How are you planning your content marketing strategy for 2022? Do you have a plan in mind or just to beat around the bush? Here is a detailed guide to teach you how to create niche-specific content marketing campaigns that can generate maximum outcomes.
Irrespective of your niche, with powerful content you can create a robust lead funnel. if you dive into the concept of content you will find that it aims “to drive profitable customer action”.
Considering that, manufacturers have shifted their focus to creating more valuable content to boost organic reach. According to the research surfaced by the Content Marketing Institute, around 70% of manufacturers around the globe now focus on editorial calendars, social media posts, and other insightful resources to enhance their online footing with the help of content.
So, without further ado, let’s dive into learning some profitable tips to create a progressive sales funnel with niche-specific content marketing.
Create Valuable Content Assets
Most manufacturers pay attention to product marketing. They primarily strive to boost the popularity and reach of their product. You need to focus on creating valuable guides and how-to blogs. If your product is new or unique you need to first teach people what the product is about and how to use it. Along with this, guide them about the significance of having it. For this, you need to go for creating vlogs, webinars, whitepapers, and even ebooks.
As per the statistics, the ebook sale boosted between the years 2020 and 2021. Similarly, during the third quarter of 2021, vlogs turned out to be the popular video format that continues to engage a wider audience.
Next on the list is retaining customers. If you go for high-quality content marketing you can easily bring back the visitors who deviated from your platform once.
Secondly, it’s much more budget-friendly to retain customers than to attract new ones. By keeping your visitors and customer engagement you become more likely to attain the leading positions in the search engines. Your brand receives an appearance in the top searches along with being acknowledged as an authentic entity.
An in-depth overview of the customer retention process
Here’s how you can do so,
- Make sure to keep your website up-to-date
- Your website should be based on a customer journey
- Create promotional offers and exciting deals
- Monitor your website performance timely
Personalized Content Marketing
Another technique to go for niche-specific content marketing is by focusing on personalized content. Here you have to plan your campaign on some key areas, which are as follows:
- Segment Your Audience
Firstly, you need to divide your audience into subgroups. The criteria can differ based on your business needs. For instance, if you offer floating boat docks along with maintenance services, you need to find out who your valuable customers are and what problems they are facing. Now, this group already knows your perks and features.
You need not over-emphasize the brighter sides of your products again. Rather offer them updates about any innovation or product that arrives in your store. You can even ask them about the common problems they are facing while providing them with maintenance assistance. Next is the group that usually buys one or two products and spends time navigating your store.
For them, you need to focus on spreading awareness about your brand. You need to tell them about the amazing features and facts that attract them more impactfully.
- Create a Lead Magnet
Have you tried coupon marketing or created loyalty programs? Manufacturers need to know how important these tricks can be to engage customers. You have to work on an accurate pricing plan and pick the right time in the year to introduce promo codes or coupons.
Moreover, for existing and valuable customers, loyalty programs serve as a lead magnet. It not only creates an unbreakable bond with frequent buyers, but it can also garner the attention of the new ones.
The Game of Captivating Visuals
According to the statistics by HubSpot, more than 59% of the participants in a survey showed an inclination and preference to use video as an effective marketing tool. Where video marketing is one trick, you can go for multiple visual content.
It can be infographics, vlogs, webinars, short-lived stories on social media, and carousel posts along with GIFs. There are ample tricks you just need to pick the one that suits your business needs.
User-Generated Content commonly known as (UGC) helps you win the trust of your customers. It is the most legit portrayal of how well professional your business and its services are along with highlighting the perks of using your products. At present, customers feel motivated to share their experiences with a brand whether good or bad. To make sure you stay in the limelight you need to evaluate your product quality and service standards.
Create Your Content Calendar
You need to stay consistent and make it your resolution for the year 2022. If you are not connected with the world around you, nobody would remember your brand. As the industries are getting saturated, customers are getting multiple options for the same service or product. Most importantly, every brand is bending backward to attract its leads. Hence, you need to be in the front row of participation and consistency in order to keep your brand voice and image fresh.
On the whole, your content foundation needs to have a strategy that works on optimizing your brand’s presence and reach, integrating Augmented Reality, and AI, and if possible going for decentralized Blockchain technology. Next is to create a hyper-personalized approach to garner customers.
Ongoing video marketing techniques and influencer marketing perform well across different platforms. All of these techniques let you bask in the light of success gradually, generating benefits in the long run. So, stay involved in the current market and practice smart but niche-specific techniques to boost your business.