The internet has really changed the way we deal with the world. Once, there was a time when we didn’t even know other countries aside from our neighbors. We only focused on what we have in the vicinity and that is it. Unless you move into the city and finish schooling, you wouldn’t even have an inkling on what is happening with the outside world. Nowadays, information is everywhere and it is all thanks to the internet. You don’t even have to go out anymore as everything is right in your fingers. If you have an internet connection and a device, you already have access to most of the world.
This is also why marketing has evolved into the internet as well. Almost everybody, even from different generations, has social media accounts. Some even have multiple accounts on the same and different platforms. It has also crossed the barriers between countries, states, and positions in society. There are even some instances where having an account is actually good for your social standing. In marketing, targeting the demographic that you want is also rather easy since people form groups based on what they like. This way, you can reach more people for your ventures.
Facebook the Social Media Giant
Facebook is one of the leading social media sites today. It is also one of the oldest ones in the business. Considering that many others have already failed in just a few short years, it is a wonder how they have stayed in the game for so long. With a rather ingenious model and one of the pioneers of modern social media platforms, it can be said that they are already experts, Even though they have been in hot water in recent years, there are still a lot of people using the site for various reasons. They are also still evolving, adding new services like Marketplace and Dating. Read more about it in this article.
However, there is one part of Facebook that is apparently even more popular with users that Facebook itself. It is the Messenger application. It was once a part of the whole Facebook package and you can still access it from the main app. However, you can download it separately from the original platform. You can even register in it without making a profile on the main site. This is what most people do these days as they transition to other sites for their interactions. Messenger still stayed though, and for a good reason.
Can you still remember the time when SMS was still a thing? People needed to have packages that included text messaging as a way to communicate with other people. However, it became the war of the telco companies as you can only contact someone with the same provider. This changed over time, especially with the introduction of messaging apps. Even if there are more competitors now, Facebook’s messenger still holds the crown because of its accessibility an easy to use platform. Nothing still compares to it but only time would tell us there are new developments every single day in the field of technology.
This app is also being used these days as a way to market and advertise products and services. However, there is still some confusion because not everybody knows how to use the app to its full potential. There are a lot of ways that you can take advantage of this app’s uses for the benefit of your company. Let us explore some Facebook Messenger secrets for your marketing needs. You can also find courses for these online that teach you all the nitty-gritty bits about this service.
Secrets and Tips for Messenger
1. Content Creation and Delivery
As we all know, email still seems to rule the professional world. There are other sites like LinkedIn to help you find jobs and create connections to other professionals in the same field. However, for the normal people, having an email account is something that you need for a while and then forget about it. Nobody checks their email unless they are expecting something. This is why some businesses prefer offering their content through Messenger because people still check these all the time. There is more chance that they will respond through the messaging app instead of email.
2. Participative Movement
One of the key features that most social media sites have is immediate interaction with people. However, this is even faster with Messenger since it acts as a text messaging service but it is online. You do not need to keep track of the number of messages that you need to send because it will only eat up your data. Once you use Messenger, you can immediately connect to a customer who may have left a bad review. If it was a good one, then you can show your appreciation. Customers love it when they are noticed by customer service and help them with their issues and concerns.
When you think about the previous option, you might be thinking that there should be someone who is always manning the Messenger app on behalf of your company. This is the ideal situation, as a personalized reply sends a subliminal message that you actually care for them. However, this can take up a lot of time for your employees. There are even cases wherein you cannot reply as a company. Chatbots are great as they can interact with your customers while you are not able to. Some may not like it, but at least somebody can reply to their inquiries even if it is just AI. On the other hand, you can also use this to reach out to your customers.
4. Easy Customer Reach
As we have mentioned before, Messenger promotes instantaneous interaction with people. With the chatbots, you can now reach out to your customer base and see their reviews in real-time. If you are using Facebook ads, you can link them to Messenger so that you can interact and talk to them as soon as possible. This can also remind you of your company and in turn, the product or service that you are trying to sell. The messenger may not be perfect, but you can always use it for your business needs.