When you want to bank on your website for good traffic and good returns, you’ll most likely take advantage of digital marketing and its various perks. However, it’s not enough for you to have a website and just slap a blog on it and call it a day. If you really want to optimize your marketing game, you have to master these tips on creating an amazing website user experience for easy search marketing.
First, however, let’s explore a few facts about the mystifying aspect of marketing that is the “user experience.” If you think investing in proper UX is worth the rewards, then you’re on the right track. In fact, it’s estimated that by 2028, investments of as much as $10,000 for design from design-centric companies can potentially yield returns as much as 228-percent. Interestingly, companies such as ESPN.com already garnered a 35-percent increase in revenue when they integrated better design principles into their homepage. If you want to leverage on UX, now’s the best time for you to shine. Here are some Rochester SEO company tips for you to get started:
- Take advantage of white space. Some might complain white space is a “waste of resources” and can be better used for advertisements. However, white space is essential as not only does it help the eyes take a break from all the information it’s seeing, it also allows users find their way to aspects of your website they should focus on. White space, when used efficiently, can help increase user attention span by as much as 20-percent. These white spaces can also give a feeling of modernity, freshness, and openness.
- Try your best to increase page speed. A lot of users get turned off by page load speed, especially when it comes to accessing pages from a mobile device. When pages don’t load fast enough, users tend to bounce off to other sources. In fact, just a 2-second delay may increase rates of abandonment by up to 87-percent. Luckily, sites such as Google offer a free service that lets you assess your page’s loading speed.
- Get attractive calls-to-action. A lot of customers can get used to following visual cues to determine what kind of content is deemed important by the site, and as such things such as calls-to-action have to be attractive for users. You can do this by using creative graphics or creative presentation consistent with the service or product you want to sell, as well as with your branding. Try your best to make sure words you use are actually actionable for the audiences, and can quickly convey what you want users to do.
- Bullets can help users digest information much quicker. Even if you have an awesome post, if it’s not presented clearly enough, you might see some traffic bouncing off your site. When you present information to your site, take advantage of the brevity bullet points offer. Make your statements concise and precise, and audiences will appreciate getting information much faster.
- Use images wisely. Undoubtedly, images can be an extremely attractive asset to your site. However, make sure the images you use are appropriate to your industry and to your niche. Don’t overload your site with images as loading speed and reader attention span can be affected. Try using images that instead of help users navigate to the parts of the site you want them to read, and to supplement information you provide. Images that expand subjects and offer better context through dramatization can greatly boost site appeal. Take look at this post “why Image optimization is important?“.
Remember, when it comes to search marketing, you have to take note of the reason why Google – and effectively all search engines – were established in the first place. They want only the best and most reliable information to be on the top of their lists. Aside from search engine optimization (SEO), a big part of making sure you get on that top list is making sure your user experience is built to supplement the goals of your blog. The better the user experience is tailored to your content, the likelier it is for your search marketing to reap better results.
Luca Ashok on Website User Experience For Search Marketing
Luca Ashok is the founder of Flower City SEO. He has a background in math and economics which he studied at the University of Rochester and Stanford University. Later he started to pick up an interest in machine learning and marketing. These two ideas wedded in the subject of search engine optimization, specifically ranking through Google’s machine learning algorithm. Luca looks at SEO from a game theory perspective. He tries to predict Google’s next moves and how the web will, in turn, respond to those moves. He also likes to think about SEO from a machine learning perspective. He thinks about how Google might use learning algorithms to collect data and rank websites.