Top 11 Things to Do After Publishing a New Blog Post

Are you doing nothing after publishing your post?

Or

You are not familiar with the things to do after publishing a new blog post.

Or its like you are new to blogging and looking for the techniques or things to do after publishing a new blog post.

So, if you are a newbie and don’t know what to do after publishing your post, then you must check these tips and get more instant traffic after using these techniques.

Content marketing is extremely popular because it brings results. Both internet users and Google tend to appreciate the quality content, and that is exactly why 86% of today’s marketers and webmasters use content marketing as a method of bringing targeted traffic back to their websites.

Therefore, in order to thrive in the existing competition, every blog owner must bring fresh, unique, and qualitative content to his platform. However, the content creation activity is just one part of the entire process.

Once you write, proofread, and edit a blog post, the next step is logical: hit the publish button. Unfortunately, many bloggers believe that their job is done once they’ve published their articles. Unfortunately, these bloggers also expect that simple push of a button to bring marvelous results. Unfortunately,…it’ll never happen.

The reason is simple: in order for a blog post to become popular, it needs to be promoted the right way. There are several important “steps” that every blog owner should go through after publishing a post.

In today’s post, we’re talking exactly about that. When you’re done with the reading, don’t just skip over this post. Read it again, take some notes, and optimize your blogging activity using our effective advice. Without further ado, let’s dive in:

1. Update Your Email Subscribers First

Your email and social media subscribers should be the first persons to hear about your new content. They have subscribed you in one way or another because they find your work valuable. One of the benefits of their subscription should come as real-time updates of your newest posts.

Simply write a teaser email with an introduction to the topic. Don’t post your entire blog post in the email. Instead, just grab their attention and send them to your website where they can devour the full version of your work.

In case you have a big social media following, post a status update letting everyone know that your new article is “up for grabs.” This simple strategy will bring the first spike of traffic to your post, giving it an initial, small boost.

2. Schedule Your Social Media Updates

Your social media strategy is critical to your blog’s success. Content marketing and social media marketing are interconnected. Your content should always be posted on your blog first, and it should later be distributed on your social media channels.

In order to save time and energy, you’d better get accustomed to a social media management tool like Buffer or Hootsuite. These tools help you synchronize all your social media accounts (Facebook, Instagram, Twitter, LinkedIn, and more) and schedule automatic updates according to your preferences.

You should have an automated posting sequence in place that keeps distributing all of your blog posts. When you publish a new article, always add it to the sequence. This way, you’re losing all the trouble while your social media campaign runs smoothly on autopilot.

3. Use an Influencer to Spread Awareness

Influencers are so extremely important in today’s online environment. Many individuals have created a name for themselves, some sort of “online fame,” all with the help of social media. In today’s times, if you own a huge database of active followers/subscribers on social networks, you are a valuable asset for every company that’s looking to extend its reach.

Because in this case, you are the brand who’s looking for market positioning and for the awareness of the public, you might as well contact different influencers from your niche and negotiate a price.

If a new blog post is shared on an influencer’s website or social channel, you’re going to witness huge spikes of traffic in a matter of days or even hours. You’ll pay the price, yes, but if the ROI is positive, you’ve made a great investment!

4. Engage With Your Readers and Followers

You can have thousands of website visitors and blog readers; if they don’t engage with you and with each other, your business community must be underdeveloped. That is exactly why you’ll need to directly engage with your readers and fans.

One way of doing that is by simply talking to those people through your posts. Use the conclusion to encourage them to share advice, ask questions, or provide feedback. Either way, challenge them to get in touch. If you want, you can even organize several contests. Offer prizes, and you’ll benefit from the user-generated content.

5. Find Questions to Answer on Q&A Platforms

Q&A platforms such as Quora and Yahoo Answers should not be neglected by any blogger. Because of the nature of these websites, you have the ability to target people that are looking for solutions. When you publish a new post, go through several Q&A platforms and see whether you can provide useful answers to questions that are very relevant in rapport with your blog post’s subject.

In fact, you can use these platforms to improve your brand’s reach and authority. How? By simply providing valuable answers on a consistent basis. In time, all of your answers will add up, and the traffic to your blog posts will surely increase.

6. Promote Your Content on Aggregator Networks

An aggregator network or website is simply an online platform which encourages discussions. Because of that, you can easily submit your content and links in order for them to be discussed and voted on. Most of the aggregator websites represent communities filled with active individuals who are always ready to engage.

The most popular aggregator platform is Reddit. This amazing place contains the so-called “subreddits”, which act as solo (or individual) aggregators. Unfortunately, you won’t be able to find these type of websites in every niche, but if you do find it for yours, you should be grateful!

Quick tip: don’t create an account and directly post your links. Take the time to contribute to the community first. Engage and discuss different topics. Otherwise, you might be considered a spammer.

7. Post Your Article Links on the Most Relevant Forums

Forum marketing is always a valuable addition to one’s marketing campaign. Once you’re done with your content creation and publishing process, aim for different forums that fit your niche of activity. So if you own a dog training blog, you should find the most relevant blogs on this topic.

This strategy is not much different from the Q&A answering strategy. You’ll have to look for threads that approach the same topic as your recently posted blog post does. Take advantage of several forum search engines in order to find relevant queries to answer. Moreover, you can also use Google Alerts to get real-time updates on different keyword combinations that might help you find discussions and threads to get involved in.

8. Post in Social Media Groups

Even if you have a consistent budget to promote your blog posts, you should always take advantage of the free options. Social media groups are very similar to most of the forums, yet the rules are more permissive, and the people are more relaxed.

The best “groups” you can join today: LinkedIn and Facebook groups. Both Facebook and LinkedIn will help you find these groups by integrating your keywords into their search engines.

Once you join a few groups, you’ll be able to use your social media management tools to schedule status updates on each of the groups you’re currently being a part of. You can also join our Facebook and be a part of it.

9. Consistently Monitor Your Traffic

Analytics are critically important if you wish to have a stable and positive traffic performance. Using Google Analytics along with more useful website analytics tools, you can figure out how your audience spends their time on your platform. Moreover, you discover the PROs and the CONs of your user’s experience.

By consistently monitoring your traffic, you will realize which traffic source is the most efficient for your blog. When you find your best traffic juices, you can focus your time, energy, and money on those specific traffic channels and eliminate the ones who have a poor ROI.

10. Measure, Optimize, and Scale Your Process

Lastly yet most importantly, after publishing your blog post, you need to consistently measure, optimize, and scale the entire promotional process. See how each of your blog posts perform, and you will discover a lot of clues. Then, you can come up with several potential changes. This is called optimization.

Michael Hardy is a marketing executive at a popular writing service. Here are his insights on the matter:

“No one will be able to tell you what, how, and when to change something. Why? Because we’re talking about your own blog, your own content, your own business. Therefore, you’ll need to count on your present knowledge, expertise, and instincts.”

Nevertheless, the success of your blog posts is rarely influenced by luck only. If you keep measuring, optimizing, and scaling your content development and promotion activities as a whole, in time, you will keep improving your traffic, brand awareness, and eventually your sales performance.

11. Create Internal links to the new post

Last but not the least. According to me, internal linking is an important part. I have seen many bloggers doing this and recommending this, and even internal linking has always worked for me. After publishing your post and doing all the above things, find the related posts in your own blog and interlink that new post with the old ones, now this kind of linking will give a boost to the new post and could also help the new post to have good page authority within a short time. And many of the bloggers and even I have seen the keywords ranking on the Google first page without external links overnight. And even doing the internal linking can boost the domain authority of your whole blog.

Takeaways

I’m not going to lie. Not each of your posts will go viral! In fact, the chance of a blog post to get viral is pretty slim nowadays due to the competitive marketplace. However, you don’t really need millions of views in order to make an impact. Your blog post will become an effective, long-term traffic source if you manage to rank it in the SERPS and to bring in front of many individuals who fit your target audience ideas.

There’s a lot of work, a lot of hustle and challenges, but in the end, you’ll get the hang of it. The more posts you publish and the more you promote them, the better you’ll do each time. Good luck, and don’t forget to take action!

Laura Buckler

Laura Buckler is an imaginative and creative writer, as well as highly experienced and popular marketer. Her skills make her a proven copywriter, accompanied by her vast education in Marketing. Follow her on Twitter.

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5 thoughts on “Top 11 Things to Do After Publishing a New Blog Post

  1. Hey Laura!

    These are helpful tips for the new blogger!

    I think the content creation can be the easy part. It is the marketing of it that needs the most time and effort. You should have a plan to promote the heck out of your blog post once it is published.

    Your tips are great to get you going. I like to implement a 80/20 rule. This is where I would spend about 20 percent of my time for blogging, creating a new helpful blog post, and then I would spend about 80% of my time blogging promoting my new blog post like a maniac.

    The promotion is what will help you hit your blogging goals!

    Thanks for the value!

    Cheers! 😀

  2. Hi Laura,
    I learned from bitter experience that hitting Publish on my blog post, and waiting, did no good at all!
    Although I find the writing of my blog the most enjoyable part, I know I have to spend longer promoting it.
    One tool I use to keep old posts “alive” is MissingLettr which schedules my posts over a year.
    Joy Healey – Blogging After Dark
    Joy Healey recently posted…Finding Emails And Cold EmailingMy Profile

  3. Hello Laura,
    I have learned quite a lot about on-page SEO, but when it comes to off-page SEO I am still struggling. However, Your post is helping me a lot with off-page SEO now.
    Thanks for sharing.

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