Social media has become a significant part of people’s lives, whether they realize it or not. In fact, 59% of the world’s population is active on social networking sites, making them a powerful marketing tool available to businesses and professionals today.
If you’re looking for ways to market your business online, you’ve come to the right place. In this article, you’ll be looking at some of the best social media platforms and how you can utilize them effectively to promote your business and offerings.
1. Facebook: The Largest Social Media Platform For Marketing
With over one billion active users worldwide, Facebook is, by far, the largest social media site in existence. It’s also the most effective platform for marketing your business. With its massive user base, Facebook offers an incredible opportunity to reach new \customers and potential clients.
However, the challenge with Facebook is that it’s so large and diverse that it’s almost impossible to get noticed. To ensure that your content gets seen, here are a few tips to help you out:
It’s an ideal strategy to post regularly if you want to keep your audience interested. Don’t just post once every couple of months; try to post consistently throughout the week to ensure that your posts don’t fall into obscurity.
According to Hootsuite, the ideal strategy is to post two to three times a week on your newsfeed, and another two to three Facebook stories to allow you to maintain a steady stream of content without being too repetitive.
One of the biggest problems with Facebook is that there are simply too many things going on at any given time, which means that unless you have a specific niche, nobody will see your content.
To combat this issue, you should start using hashtags. By doing this, you can target certain groups of people who might be interested in what you have to say. You can even create branded hashtags for your specific products or services and use them when posting about them.
Maximize The Power Of Images & Videos
Another way to engage your audience is through images and videos. People love to share these things because they feel like they’re getting more than just words from their friends.
When sharing images and videos, you should always include captions that include a link to your website, allowing you to build links back to your site and helping search engines easily find your content.
2. YouTube: Promoting Your Brand In Motion
While Facebook is still king in building relationships with your customers, YouTube is also becoming extremely popular. More than 600,000 video hours are streamed every minute, making it the second most visited website after Google.
As such, YouTube is a fantastic tool for promoting your brand. Not only does it offer a free advertising service, but it also allows you to upload videos directly to your channel. Here are a few tips to get started:
Just like with hashtags, tags are one of the key features of YouTube. They allow you to categorize your videos based on keywords or topics. When uploading videos, you should tag them appropriately to increase viewers’ likelihood of watching your content.
Create A Playlist
If you’re unfamiliar with playlists, they’re essentially collections of related videos. As such, they’re perfect for organizing your videos into different categories.
In addition to creating playlists, you should consider adding annotations to your videos. Annotations let you add text to the relevant parts of your videos.
Shorts Are Now A Trend
With the rise of smartphones, the world has seen an explosion of short-form videos. While some companies are starting to embrace this trend, others aren’t quite sure how to approach it. However, if you’re looking to promote your business online, you should definitely take advantage of this new form of media.
The best feature of shorts is that they’re easy to produce and distribute. All you need is a nice camera and a good idea. And, once you do, you’ll quickly realize why so many businesses are embracing this new medium.
3. Twitter: Building Relationships With Customers
Twitter’s popularity over the past several years has increasingly grown. It’s no surprise that millions of people around the world now use Twitter. However, while Twitter offers a lot of benefits, it doesn’t necessarily lend itself to marketing. That said, there are ways to make Twitter work for you, including the following:
Follow Other Users
One common mistake that businesses make when using Twitter is that they don’t follow other users. To succeed on Twitter, you must start following other users who can help you grow your account.
You should also use Twitter lists to organize your followers. Lists allow you to group specific types of users, helping you keep track of what’s happening in your industry.
You should always include an appropriate description when you share content on Twitter. This description should contain information about the user, the company, and any available special promotions or discounts.
You should also try to retweet interesting tweets from other users. Doing so allows you to spread your message further, increasing the chances of more people seeing it.
4. Instagram: The Visual Marketing Platform
While Instagram isn’t as well-known as Facebook or Twitter, it’s still a great way to market your business. In fact, according to recent statistics, there are currently more than 160 million active American users on Instagram.
As such, Instagram is becoming increasingly important for businesses. But, just because Instagram is growing rapidly doesn’t mean it’s easy to use. To get started, here are essential tips to help you succeed on Instagram:
Hashtags are one of the most effective tools on Instagram because they allow you to connect and build relationships with other users.
To find hashtags, simply search for ‘hashtag’ on Instagram. The results will then present you with a list of tags other users have already created.
Create Interesting Photos
In addition to posting photos, you should also create videos, which are easier to consume.
To stand out on Instagram, you should post unique images and videos. For example, you could upload pictures of your products, as well as showcase the process behind creating them through behind-the-scene videos.
It’s not enough to just post occasionally. According to Statista, the average person spends 11.2 hours monthly on Instagram. As such, if you want to increase your engagement rate, you need to post at least once daily to ensure that you continue to be visible to your audience.
5. LinkedIn: The Professional Networking Site
While LinkedIn may seem like a site for professionals only, it’s actually a great place to promote your business. According to HubSpot, more than half (63%) of B2B marketers say that LinkedIn is the single best channel for generating leads. Here are some ways to leverage LinkedIn to promote your business:
Connect With Other Users
The first step towards success on LinkedIn is connecting with other users. By doing this, you can access valuable insights into how others are using the platform, what they’re looking for, and what types of content they prefer.
Once you’ve connected with someone, you can start building your network. Start by sending messages to people who appear to be interested in your industry. Then, send follow-up messages to those individuals, asking them questions about themselves and their work.
Another key aspect of leveraging LinkedIn is developing meaningful relationships. LinkedIn is a professional networking website, so you shouldn’t expect to make friends. Instead, focus on building relationships with other professionals by providing value to them. Doing this also allows you to establish yourself as a thought leader within your industry.
Finally, don’t forget to promote your content. If you’re an industry expert, share articles, white papers, or blog posts you’ve written. Doing this will give you credibility among your peers and encourage them to view your profile.
6. TikTok: Video App Taking Over The World
TikTok was released in 2016, but it wasn’t until 2018 when Douyin and Musical.ly merged did it start taking off. Since then, TikTok has skyrocketed as one of the most popular apps on the planet, with over 750 million users in 2022.
With its popularity growing, businesses now have many opportunities to use TikTok to market their brand. Below are ways you can use TikTok to market your business:
Collaborate With Influencers
If you know anyone who has a large following on TikTok, you should reach out to them. They could help you get more views for your videos, which means more engagement for your brand.
You can find viral influencers by searching for hashtags related to your niche. Once you find someone, message them and ask if they’d be willing to collaborate with you. Don’t forget to include links to your videos in your message.
Create Fun And Interactive Content
People love watching videos that are fun and interactive. So, if you want to attract attention, you need to come up with some interesting ideas.
For example, if you sell clothes and apparel, you could create a funny video where you dress up as iconic characters from movies and TV shows. Or, if you run a restaurant, you could create a cooking show where you cook food using only items found at home.
Include Links In Your Videos
You should always include links to your website or landing page when creating videos. This way, viewers can easily click through to learn more about your brand.
Also, try to keep your videos short. Although recently, TikTok has increased the allowable video length to 10 minutes, people tend to lose interest after watching longer videos. So, make sure you keep your videos under those lengths. The rule of thumb is usually between 30 to 60 seconds.
Social media platforms and digital marketing are constantly changing, so it’s important to stay updated with what’s going on. With this guide, you now have the knowledge of how to effectively use social media for marketing yourself and your business. Try these tips and never run out of new ways to market your brand.
The Three Social Media Giants that you must use.