It is not difficult to observe the growing trend of e-commerce app development. These days, especially due to the on-going pandemic, multiple brick and mortar stores are shifting their businesses on digital platforms. This trend is gaining popularity because of the reach and visibility it delivers.
Every local vendor is now trying to expand its hold over its user base with its help. But the major question is, what is the reason behind this massive progress. Of course, the mobile application is giving the necessary push to this industry, but there are several other factors involved with it. So without any further ado, let us unfold all the reasons, layer by layer, and create a better understanding of the same. This blog will help you to understand the basic advantages it has to offer and will inspire you to add a pinch of tech in your own success recipe.
1. Mobile App- Apple Of Users’ Eye
Responsive websites were definitely hovering over the minds of a lot of users. But ever since the introduction of applications, websites started to lose their charm. According to multiple surveys, almost 80 percent of the users claimed that they prefer an app over the website.
The survey was not surprising at all, and the reason behind this is the glut of advantages that it provides, for example, convenience. With the help of an application, it is extremely easy to shop, especially when compared to an online store. Check out the few advantages of an e-commerce mobile app:
- No need to remember the URL.
- No need to login to access the online store.
- They provide better security.
- Deliver better speed.
2. Application Boost Customer Loyalty
Users after downloading the mobile application or a particular brand, show a huge interest in investing a lot during the initial stages. Once the user installs an application, he/ she comes prepared to buy, which is the reason for shooting up this industry’s popularity.
Since the buyers spend a lot of extra time on the application, they tend to shop more which directly influences the progress of the e-commerce industry.
3. Push Notifications
Providing a great method to instantly communicate with the users, push notification is another reason for the e-commerce app’s shooting popularity. It is an excellent tool to let users know about special offers and sales. They are even helpful in letting the users know about products that they have been waiting for. Businesses are making these notifications more friendly by addressing the user by their name.
Applications use the personal information provided by the users to their advantage. Since the users’ information can be beneficial in customizing the complete experience, they are proving to be of great use. Apps with effective personalization can deliver relevant suggestions and prioritized features.
5. Exclusive Products
Businesses implement offers accessible only through their mobile app. Yes, we are talking about limited deals, offers, and special products. They basically act as a motivation for the regular customer to download the application and start shopping.
E-commerce applications also make it easy for businesses to share the rewards to get hold of a larger user base. There are several loyalty programs that can motivate the buyers to keep coming back. But the medium varies quite often then we can think of. Rewards can be in the shape of points, discounts, or maybe a cashback.
These are the reasons behind the gargantuan popularity of e-commerce applications. The fact that its wave of popularity has influenced many traditional businesses is revolutionary. E-commerce has paved a doorway for many start-ups to emerge and boost growth. And it would be interesting to see what the future has in store for e-commerce.
If you too want to explore this field, then make sure that you visit the experts. But till then stay tuned to this space for more information.