You’ve already started your business with creating great content and delivering it to your dedicated following… Good job! You’re done.
Well not exactly—if only life were that easy.
In fact, creating content is only the first step to developing out your business model. If you don’t already have a strategic content marketing campaign plan in place, after reading this article you are sure to change your agenda.
Here you will find the best plan to get a higher domain authority, increased traffic and conversion rates to your site, along with improved brand visibility in the simplest and most effective way possible!
Read on for some great tips.
Step 1: Define Your Marketing Mission & Goals
First, you need to know where to start and there’s no better way than by determining your objective. This will allow you to determine the type of content to cover and help you strategize most effectively. For starters, no plan ever worked where you tried to cover all bases; in fact, your goal should be to narrow down your target in order to develop the best strategy.
A great way of doing this is by creating a content marketing mission statement that addresses: your target audience, the content you decide to use for reaching out to them, and the value they will get by following you.
Once you figure that out, you can work on setting your goals. Here are some examples:
- Improve revenue through generating sales with high-quality leads
- Gaining influence and authority by driving more traffic to your site, resulting in better SEO
- Reduce marketing costs by leveraging social media effectively and showcasing optimum content
This is only one part of the process of developing your mission statement, however. In order to narrow your goal, you need to have the right target in mind, which brings us to the next point.
Step 2: Determine Your Audience
Just as clearly defining your goals is key to defining the best strategy, the best way of doing so is by understanding your target audience.
Thankfully, with use of the various Analytics tools online (such as Google or Twitter), finding out this essential information has never been easier.
The first step is to collect demographics such as data on age, education, income, gender for gathering key insights. Using these sites, you can also ask feedback to determine some opinions on the content you currently offer and see if you’re doing well or if some things need to be altered.
This will then allow you to create buyer personas in order to create content that actively engages your audience, which allows you to develop a long-lasting connection.
Step 3: Set Proper KPIs
Any athlete will tell you that the best way of achieving a specific goal is by setting measurements to track progress. Setting key performance indicators (KPIs) will help you do this by providing milestones to not only pace out your WordPress content marketing plan but also decipher what is working from what is not.
It’s common to attribute specific numbers to hit targets such as:
- Amount of additional monthly email subscribers
- Tracking high-quality leads in order to improve the search ranking of your key pages
- Hit your target revenue within a time period (monthly, annually…)
Once you have these strategies in place, it’s time to start determining the kind of content to use.
Step 4: Conduct a Content Audit
Before you start creating new material, start by determining what useful content you already have. This not only gives you better insight into what works for your audience but can also save up a lot of time. Bonus!
There are actually a few different handy channels out there (even for FREE) that will allow you to perform a content audit. You can start by logging all pieces of your content, such as blog posts, and assess their success with sites such as SEMrush. This allows you to determine the usefulness of your content, with metric insights such as inbound collection, search engine ranking for associated keywords, and how wide/frequent content is shared.
Other sites such as Ahrefs can also help you understand gaps in the kind of content you offer. All of these analyses will help you to determine what you’re currently doing right from what areas you can improve, in order to determine the best content to use moving forward.
Step 5: Consider Outsourcing to Ensure Accurate Content Development
Now come to the actual content creation part of developing your WordPress content marketing campaign! You can enlist the help of a few different resources for ensuring legitimacy:
- If you decide to make your own content, check out Simplegrad or Boomessays for writing guidance
- Work with online editors such as Ukwritings and UK Top Writers
- Avoid plagiarism and get proofreading and editing help using Via Writing or AcademAdvisor
- Try outsourcing with online writers like Essayroo
If you’re unsure of the best practices in content development, there are a few great sites at your disposal. If your goal is to keep content brief, check out Lets Go and Learn or instead, if your aim is to configure the best SEO content writing tool for meta tags and keywords, try Assignment Help.
Step 6: Create a Content Calendar
You’re almost there! There are only a few more steps to fully develop the best content marketing plan using WordPress.
Once you have your who, why, and what, it’s time to focus on your where and when. Creating a content calendar can be overlooked by many, which is a serious mistake… but shouldn’t be! It’s actually a simple task that can help you achieve great results.
You can start by tracking your audience to determine when is the best time to market certain material and then follow with using some tools to keep content consistent, interesting, and well-varied.
If you use Google calendar, you can simply input due dates for each piece of content to share. For more advanced tools, try CoSchedule, which allows you to share socially along with management of your publishing directly from WordPress. It’s also a great strategy to strategically repurpose certain articles for best ROI maximization.
And now finally…
Step 7: Track Your Performance
Congrats—you have all the key parts in place and all that’s left is to track your performance! To achieve this, you can go back to the milestones you set in the beginning stage when determining your main marketing goals.
“Another method is to audit the KPIs you originally put in place, which can help you determine your most effective methods of reaching out to your audience or highlight what you need to work on”, – explains Wendy Cannon, a Content Marketer at Bestaustralianwriters.
Putting it All Together
So there you have it! These tips and tricks can help you devise the best content marketing plan to reach out to your readers effectively.
By now you hopefully see what kind of useful tools and strategies can allow you to create the best WordPress content marketing campaign. It’s important to have a good plan in place but also know about the various sites and alternatives you can have at your disposal.