There must be many questions in your mind after reading the title of this post.
Is it really possible to get Traffic without building links to your site?
Can we rank on Google’s first page without backlinks?
And the best answer to this is that it depends on many things which I will share with you today and will explain how you can rank on Google’s first page without backlinks. You must be knowing that Google ranks those sites which have some quality links pointing to them. But there are some awesome ways by which you can rank on Google’s first page without building any links and because there are many other things that Google counts to rank the websites in the SERPs. Link building is only one of the ranking factors in Google.
I would say that this post is for those who are just content writers or are not good at building links to their sites or mostly don’t get time for the same.
How can you rank on Google’s First page without backlinks?
Link Building is one of the most important factors for ranking in Google’s SERPs. But there are some other factors besides backlinking which can help you to get better traffic and better results at the Google SERPs. I will explain each and every factor that has helped me to get more traffic to my blog. You need not be an expert to do this thing, just simply do it.
1. Look for the keywords with high search Volume and Low competition:
Finding keywords is a process named Brainstorming. There are many sites where you can look for desired keywords like Google Keyword Planner and Keyword Discovery Etc. I use Google keyword planner to get the best keywords for my blog. The best thing you can do while looking for the keywords is to look for those keywords which have very low competition and high search volume.
I would prefer you to choose a keyword that is often searched by people but has very less or no articles or posts or any other information available on the internet about it. Because when you will do this with proper on-page optimization then Google’s algorithm will surely rank it. I use these kinds of keywords because these types of keywords require very less or no link-building at all.
You can also take some extra help in Brainstorming using software like SEO power suite or Buzzsumo. This software’s a big help. Mainly Buzzsumo will help you to find out the articles, the number of shares, and links pointing to a competitor site using the same keyword. Once you have got an overview of the keywords, then you are ready to make it to Google’s first page.
2. Use Keyword Density with latent semantic indexing (LSI)
You must have heard that content is king. Unique and good content no doubt ranks well, but besides that, one needs to do On-Page optimization perfectly if one wants to rank on Google without backlinks. Then your article or post must have an ideal keyword density. The density of the keywords must be appropriate; it must not be less or more than enough. If you use a keyword many times, more than actually it is needed then Google will surely put your article or post on the list of spammers.
But to overcome this problem you can use the LSI (latent semantic indexing). In this technique, we use synonyms of keywords to avoid spamming. I would rather say that Google also ranks those sites which use LSI for their articles. I have already written a post for “What is LSI? And How you can use it perfectly?”.
3. Use a unique and good Title
A title in any post or article plays an important factor in better ranking. So, make your own title for your post instead of copying from any other blogs or articles. Because copying an article will never get you to the top of the Google SERPs. And also, make sure to place the keyword in the title.
There are some websites that can help you to get an attractive and unique title for your post or article.
I always used SEO Pressor for getting a Blog title for the keyword before writing a post. But you can use all three for getting an awesome blog Title for your post.
4. Try to use Long-Tail Keywords always
The use of long-tail keywords will surely get you more exposure. When you search on Google a word, the rest of the sentence appears automatically thus giving us suggestions for our search query. When we search for any query, Google first searches for the exact keywords available on the websites, then the result appears up. And if it doesn’t find the exact keyword in the data then it looks for the Title of the page. That means if you are using a long tail keyword then there are more chances to rank high without backlinks or with very few backlinks.
Also, check out this video where Matt Cutts explains why we should go for long-tail keywords and how they have made these changes permanently for the use of long-tail keywords.
5. Try to be the first to write a Topic about the keyword
Each day new information and new updates appear on the internet. People are searching for something new that no blog post or webmaster has written for the same, and that can be your chance to rank on Google’s first page without backlinks. So, even this process involves Brainstorming for getting those keywords that have no competition and high search volume. This is one of the best techniques for getting on the first page of Google without backlinks. You can just write a topic about something which no blogger has written or shared. Be first to write and be on the top.
Another thing, don’t write a small or un-optimized article for the same because it will not stay on the SERPs for a long time or the chances are the article may not appear up in the search results. Instead, write an awesome article with perfect On-Page optimization, so that your post may last longer on the Google SERPs. Write a long detailed article that is informative to the readers and the search engines.
6. Use of Google Trends
Explore the power of Google with Google trends. You can write on the topics which are trending on the internet. You can also search to set trends for particular keywords. It is one of the secret weapons of many bloggers on the internet. They look for trending posts online and make their own unique and similar post with the same keywords and are winning the internet.
7. Use Google Alerts for New Information.
I use Google Alerts to get the latest news and information in my field. You can get alerts for any niche for which you are writing. You can create an alert from the suggestion list or type a keyword for the same. After creating an alert, you will start getting emails from the Google alert with the latest trending post and information.
8. Website Security
Your website is your brand; this is the first step to connecting with your customers. If that is not safe and secure, then your customers won’t visit your site. Threats can come in many forms they may steal customers’ information, like names, credit card detail, and other transaction information, or can crash your website.
Before you became a victim of any cyber attack, install an SSL Certificate on your website. SSL will secure all your data transmitted over the internet between your computer and server. If your website has multiple sub-domains then to reduce the cost of a single certificate you can go with the Wildcard SSL Certificate as it will secure all your unlimited sub-domain.
To get more visitors to your site security plays an important role and as per the Google update “Google will give a Ranking Boost To Secure HTTPS/SSL Site.
Finally, what I want to Say
Let me just tell you that I am using these tools and techniques for years, and these tools have helped me to achieve more organic traffic to my blog and my websites. Moreover, I not only use these tools for blogging but I also use them for other sites.
I would love to know your opinion about ranking a site without backlinks. So, feel free to tell us through your valuable comments.