click to select continuous rage and Cmd + Click to select multiple pages. Use the preview toolbar to change the orientation of pages if you want to rotate any.

Sometimes the Preview app acts unpredictably while saving files. When you complete the arrangement of your files as per your order, go to Choose File<Export to PDF and save the combined PDF under its name. You can also go to Choose File < Close and follow the next process to save the combined file under its own name (Safest way to export pdf files).

Finder and Preview both let you merge any PDF file into an existing PDF. Both applications let you convert JPG, JPEG, TIFF, and any other standard format file into PDF, but both apps fail in case of combining Ms. Word or Excel Documents. You can’t drag these documents in the Preview bar, but the word and excel print windows let you create their document into pdf files to whom you can merge.

Alternatively, if you want to go for a third-party app, Go for Adobe Acrobat (editor’s choice).

Which is as straightforward and painless to use as Preview with a friendly user interface. Using Adobe Acrobat, you can also convert PNG, JPEG, TIFF, HTML Web Pages, Plain Text Files, Word documents, or Excel documents. This app lets you create a PDF file from multiple external formats.

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The post How to Combine PDF files? appeared first on Tricky Enough.

How To Take Screenshots On Windows 10?

While we have listed down the best methods to capture screens on Windows 10, we have a bonus tip for all the Windows users out there. Excited? Well, check out the blog further to know this wonderful utility that will not only help you capture screens but will also help you capture scrolling screens. Yes, we are talking about none other than TweakShot Screen Capture. So, before heading to the built-in utilities, we’ll be learning more about TweakShot and the benefits of having this installed on our Windows.

Best Tool To Capture Screenshots: TweakShot Screen Capture

While there are several built-in utilities for Windows users to capture screenshots of the web page or anything that’s displayed on the screen, TweakShot helps you capture the entire screen or a part of the screen or capture the scrolling window. Amazing, isn’t it? Well, if you do not mind spending some amount, you can blindly rely on the TweakShot Screen Capture utility for Windows users. It is undoubtedly a top-notch tool that makes it easier to capture screenshots quickly and along with this, its additional features are worth a try. To learn how to use this software, follow these instructions below:

• Download & Install TweakShot Screen Capture on your computer.

• Once it is installed, you’ll see a Big-Eye icon to quickly access the timeline of features.

TweakShot Screen Capture: Features

• Capture Region – Select a portion of your screen to take a screenshot.
• Capture Single Windows – Best for when multiple windows are open & you want to take a screenshot of a single active window.
• Capture Full Screen – You can take screenshots of the entire screen.
• Capture Scrolling Window – It enables you to take a full scrollable screenshot of a windows/webpage.
• Capture Video – Record mouse movements on-screen activities.
• Color Picker – Select a color from your windows screen & edit your images.

Other than these, you get a plethora of editing options such as cropping, rectangle tool, line tool, and a lot more. Once you have made the required changes and edits, click on the Save icon at the top to save the screenshot on your device.

Other Ways To Capture Screenshot On Windows 10

1. Snipping Tool

One of the oldest Windows utilities that have been used for ages. It is a built-in application specifically designed to capture screenshots on Windows 10. With this utility, you can take a screenshot of your entire screen, capture a particular reason or a specific part of a window or a dialog box. Not only this, but you can also capture a free-form shape on your screen. To use this tool, all you have to do is search for a Snipping Tool using the search box. Select the topmost result that appears, and you’ll see a thin timeline of the snipping tool menu. Now click on the New option and press and drag the cursor using your mouse to capture screenshots. That’s it. Once done, ensure that you save the screenshot for further use. You can read is a complete review on top10pcsoftware.

2. Snip & Sketch

This is yet another Windows built-in utility that allows you to capture any part of the screen, be it a dialog box or a context menu. All you have to do is press Windows + Shift + S keys together. It will freeze your screen as it is and you can use your mouse to capture a screenshot of whatever you like to. It will freeze the screen to the last action you have performed and then you can capture the region you want to.

3. Print Screen

Another way to capture a screenshot on Windows 10 is using Print Screen. It is a key on the keyboard. All you have to do is choose the window you wish to capture and hit the Print Screen button to take a screenshot and save it as a file. The Print Screen button can be found between the F12 key and the Scroll Lock button. When you hit the Print Screen button, you’ll feel like nothing has happened but the screenshot will immediately be copied to the clipboard and you can directly paste it either in Paint or Word and save the file for later use. 

4. Game Bar

Last but not least, Game Bar is yet another Windows 10 utility that lets you capture a  screenshot of your computer screen. Do you know how to use a game bar on Windows? For this, press Windows + G keys together. It will bring up several options for your use and is meant to be used exclusively for Windows 10 gamers. This Game Bar can be used to capture screenshots, record gameplay, broadcast video games, and a lot more.

Wrapping Up:

So, these were some of the best ways to capture screenshots on Windows. Out of all the five ways listed above, we recommend using the TweakShot Screen Capture utility on windows to gain access to all its available features along with a few ones for editing. However, there are a plethora of options to take screenshots on Windows. You can try any of these and use the saved screenshots later on for further communications. We hope you find us helpful. Do let us know your feedback or suggestions in the comments section below.

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The post Best Ways to Take Screenshot On Windows 10 appeared first on Tricky Enough.

In order to make the best decisions possible, looking for skilled help such as RPA service providers would be in any organization’s best interest. RPA applications span from large-scale corporations to even the smallest of startups across any business industry. The possibilities are truly endless.

Top Use Cases for RPA in 202

Projected to reach a valuation of USD $2.9 billion (flowit) by the end of this year, the RPA industry has become an integral part of a growing number of organizations. Common applications include;

Customer Service 

Automation helps customer care systems segregate queries and categorize them based on department or severity amidst other groupings. This moves the customer to the right department or staff member for a resolution.

Additionally, smaller, rule-based systems can be implemented for lower-level resolutions and assistance.  

Invoice Processing

Processing invoices is normally a large-scale repetitive process. Conducting the same manually leaves room for delayed service and incorrect payments. Implementing a system of timely payments can foster better relationships with vendors and suppliers. Invoice processing also requires data consolidation from various sources and formats. 

Introducing an RPA system into the mix allows businesses to process invoices as soon as they are received. Even if the invoices are physically submitted, OCR is available to automate the process. RPA is able to automate the inputting process and reconcile errors should it detect any. The end result; an automated end-to-end process that moves from receipt to payment.

Sales Orders

Keeping information consistent across all systems within the business can be tedious. Sales representatives need to be clear and concise with the information being entered into CRM and/or ERP systems. Financial analysts replicate this data for use in other modules. The duplication is bound to cause errors which in turn affects the rate of productivity.

RPA offers a simpler solution to this concern. By introducing end-to-end automation of sales activities, the database is maintained automatically without duplicate data and improved customer and employee experience. With menial tasks no longer a concern, employees can look forward to completing activities that require their time and expertise to generate more business.

Payroll

The repetitive task of payroll processing by the HR department requires large-scale data entry. As a result, a single inaccuracy could cost the organization heavily and upset employees. Introducing an RPA system helps keep information consistent even when shared across multiple platforms.

Additionally, payroll systems can be automated for paycheck creation, benefits administration, and reimbursement systems. The automation helps avoid inaccuracies and delays for a seamless end-to-end process.

Price Comparisons

Business purchase materials for production or service provision in bulk. To make the best decision possible, companies research online for the most competitive rates. The researching process itself can be time-consuming and not as comprehensive when conducted manually.

A growing number of organizations have introduced RPA systems as a solution to quick and comprehensive price differentiation. Additionally, further segregation through product attribute comparison and quality ensures businesses are buying the best products in the market.

Storing Customer Information

One of the many benefits introducing RPA offers to an organization is large-scale data management. This means organizing and segregating customer information has never been simpler. The RPA system in place categorizes based on the organization’s requirements.

This allows customer care and sales executives to access the information as needed. Without manually entering the same information, there is no concern around the accuracy of the same. RPAs offer a significantly low margin of error, allowing labor-intensive jobs to happen a lot faster. RPA adoption can reduce the need for manual performance of repetitive tasks by 80% (Automationedge).

Processing HR Information

Businesses also generate large amounts of information around their employees. HR uses this information to offer reimbursements, refreshers for training, allocation of task levels, payments, and other similar tasks. For the HR department to manually scan through this information can be tedious.

RPA systems offer a strong alternative to this system. Day-to-Day tasks can be conducted by the system with the HR personnel focusing on conducting human activities such as improving morale, productivity, and work culture.

Faster Refund Processing

All businesses have a refund process that requires checking boxes against required circumstances for a return. This process can be done quickly and easily with the introduction of an RPA system.

Customers are limited to voicing their actual concerns without additional information that can be distracting for an employee. RPA systems handle the matter seamlessly with improved effectiveness and refund issuance without delays. Additionally, overall customer experience quality is improved.

Recruitment

Scouring through resumé on resumé is not only time-consuming but important pieces of information can be missed or mixed up with another applicant. RPA systems offer considerable assistance with this process. The system is not only able to source resumes from different platforms but is able to sift through undesirable applicants and piece together only the best options.

RPA systems significantly reduce the stress placed on recruiters and allows them to look through pertinent resumes with enhanced care. Roughly 90-95% (AutomationEdge) of vital aspects around the recruitment process can be taken over by the RPA system.

Conclusion

The applications for robotic process automation are limited in terms of creativity. The bots offer programming capabilities that allow simple and large-scale activities to be performed with minimal (if any) human intervention. The key to introducing RPA successfully into an organization lies with the initial installation process. If companies are able to dedicate the required resources and introduce an in-house professional to maintain the same, RPA systems can be modified based on need.

For businesses looking to introduce internal efficiency and effectiveness, especially at a time of pandemic and social distancing, an RPA system would be an ideal option.  

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The post What are the top use cases for RPA in 2025? appeared first on Tricky Enough.

Email automation is the sending of newsletters through an automation platform. An automated email newsletter is just like traditional catalogs. In the early days when there was no internet, companies would send catalogs to their customers now and then. An email newsletter can include any news – a promotion/sale you are having at the store, tips relevant to your products, an event that is organized at your company, etc.

What is Email Automation?

Sending the newsletter to the emails of your customers one by one can be tiring. For this reason, you need to use an email automation system to deliver newsletters to your customers. Email automation allows you to send a newsletter to subscribers who meet certain requirements. For example, you want to send a welcome message email to every person who fills in your newsletter signup form. The email contains information on welcome messages about what kinds of newsletter they can expect to receive shortly. In your email automation system, you can set up the email to be automatically sent every time someone signs up for a new account. You don’t have to click any button to send the email.

How does Email Automation work?

Automated email campaigns can be sent with either email automation or a marketing automation platform. In the email automation system, you need to first set the conditions and add the email address before your subscribers can start receiving messages. You are done once you have set up the conditions and hit publish. Many automation platforms will offer ready-made marketing automation templates that can be used to design the newsletter. You can also use your template on the platform.

Convert New Visitors

An automated email campaign can encourage prospective customers who have visited your online store but not yet ready to buy. They come to your online store so they must have shown interest in the products you are buying. You will need to communicate with them and persuade them to get them to buy from you. One way to reach out to them is to persuade them to be your subscribers. New customers are more interested to subscribe and learn more about your product before making a purchase decision.

In your subscription email, you can tell them about a subscriber-only offer. It is important to make your email visually appealing with a CTA and discount for first-time purchases. The email automation platform will also be able to generate a discount code for a promotional offer in the email. In the analytic, you can check how many times the discount codes have been used. This allows you to track the effectiveness of your promotion.

Inform about the Expiration of a Subscription

Email automation allows you to inform your customers about the expiration of a subscription, or sale. You should be sending email campaigns at least 2 months from the expiration. If there is no response, you can send a discount code with a call to action to encourage them to renew the subscription. You simply enter the expiration date of the subscription and set a timeframe for the automated emails to go out.

Send Discount Code on Special Occasion

You can use email automation to send well wishes on special occasions such as birthdays and anniversaries. You need to know the date of the special occasion of the subscribers to set up this type of email. After the campaign is set up, the email will be sent to the recipient on the date every year. When you send a special occasion email, you can include a voucher or discount code for them to use in your store. Including a voucher can be useful if you sell things that can be used to celebrate a special occasion

Reminder for the Next Appointment

Email campaigns allow you to send reminders of an appointment to your client. For example, if you are a clinic, you can send a reminder to your patients on the next appointment with the doctor. It reminds the patient to come for the appointment punctually. You can set up this kind of email campaign by entering the last appointment date and that it should be set to start sending email after 3 months or when the next schedule takes place. Customers can get busy and become reluctant to attend the appointment. Sending email reminders will push your customers to come back for the next appointment.

Monitor Unsubscription Rate

From your analytics, you can also monitor your unsubscribe rate. You should investigate if there is an increase in the unsubscription rate. A high unsubscription rate could be caused by newsletters that are not interesting. In your email newsletters, make sure to include an unsubscription link to give your recipients the freedom to unsubscribe. If people can’t find the link, they will set your email to go spam which leads to your email address getting blacklisted.

Promote New Blog Post

An email campaign can be a powerful channel to promote your blog. Every time you publish a new post, you can send your subscribers an email and invite them to read it. An email campaign can drive tons of traffic to your blog posts if it is done right. Email subscribers are more likely to share your content on social media. This is why you should send an email whenever you publish a new blog post.

Promote a Business Event

You can use an email campaign to promote an event that your business is organizing. Not everyone who registers for the event will arrive. You need to keep on sending reminders to get most of the people who register to attend the event. Email campaign allows you to send a reminder on the upcoming date of the webinar. You should start sending email reminders as soon as a person registers for the webinar. After the webinar ended, you can send important details that have been discussed in the form of slides or a link where they can watch the webinar video.

Track the Performance of Your Email Campaign

Email automation allows you to monitor and track the progress of the performance of an email campaign. In your email marketing analytic, you can check the open rate and click rate of each of the emails you send. You should have the goal of achieving at least a 20%-30% open rate and a 10% click rate for each email. Your analytic will also show the bounce rate. A high bounce rate could be caused by sending emails to email addresses that no longer exist. A soft bounce is an indication that the persons you send the emails are receiving them slowly as their inbox is frequently full. It is normal for an email campaign to have a 2% – 3% of bounce rate.

Mobile Friendly

Email automation is mobile users friendly as it is designed to be ready for opening on mobile devices. You should test several templates to see how they work on various mobile devices. There must be spaces around the calls to actions (CTAs) so that it is easy for readers to tap on them on the touch screen. A properly designed mobile-friendly email will offer two versions including plain and HTML versions.

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The post What is Email Automation and Why It Matters? appeared first on Tricky Enough.

As a former social media marketer turned freelance writer, I know just how time-consuming it can be to manage a social media presence. Even if you work on tasks in bulk by creating content calendars and scheduling posts in advance, it still takes longer than most people realize to come up with content ideas and manage a social media presence.

The good news is that there are tools out there that can help you, and automation in particular has a lot to offer us. So let’s go ahead and take a look at everything you need to know about LinkedIn automation tools.

A Quick and Easy Guide to LinkedIn Automation Tools

1. LinkedIn Sales Navigator

This tool belongs at the start of this list because it’s directly offered by LinkedIn, which makes it a good place to get started if you’ve never used LinkedIn automation before. For a free tool, it’s pretty good, allowing you to get started with the process of identifying and reaching out to your target audience on the network.

LinkedIn Sales Navigator also has the advantage of being bundled in as part of LinkedIn Premium, which itself comes with a whole heap of perks, including LinkedIn’s InMail. That alone makes Premium worth thinking about because it allows you to more easily reach out to people.

2. SalesAI formally known for Kennected

This tool is designed to automatically follow groups and hashtags as a way of growing your reach and your network. It’s geared towards identifying what’s relevant and what’s got people talking so that your brand can go ahead and jump into the conversation.

On the downside, it doesn’t come with a free trial (although you can book a demo), and it’s hard to tell what steps they take to remain within LinkedIn’s terms of service. Still, as a LinkedIn lead generation tool, it’ll get the job done.

3. Dux-Soup

Dux-Soup is designed to help you generate further data about your LinkedIn browsing habits, including better tracking for profile visits. The downside is that it takes the form of a Google Chrome extension, which won’t be any good for you if you’re using a different browser.

Dedicated, standalone LinkedIn automation tools tend to be the best for creating powerful campaigns, and if that’s what you’re looking for then you’re going to want to continue the search until you find something a little more powerful. Still, it’s not bad for beginners, and it has some decent features like the ability to automatically like and follow or endorse skills.

4. Zopto

Zopto is one of the easiest tools on this list to get started with, so it’s one to consider if ease of use is a priority. You can create an account in just a couple of minutes, and from there you can start to build your automated LinkedIn campaigns and begin bringing in inbound leads.

One of the best things about Zopto is that you can specify the approximate level of engagement that you want to receive. With full control over your targeting and your outreach campaigns, Zopto is ideal for companies who want to take their fate into their own hands.

5. LinkedHelper

LinkedHelper is designed to be a LinkedIn-first alternative to running a customer relationship management (CRM) system. The goal is to make it easier for LinkedIn users to grow their network in a more targeted way, allowing them to gather data on individual prospects and to easily view all historic interactions.

They aim to make it easier for you to turn your LinkedIn marketing into a simple process that you can measure from end to end. If you know who your audience is and you want to set up automated outreach and/or follow-ups, LinkedHelper can make it easier for you to do that.

6. SalesLoft Prospector

This tool is just the ticket if you’re looking for something that will help you to prospect for leads and gain a greater understanding of the micro-communities on LinkedIn that are most suited to your business. It can be a useful precursor to running outreach and advertising campaigns, and it also has several other features that can help you take your LinkedIn marketing to the next level.

7. Crystal

This tool can be super useful for rookie sales teams or those where a little extra support can make the difference between closing and losing a sale. What’s particularly interesting about Crystal is that it’s specifically designed to provide personalized insights to help your sales team to profile potential customers.

Based on the ‘DISC’ personality model, Crystal uses the power of AI to generate buyer profiles for potential customers using a range of different data points and behavioural insights. It gives you a computer-generated report on key prospects, and it comes with ten free trial reports so you can make sure that you’re happy with it before you commit to taking out a license.

8. Overloop Formally Known for Prospect.io

This tool is arguably best used if you’re looking to export data from LinkedIn for you to use elsewhere, whether that’s in another tool or a CRM system. With just a couple of clicks, you can export all of the available data on contacts or contacts of your choice, including contact details, job titles, and more.

The best feature of Prospect.io is probably the proprietary algorithm it uses to allow you to find people’s email addresses with just a couple of clicks. It also has full integration with Salesforce, HubSpot, Slack, and other tools, which can help you make it a part of your workflow.

9. LeadFuze

LeadFuze is another prospecting tool, essentially acting as a search engine for LinkedIn that helps you to find potential customers and their contact details. On the downside, it’s a little bit on the pricy side, but it makes for a useful little tool with some interesting targeting options, such as the ability to target people who are using a specific content management system (CMS) for their website.

10. Meet Alfred

Meet Alfred is essentially a bot that you can customize to take actions on your behalf and to emulate the LinkedIn usage patterns of real people. It’s a decent little time-saver in that respect, but it’s relatively light on features compared to some of the other tools on this list so if you do use Meet Alfred, you might need to also use another tool alongside it.

11. Expand

This cloud-based tool is designed to be as safe as possible, working within LinkedIn’s guidelines and safety practices to help you grow your professional network without getting banned. For example, they use random delays between different actions to try to make your LinkedIn usage seem more natural. They also offer an auto warm-up feature that slowly eases into a campaign instead of going in all guns blazing.

On the downside, there are no free trials on offer and their pricing starts at around $100 per month, so if you’re working on a budget then you might want to give this one a miss.

12. Bant.io

Bant.io isn’t an automation tool as such, although they do use them on their clients’ behalves. They’re essentially an outsourced marketing team that will run automated LinkedIn campaigns on your behalf, delivering fresh leads directly into your inbox.

They’re pretty different from the other tools that we’ve talked about, but they’re worth mentioning, especially if you’re looking to run integrated campaigns across LinkedIn, email marketing, remarketing, and more. Plus they do all of the hard work for you, leaving you free to focus on other marketing pursuits.

Conclusion

Now that you know just a few of your options when it comes to LinkedIn automation tools, it’s over to you to start putting them to use at your company. Used well, they can save you huge amounts of time and energy, streamlining your approach to the world’s largest business-first social network.

So now that you’ve heard from me, I want to hear from you. Be sure to leave a comment to let me know which LinkedIn automation tools you use, especially if you think I’ve missed one. Let’s keep the conversation going!

The post A Quick and Easy Guide to LinkedIn Automation Tools appeared first on Tricky Enough.

Our team was assigned the responsibility to fix it. We were informed that the Automation tests had missed catching several defects, eventually reaching the customer – which obviously turned out expensive to the client.

As we started analyzing that framework, we were actually pleasantly impressed with its overall architecture and design. We also observed how well it covered the business rules to be tested. They had a traceability matrix planned and executed with regards to the business requirements coverage. When we initially ran the tests on our Windows 10 desktop, using the Chrome browser, all went fine. There were no errors. So, what had gone wrong then, any guesses?

Let me share with you the defects that were reported, and this should help you get a gist of what had gone wrong. Note that we never saw the below-mentioned issues when we tested it on the Windows 10 Desktop, using the Chrome browser–

1. A) Several iPhone users reported that the Shopping Cart was not functioning. The counter in the cart failed to reflect the correct count as items got added and deleted.
2. B) Some Linux OS users who used the Mozilla Firefox browser reported that the Webui layout was looking misplaced.

Yes, as you may have noticed, these defects had been caught by the user because the tests (before the application was deployed for users) were run only on Windows/Chrome combination, and like I mentioned there were no such issues in this platform combination. The automation tests were designed with no cross-platform/OS/browser support.

With this perspective in mind, we as an automation team set off to improve the automation framework to consider the real-world use-cases. We kept in mind that the web application ought to be compatible with all types of mobile phones, tablets, iPads (which come in several screen sizes and platforms) as well. Hence, we had to build the framework such that it should be possible to test the real-world scenarios on all the possible combinations of the platforms. We then treaded towards enhancing the test automation to provide Cross-Platform/OS/Browser/Mobile technology support. This endeavor was an insightful journey indeed. Glad to share the tips that helped us during this journey!

Tip 1 – Research the market for automation tools that support cross-platform testing. Perform lots of brainstorming as a team! Involve the stakeholders.

We together researched several automation tools that support cross-platform/operating system/browser/device testing. In the process, we discovered many tools like TestProject, MicroFocus, TestingBot, etc. We even found some tools that offered to let us try the tool for free and some were available with trial options. This was a boon for us as it allowed us to experiment to check the several features.

Several projects forget to consider mobile platform support. These days a lot of the web UI applications are being accessed using mobiles more than ever before. The tools that we found that matched our requirement had the capability that we could plug the mobile/tablets to our desktops and automate tests on our desktops.

We needed to be sure that the tool supports the maximum number of OS/Platform/Browsers/Mobile technologies. We checked to see which latest versions of platforms it supported. Most necessarily, we checked that in the future, if there are new versions of the platform/browser, would it pick up supporting the latest version. As a shortlisting strategy, we checked if the automation tool helps to quickly incorporate the latest version of the platform/OS/browser as soon as it gets launched. Hence, do not forget to check for immediate version support.

Tip 2 – What about optimum coverage?

Encapsulating all the combinations of platforms, browsers, etc. would result in lots of tests that cannot be run in a limited time. Hence we ventured out to search for tools that support combinatorial test design / pairwise testing. We planned to make this as an input to our Automation tool. This resulted in an optimized input data set of platform choice to the Automation tool. Having such CTD tools as an add-on/extension will help the project in the long run.

Tip 3 – Check if the automation tool has a self-healing AI feature. Self-maintaining tests to the rescue!

Heard about self-healing AI? Automation tools that have this magical feature result in tests that do not require manual maintenance.  The self-healing AI capability helps the tool fix errors on its and proceeds testing. This is particularly useful in scenarios of cross-platform support. Some tools that support self-healing AI are- TestProject, Parasoft, etc.

Tip 4- Beautiful Test Analytics support!

There will be several combinations of tests being considered. Eventually, it would be ideal if the tool helps you explore in-depth insights into your tests across multiple platforms and environments. This will help the team analyze failures. It will also help the team identify testing trends by showing your product’s trends across various platforms, browsers, and devices. We found TestProject to have reports that helped us in this regard.

Tip 5 – Keeping the communication running between the web application development team, business analysts, and the web automation team.

Keep the communication running between the team members. Also, you could involve the Business analysts in the whole process to understand more about the prioritization of platforms while you design the tests. Make use of the analytics report feature to share info with the other teams.

In Conclusion

With these quick, handy tips in hand, I am sure your web UI automation project will be a success. Even if the client doesn’t specifically mention requiring cross-platform support, it is imperative that the automation team starts up the discussion and provides information on why it is vital for the client’s success, because of the diverse platforms that the Web applications can be accessed from. Strategize well in this regard, and then start your automation journey!

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The post How Vital is Cross-Platform Testing? How Do You Choose an Automation Tool that Supports It? appeared first on Tricky Enough.