SEO copywriting simply refers to creating search engine optimized marketing content. The biggest misconception about SEO copywriting is that an SEO copy must be flooded with the appropriate Keywords. While keywords are important, it is crucial to understand that search engine optimization calls for more than just keywords. Most marketers focus on SEO and forget about the copywriting part. While writing content that can be found by web crawlers will help you enhance your website traffic, you should remember that search engines do not read content. Search engines will not purchase your products or benefit from your posts in any way. Your content should be created with the readers in mind. You should aim at creating copies that give the readers the desire to visit your website again. The whole essence of SEO copywriting is to create captivating content to help in marketing.
Do not only focus on creating content that will be found by search engines but also content that adds value to the reader. For this reason, search engines have now changed the search algorithm from keyword-based to quality content bases. According to Google, sites that offer value to readers are the ones rewarded with a high ranking. Your aim is to search for people who want to use your content and not just anybody. Therefore, you must adhere to the rules and secrets of copywriting.
Here are the 7 key things that you must know about SEO copywriting.
1.Difference Between SEO-Copywriting and Traditional Copywriting
SEO copywriting is in many ways similar to traditional copywriting except that SEO copywriting is more focused on the content being found by search engines. As already stated, the main aim of copywriting should be to create content that sells. However, SEO copywriting puts more emphasis on the content being found by search engines. In SEO copywriting, the use of SEO elements such as keywords, backlinks, and internal links is compulsory. However, this does not mean that the content should be less convincing to the market. All the other elements of copywriting must be maintained in creating SEO copywriting content.
2. Key Elements of SEO- Copywriting
SEO copywriting focuses on two main factors: Copywriting and SEO elements. The copywriting elements include
– Call to action,
– Product promotion
– Product descriptions and
– Using a positive sales language.
However, the key factors to take note of when dealing with SEO copywriting are the SEO elements. Some of the key SEO elements used in SEO copywriting include:
– Meta descriptions
– Use of headlines
– Use of Keywords
– Internal and external links
– The type of content
All these factors play an important role in ensuring that the content is marketed fully and optimized for search engines.
3. Analytics And Research Are Decisive
It is not possible to run any successful SEO campaign without using data. According to Techgyo, more than 80 percent of business owners agree that using SEO data is important. When it comes to marketing, data is also very vital. According to the Business Insider, 50% of small firms plan to increase their investment in research and data in 2019. This shows that the use of data collected through research and analytics is an important aspect of SEO copywriting. It is only through analytics that you will learn whether your content is converting or not. Use analytics apps to track the SEO performance of your content and do research to find out what can be changed to make your content better.
4. Internal and External Links Count
Another factor that makes a big difference is linking. Both internal and external links are important in making your web pages visible to search engines. When writing SEO content, try to find ways of relating the contents on different pages. This gives you the chance to link those pages to each other. Internal links help in creating a site structure that is attractive to search engines.
External links to high authority sites are even more beneficial. If you do not have access to high ranking websites, you can offer to write free guest posts to such sites. You can also use sites such as Yahoo and Quora to answer questions while placing links to your pages. When using a question and answer platform, make sure you provide comprehensive answers. Copywriting does not end at creating quality guest posts. Copywriting and SEO are about reaching out to the prospective readers and customers. In your aim to reach out to potential readers and clients, you should sound as original and honest as possible. By providing an honest answer with links to your pages, many people are likely to click back.
5. Quality Trumps Keywords
As already mentioned above, Google and other search engines now use quality as the standard measure for site ranking. For your website to rank high on search engines, the quality of the articles posted must be exceptional. When outsourcing your content to writers, you must remember to offer clear instructions on how the content must be written. Most copywriting sites provide writing services for students and businesses at the same time. There is a clear difference between student quality and business copywriting content. The only question on a student’s mind is where can I pay someone to do my research paper. However, at a professional level, many factors must be considered when writing an SEO optimized article. For instance, the use of keywords does not count in student papers. And web content, you need to be very specific on how many times you wish to have the keywords used. Specify where and how often certain keywords must be used. Describe the use of headings and subheadings. When you order website content from an external writer, it is your duty to ensure that the quality expectations are met.
6. Content Structure and Subheadings Determine Readability
Website usability is measured by the lengths of the sessions. If your web pages experience high bounce rates, they will be deemed irrelevant by search engines and ranked lower. In recent rank algorithms, the usability of your website counts. When writing website content, you should remember that the structure of the content determines the readability and usability of your content. There are many factors that go into creating readable and useful content. One of the main factors to consider is the use of subheadings. Subheadings make the content attractive to the reader and easy to understand. Quality copywriting entails the use of subheadings at least after every 200 to 300 words.
It is important to note that subheadings are just but one among many structural factors. Other factors to consider include length of sentences, paragraphs, use of bullet points and so on. To increase content readability, stick to short concise sentences. Do not use unique vocabulary that may not be understood by all readers. Stick to everyday formal vocabulary to elaborate your points.
7. Meta Descriptions And Keywords Still Count
Meta descriptions simply refer to short summaries of the content, approximately 150 characters. Unlike the title, the meta description gives the reader a little bit more information about the content. The title only gives the reader the desire to click on the link, while the meta description gives more clues of what to expect in the text. Meta descriptions are primarily meant to boost content visibility on search engines. They are usually rich in keywords to enhance search engine visibility.
According to Wordstream, meta descriptions increase the click rate on web content. They form the most visible part of the headline on search engines and must be used to increase the visibility of the webpage.
Keywords Still Count
For a long time, SEO meaning was focused on the use of keywords. It is only until recently that search engines started changing things. It is important to note that as much as keywords count, they are not everything in SEO. The way you use your keywords also determines how effective they turn out to be.
When creating SEO content, focus on using balanced keywords by Interchanging between long tail keywords and short tail keywords. It is also important to use a keyword search tool to help you come up with varieties and alternatives. Keyword stuffing is highly discouraged by most search engines and may lead to penalties. According to a Forbes publication, factors such as Keyword stuffing may lead to lower ranking contrary to expectations. Use your keywords accordingly, interchanging between primary and secondary keywords. Use the keywords within subtitles and titles, distributed evenly within the text. This is one way to ensure that your content does not sound generic. Keyword stuffing lowers content quality and tampers with readability. However, when used in the right manner, keywords may help with ranking by increasing your web pages’ visibility to search engines.
SEO copywriting is one of the best ways of reaching out to prospective customers and web visitors. However, as much as you want to attain traffic, you should focus on creating quality content. In recent definitions of SEO meaning, it is clear that search engines are looking for quality. You must produce readable and value-adding content to stand out among other copywriters. Search engines do not search for people but rather they locate your content. It is the quality of your content that helps you find clients and retain them.