Startups often wonder if they can cope with companies that are already well established in the sector in which they want to integrate.
They may lack experience and resources. By adopting the best growth hacking techniques, they can develop without worry.
WHO IS GROWTH HACKING FOR?
Digital marketing has brought many innovations to companies. Growth hacking is one of them and is defined as a discipline dedicated to startups.
However, it can also be used by marketers, as well as other specialists in social media and larger structures. Startups wishing to exploit it must, however, present a high-level “product-market fit”.
WHAT ARE THE MOST COMMON GROWTH HACKING TECHNIQUES?
The growth hacking technique allows you to develop your business while boosting your sales.
In the absence of a relevant marketing strategy or sufficient budget, this solution allows you to stand out from the competition. Different levers are easy to set up and can help you in this direction.
USE A WEBSITE BUILDER OR SELF HOST YOUR WEBSITE?
In most cases, your website allows you to make the first contact with your prospects. By increasing its loading speed, you give a good first impression.
For this, you need to host your site on a fast and reliable server. If you are a beginner I will recommend going for a website builder like Zyro, WordPress, or Wix for the fast development of your website, coding does take very long. You will save money in man-hours.
In addition, there is no point in investing in digital marketing campaigns in the beginning or creating paid ads when your home page lacks attractiveness. That is one more reason for going for a website builder as they have pre-defined templates. Indeed, its presentation must be carefully studied.
Your home page can inform the visitor about the products or services you offer. The usefulness of the information provided is the criterion to be privileged and not the quantity. This growth hacking technique helps reduce your bounce rate.
WORK ON YOUR CONTENT TO BUILD YOUR INBOUND MARKETING STRATEGY
You certainly know that Internet users spend the majority of their time on the Web by consulting sites containing videos.
In summary, video marketing has become a must for startups wanting to improve their SEO on the web and grow their business.
Therefore, it is essential to create interesting videos. This growth hacking technique consists of arousing interest and sharing. The goal is to be able to meet the expectations of your targets. One of the tips whose effectiveness is well established is to use storytelling.
LEVERAGING SOCIAL PROOF: A BASIS FOR SOCIAL STRATEGY
Social proof refers to a concept in social psychology that asserts that an individual always tends to follow the behavior of the majority. In addition, this principle is also based on an old digital marketing strategy.
It uses the same lines as the advertising spots extolling the benefits of a product. The digital age and the advent of social media have reinforced this practice.
This example of growth hacking has many important advantages. It encourages prospects to interact, as it reassures them and directly encourages them to buy.
Growth hacking techniques on Facebook or on your website are designed to encourage certain actions from Internet users, such as a “Like” or a share. They can have significant impacts on your business.
Testimonials and other tips should be posted on your site and on social media. It ranges from comments and customer reviews to approvals from influencers.
Do not hesitate to call on renowned bloggers. They promote your products to their community. Also referred to as opinion leaders, they work in favor of your digital strategy, and therefore, the development of your startup.
USE REFERRAL PROGRAMS
Another growth hacking technique that promotes customer monetization is the customer referral program. The high cost of customer acquisition is an important factor pushing startups to fear the fallout from a possible failure.
In addition to unfavorable returns, these new businesses are prone to exhausting their small budgets. The closure of the activity is then inevitable
One of the solutions is to offer great commercial offers to sponsored customers. Customer recommendation therefore also turns out to be an opportunity to quickly develop your startup.
OFFER A FREE PRODUCT, AN EFFECTIVE HACK
Many startups, which have now become benchmarks for success, have built their notoriety thanks to free offers. The objective is to extend its customer base at a lower cost and to integrate it into its CRM.
A reliable and interesting product can then be offered to the customer free of charge for a trial period. Finally, always keep in mind that your customers are ambassadors of your brand and carry out your advertising for free in return.
When you are trying to grow fast, always automate the maximum amount of tasks, either automate your work through online tools like Hubspot or ask your tech department to do so for you. Tasks like email marketing campaigns, social media campaigns, etc. can easily be automated please don’t indulge in doing these yourself.
WHAT ARE THE GROWTH HACKING TECHNIQUES ADOPTED BY FAMOUS STARTUPS?
Nothing like examples of growth hacking from renowned brands to get an idea of the variations of the techniques that can be implemented.
GROWTH HACKING ON YOUTUBE AND EMBED-CODE
The online video channel started its activity by uploading its sequences to the platform itself.
Subsequently, in order to develop the engagement of its users, the founders thought of undertaking monthly video contests. Then again, those who created an account and posted videos received freebies.
YouTube has built up a user base, but it is really thanks to growth hacking that the site has built its current notoriety. It took its example from its competitor at the time, namely MySpace.
The latter offered users to create their own personalized space allowing the sharing of blog posts or photos. YouTube then invented the embedded code to facilitate the integration of video on a site or a blog. This discovery allowed the channel to become known on other platforms.
GROWTH HACKING ON FACEBOOK AND SCRAPPING
The dazzling success of this social network is also based on the implementation of a growth hacking technique. To attract new members, its creator scraped emails and sent their owners invitations to register on his platform. Then he urged them to invite those around them to do the same.
In the end, the phenomenon went viral. Referral marketing has shown its effectiveness and the addition of new features, such as tagging, has allowed the network to expand even further.
At the time, someone tagged in a Facebook photo when they were not yet registered also received an invitation email so that they could view the image.
INSTAGRAM GROWTH HACKING AND INFLUENCER MARKETING
Initially, the concept of this platform was based on geolocation. However, the business was in slow motion and its founders had to find a solution. They realized that sharing photos had more potential.
An app was designed and the first real users were renowned influencers. Influencer marketing played an important role in the launch of this application which will make the network’s heyday.
Instagram also stands out for its “Follow” function and its interconnection with other social networks, including Facebook and Twitter. An idea that allows him to reach a wider audience.
Growth hacking is an inexpensive solution allowing a web startup to make itself known and quickly convert leads into customers. Several techniques exist and can be applied depending on your industry.