Important Web Design Principles You Need to Know

Web Design Principles

Do you know that the design of your website plays a very important role in your conversion rate? Even if you apply all known tactics to accelerate site traffic and conversion, it won’t amount to much without a website design that is optimized to support conversion.

Effective web design is not just something you do because you want to, the design is a huge part of your marketing technique and to a large extent, can determine the success of your online venture.

If you are looking to boost the conversion rate on your website, this article contains essential and important website design principles that will help make your website conversion friendly.

Minimalist design

One of your top priorities when designing for the web is user experience. User experience is practically the most important part of any web design. This is what will determine how a visitor to your site enjoys their time on your site, and whether they will want to visit again.

There are several ways you can go about ensuring optimal user experience with your web design, and the most popular is by opting for a minimalist design.

A simple and minimalist design is the best way to go when considering accessibility and usability. Because a minimalist design contains fewer elements and lots of white spaces, the user is able to locate the information they need quickly, and with minimal hassles. 

When creating a minimalist web design, you should focus on three core aspects: 

  • Colour: The color combination on your website plays an important role in communicating messages and evoking emotional responses. Therefore, you should research the right combination of colors for your business and niche that will make the user feel welcome and help increase customer engagement.
  • Typography: Typography also plays an important role on your website. The type and style of font you use in web design will determine how catchy your messages are, and help to give the visitor the right visual interpretation. Endeavor to use legible typefaces and not more than three font types on your website.
  • Visual content: Images, videos, tables, infographics and all other forms of media plays a huge role in user engagement. Website users find it easy to assimilate and recall visual content than regular text content, so you should endeavor to use a lot of relevant visual content on your website.

Because it is easy to make a mistake during web design, especially if you don’t have enough hands-on experience in designing for the web, you should consider hiring a professional website design company for your web projects, while you improve your skills working on non-productive sites.

Site navigation

It is not enough to make a straightforward and uncomplicated website. You also have to make sure that users can find what they want without stress. This means that your website navigation must be clear, simple, and straightforward.

Website navigation is one of the important keys to customer retention because if a user has a difficult experience navigating through your site, chances are he or she will not return. Avoid complex navigation that contains too many menu elements, instead, use a simple menu system and clearly defined call to actions to let users know the next thing to do on each page.

Website content

Content is king is one of the oldest mantras on the web. It implies that poor content can kill a website regardless of how attractive its design. When creating content for the web, ensure to use compelling language that will resonate with the intended user. This is the fastest way to convert visitors into customers.

If you are unable to come up with the kind of content that will attract and keep users on your website, you should consider engaging the services of a content writer. This way, you can be sure of the right style, language, and grammar for your target audience.

Check website errors

Any web design expert will tell you that the smallest error on your website can completely destroy all your design efforts and cause you to lose customers. In fact, research has shown that the financial cost of website errors runs into millions every year, and if not handled, can result in total business failure.

After designing your website and before making it public, you should take some time to carry out essential tests on your site. Some of the tests you should carry out include:

  • Test for speed.
  • Browser compatibility test.
  • Mobile responsiveness test.
  • Link testing.
  • Search optimization test.
  • Compatibility testing.

Failure to carry out these tests can make you miss performance issues that can affect your site in the future.


Effective web design is important if you are to succeed in your online venture because if your website is not designed to suit your users, they will leave your business for the competition.

There are dozens of principles for effective web design, but hopefully, the few covered in this article will make for a good starting point.

Robin Khokhar

Robin Khokhar

Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

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60 thoughts on “Important Web Design Principles You Need to Know

  1. Avatar

    Minimalist design is the key.
    Gone the time when we use to make websites bulky.

  2. Avatar

    Hi Robin,
    Such good work man, really appreciate you putting in the effort and compiling such an insightful content. Thank you for sharing. Cleared a lot of my doubts as well. Indebted to you.

  3. Avatar

    Great article. It’s so frustrating when a simple site structure isn’t thought out with a website. The amount of websites without basic title optimization and errors including broken links is staggering. Thanks for sharing.

  4. Avatar

    Very well written blog.Thanks for sharing and too much detailed and informative.

  5. Avatar

    Excellent post! Love it!

    I totally agree with you, web design is the most important part of any site. It does not only attract new users even if your site has a good design and fast loading speed then google also considered as a ranking signal which helps us to rank our site on google too.


  6. Avatar

    Nice article!
    Thanks for the information.
    It’s really helpful for a web developer.

  7. Avatar

    Great article and points on website design areas to focus on. Having a clean, easy to navigate website is essential. Especially as a well built and the coded website is going to help in the ever-increasing web page speed and user experience metrics needed for ranking. Thanks for sharing.

  8. Avatar

    Interesting post! In today’s’ times, online transactions are dominating the world, that is why web design is important if you’re planning to enter your business in online marketing.

  9. Avatar

    All entrepreneur should have their website. these tips are very informative for my startup. Thanks for sharing such an informative blog.

  10. Avatar

    Informative Post 🙂
    Being a graphic designer I am getting much knowledge from your blog post.


  11. Avatar

    Thanks for posting this informative post. I will share it with others.

  12. Avatar

    You have provided great information here about some website design principles. I have enjoyed reading your blog and made note of some points. These principles will make web design services more effective.

  13. Avatar

    Very informative post!!
    Thanks for sharing this post here with us. I would definitely share this information with others.

  14. Avatar

    It is great blog post. Helpful and Informative blog. I am always read your blog. Thanks for sharing these information with us.

  15. Avatar

    Web design is important for any organization to grow their business. And this information very useful and helpful, Thanks for sharing such a great article. I really like your post & looking forward to your next post.

  16. Avatar

    I am very much inspired by your articles. I have learned a lot new from your post. You shared such valuable information about Web Design Principles. I look forward to more comprehensive and insightful posts like this in the future.

  17. Avatar

    Very informative and upto the point. No bluffy and long to read. Thanks for this awesome article.

  18. Avatar

    Thanks for sharing such an informative article. I will follow these blogs. I think Web design and development companies can also take help from this article. Keep sharing such articles.

  19. Avatar

    An amazing article I must say, very much insightful and informative. Keep up the good Work.
    Thank You
    Anurag Choudhary

  20. Avatar

    Very informative post!!
    Thanks for sharing this post here with us.

  21. Avatar

    Hello Robin Khokhar,
    These principles are very informative for a new web designer like me. I am going to focus all the points you mention. Thank you so much.

  22. Avatar

    Robin thanks for sharing this post
    please tell me i have website and i want to change its design so is it easy to change my whole website design and will changing the design of my website will reduce my website traffic

  23. Avatar

    Hi Robin, can you explain how comment love works? I just installed it than search web design commentluv and found you lmao But i don’t see any backlinks going on in the comment section? Maybe this plugin doesn’t work or I just have no clue how it works lmao 🙂
    lemme know k,…thnx

  24. Avatar

    Great article. But i think you are missing the use of images in this article. It is one of the elements that makes the website more beautiful and meaningful.

  25. Avatar

    Thanks very much for posting this content.

  26. Avatar

    This is really an informative article. Everyone should read this article. this blog cleared my all points related to web design.

  27. Avatar

    Thanks for sharing such important web design principles, These guides are definitely going to be applied on my web site.

  28. Avatar

    As a blog owner I am always reading articles that can help me learn more and create better quality content for my ski blog. Thanks for these useful tips that every person owning a blog should keep in mind.

  29. Avatar

    Hey, nice content buddy. I am also a blogger and I love your content.

  30. Avatar

    Brand and product launch every day Effective web design is important if you want to succeed in your online ventured. Thanks for sharing nice content with us