Every social media marketer will agree that writing a high-quality, valuable and captivating content is a challenge, no argues. However, it does not mean that you cannot create a piece of great content on your own. By following simple strategies and tips, you can write clickable articles for every social network with ease and enjoy likes and shares from your subscribers and followers.
These strategies are applied by every copywriter, content manager, and SMM manager who are responsible for content creation. So here they are, top recommendations that will blow your network and bring your SMM into an entirely new level even though you have no experience in writing!
Catchy headlines are the starting point
Every single post starts with a headline. It should be short, eye-catching, and informative. It may be slightly provocative and even scandalous. Everything depends on the strategy that you choose and your audience. Besides, the headline should be both used for Facebook post, on Twitter, and for your blog. And it should act effectively for all social media.
Always experiment with several headlines. A good strategy is to use A/B testing for each social network. Perhaps, your followers on Facebook prefer more classic headlines, while Twitter followers click only if there is something truth-revealing. Therefore, you will need to use different headlines for different networks.
Always add visuals
How to make your readers click your posts? Engage them with visuals! Visual information is easier to catch while you are just scrolling the news feed, and you always pay attention to the pictures, not to the texts. Therefore, add some image to your post that will become an anchor for the people who look through the feed.
To write stunning blog posts, do remember that the image should:
- Be relative to the content
- Support the headline and the main message
- Not to be one of thousands stock or Google images
- Evoke some emotions
- Be based on insights
Also, the choice of the image will depend on the tone of voice that you’ve chosen to communicate to your audience. For example, if you write informative articles with no jokes, funny stories, sarcasm notes, etc., it would be a mistake to add a meme or gif with Travolta. However, it does not mean that your audience will not like this post. The effect may be opposite, so if you can allow such kind of experiments, give it a try.
Another important thing to remember is that if you sell your products or services, it will be nice to add your own photos. In this way, you will be able to reach your audience, and your subscribers will be more likely to engage in your content.
Value is the king
Never generate social network posts just to keep with your content plan. Your main aim should never be to write something but to delight your visitors with posts that bring value to them. You should focus on writing clickable articles for your social media.
Why do they click to read more? Because they hope that your post will help them to solve some problems. Therefore, when writing your post, you should stick to the bigger idea:
- Why do your readers need it?
- What do you want to get with this post?
- How can your readers use this information to solve their problems?
- Can a reader use this information in future?
Here, we need to talk about the importance of defining a target audience. In case you do not know who your recipient is, you will hardly create a valuable piece of content that will be interesting to him.
If you are not sure that your content brings value, please follow this checklist to find what you should fix.
Do use call to actions
People love when you give them clear directions. If you want them to follow the link, write that. If you want them to keep reading the article, tell about that. Call to action is a powerful tool that is commonly neglected in social media marketing. But if you want to create posts that will get more likes and shares, it’s not enough to rely upon social network buttons only.
Supporting material for the call to actions is an active voice in your posts. You will definitely reach your audience if you stop using passive forms. This is all about psychology which works perfectly for SMM.
In case you have no idea what’s call to action and how to use it, please refer this Hubspot guide.
Follow your mission statement
You SMM strategy should always be based on your mission. What results exactly do you want to reach with social media? Is that your mean of personal branding? What your followers should know about you? How would you define your way of promoting your ideas? Keep in mind all these questions while you are writing a post.
Each of your posts should be of the same style as the previous one. Make sure that even if several writers are working on the content, they write posts that supplement each other and create a single image for your page.
Getting more clicks for every single post is the result of the strategy that lasts for months. The more valuable content you create, the more visitors and followers you get. If they like your content, they won’t ignore and will always like and share. So take everything under your control and make sure that you do not miss the details and make content that deserves to appear in the recommended posts.