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How to Boost Your Visual Content Marketing in 2021?

In the online world, how you present yourself is the most important aspect of whether you will be successful, or not. That...

Avatar Written by Jennifer Hahn Masterson · 2 min read >
Visual Content Marketing

In the online world, how you present yourself is the most important aspect of whether you will be successful, or not. That is why, when we talk about advertising, visual content marketing is what counts most. The amount of content that gets released online is overflowing, and often it can overwhelm the customer. That is why you would want to pinpoint exactly what type of visual content marketing you want to present your firm or product with and do it properly. With this in mind, here are some tips and tricks to help you in the process.

Best Performing Content

When making your marketing strategies, the first thing you need to establish is what is working for you. What type of content is best representing your brand, what are some of the keywords that attract the attention of your prospective users, and lastly, what is your key audience, and how you can attract them. When you have all that jotted down, aim to have at least 85 percent of your entire marketing strategies focus on those. The rest of your marketing content can be made to attract a wider scope of customers.

Make a Marketing Plan

The next thing you need to do is make a thorough content marketing plan. If a yearly plan seems like too big of a bite, try to make a monthly or bi-monthly plan, and know exactly what you want to advertise, when, in which way, and to whom.

To be able to do that, you need to do your research. As we stated above, start with the audience – who you want to attract. Next, find out their likes and dislikes, on which platforms should you launch your campaigns, what kind of style you need to be using. And then, use all that information to create what should be perfect visual content.

When you establish what you need to do, plan for sales and important dates, and then mark down in your calendar which dates you should push for publishing, to get the most out of your ad. Once you have all that, start realizing it.

Room for Improvement

In every aspect of life, there is always room for improvement. You should always strive to better yourself, personally as well as professionally. That is why you should not shy away from further education, classes, courses, or training. Going by what the people behind the Raffles Milan new Master in Visual Design and Communication say, branching out and meeting like-minded peers can only be a plus. There is nothing more valuable than connections. And the more, the merrier.

And why not strive to be the best in your field? After all, the program above offers a reward to the student who has distinguished themselves as the top of the class, and other than a boost in your confidence, this can open many doors for you, too!

Jokes are your friends

Humor can take you a long way. Whether it is dark or light, humor can cheer up any situation, and brighten your day. Using just a few carefully constructed words, you can convey a large quantity of information about your brand to many audiences. However, jokes are a two-bladed sword. They can equally hurt your campaign if you are not careful enough, or convey a sensitive topic. Steer clear of topics like racism, sexism, ageism, any -ism you can think of, really, and you will be just fine.

Now, we do realize this makes it extremely difficult to make a good joke work in your favor, but that is what distinguishes a good marketing campaign from a bad one – wittiness.

GIFs are here to stay

Our eyes are designed to follow a movement. Call it a survival instinct, or a psychological need, but your customers will probably just scroll past bland photography. On the other hand, a powerful GIF, or even photography with some movement in the background will most definitely catch the viewer’s attention. So, try to experiment with movement in the posts, make a video, add music, but do not forget to stay on track with your initial marketing content, and not go too wide.

Knowing your audience is definitely one of the most important parts of boosting your visual content marketing, but bearing in mind the marketing strategies stated above can only make your job easier. After all, in marketing, it is never just the one strategy that will give you the edge, but a fine combination of many wrapped neatly into a big present for your customers – one that they will be glad to open!

Written by Jennifer Hahn Masterson
Jennifer Hahn Masterson is a Senior Content Strategists, holding an MA degree in business communication.
   
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