Content, Marketing

5 Ways Businesses Are Breathing New Life Into Content Marketing

Every year, content marketing trends change due to the changing realities of the times. Many of these adjustments are minor, while others...

Mike Jackson Written by Mike Jackson · 4 min read >
5 Ways Businesses Are Breathing New Life Into Content Marketing

Every year, content marketing trends change due to the changing realities of the times. Many of these adjustments are minor, while others represent new approaches to obtaining desirable outcomes and attracting target audiences. Since the pandemic, businesses have discovered that their marketing strategies need adjustments with the passage of time or they know their business will falter.

The need for radical digital transformation emerged quickly as marketers scrambled for novel ways to survive in the rapidly evolving marketing landscape.

The planning, production, and dissemination of content to your target market constitute the practice of content marketing. It aids in brand awareness creation, persuading clients to act, and boosting sales. It’s crucial for marketers to understand themselves and differentiate from their rivals; to develop a strategy and differentiate from the competition.

Business objectives, industry, product type, and other variables affect content marketing techniques. Learn about the current status of content marketing and the upcoming trends in 2022 that you should be aware of all year long in this post:

Create short-form videos

Wistia reports that since 2018, the number of internet videos seen by each individual each week has nearly doubled. In 2021, it will be 18 hours each week. Because of this trend in consumer behavior, short-form media has become the leading media format for all content strategies over the past three years.

In 2022, almost 89 percent of marketers intend to either raise their channel spending level or maintain it at the current level. Your specific business requirements will determine the videos you produce and where you decide to share them. So, your efforts will be worthwhile as shorter videos have the highest engagement rates.

But why does video appeal to customers so much? When used correctly, video can quickly grab customers’ attention and forge deeper connections. Video production is becoming less frightening and simpler to include in content marketing strategies, and there is greater accessibility to the necessary technologies than ever.

Getting to the point as quickly and effectively as you can wins as a tactic when people’s attention spans become shorter and they have less free time. Short-form Video content enables information to be transmitted in a simple, understandable way so that customers can decide more quickly. As they have recognized the requirement and made the necessary adjustments, more specialized video scriptwriters have become accessible as content writers due to this demand.

Using personalization and hyper-personalization approaches

For the purpose of generating leads and enhancing engagement, email marketing uses customized messages and information. As more consumers encounter this commonplace personalization, firms are looking for better ways to show that they know each customer’s buying process.

What is hyper-personalization? A customer’s tastes, wishes, and needs are taken into account in addition to just calling them by name. It is a data-driven marketing strategy that makes use of data, analytics, artificial intelligence (AI), automation, and customer contact to produce distinctive customer experiences. Marketers can tailor their content to particular goods, marketing platforms, and languages by taking into account the buyer personas of each of their customers.

A good example is Netflix’s recommendations for movies and TV shows based on your most recent viewing habits or perhaps Zomato or Swiggy’s restaurant recommendations based on your previous purchases on the platform.

Marketing In The Metaverse

The keyword “Metaverse, received 7,200 percent more searches on the internet in 2021. In 2021, augmented and virtual reality will reportedly be used by 85 million people. Due to the increased appeal of VR and AR because of technological advancements, usage has constantly been growing and has more than doubled since 2017. Your content strategy for 2022 should include metaverse marketing if it doesn’t already.

The best way to describe the metaverse is as a development of the internet as it is today—a place we actively participate in rather than merely observe. The promise of massive digital worlds that rival our physical ones might be realized. The metaverse gives a chance for marketers to engage consumers in novel ways while also expanding internal capabilities and brand innovation.

The metaverse already gives businesses many chances for marketing and brand development. There are probably few significant barriers to testing, learning, and succeeding with marketing in the metaverse, notwithstanding existing technological limitations and a small level of popular usage. Now is the right time to embrace a test-and-learn mentality, be open to metaverse experimentation, move rapidly from failure, and capitalize on success now.

Take Advantage Podcasting

In the 2021 Spoken Word Audio Report, published by NPR and Edison Research, it was discovered that 212 million US citizens aged 13 and over (or 75% of the population) listen to spoken word audio on a monthly basis, while 127 million (or 45% of the population) do so daily.

A podcast was listened to by 26% of participants in Edison Research over the past month, up from 17% in 2018. That number will only increase as more people become accustomed to the content format.

It’s a very private medium—you’re inviting someone into your car or living room for a talk. Listeners may feel like they know you and your business better due to this intimacy, which fosters trust. Additionally, because podcasts are serial, viewers are more likely to tune in week after week (or even day after day), increasing their engagement with your content compared to reading it all at once. Also, since podcasts can be listened to at any time and from anywhere, they are ideal for “on-the-go” situations when you don’t have time to sit down and read an article.

Incorporate influencer marketing

It makes sense to boost marketing through people with significant social impact, as social commerce (e-commerce plus social media) is rising. In contrast to corporate advertisements, 92 percent of people trust recommendations from other customers, according to LinkedIn. Customers also regard them as being more genuine.

Prominent brands frequently use influencer marketing tactics. They collaborate with someone who consents to share the goods or content with their audience. With more exposure, authority, and connections with new audiences, brands can benefit from this.

Utilizing cutting-edge technical solutions can make it simpler and quicker to identify the right influencers, which is time-consuming. Bloggers, social media influencers, celebrities, business leaders, and industry experts are typical influencers that are investigated by businesses.

What Is the Future of Content Marketing? The future of content marketing is all about producing exciting and worthwhile material that will keep consumers coming back for more. Storytelling marketing will be more crucial than ever to target the right audience with the right content and use the proper channels to reach them.

What Is the Future of Content Consumption? The future of content consumption is about personalization and delivering content relevant to the individual. This means that content will be tailored to the user’s interests and needs to provide a more engaging and valuable experience.

Summing up!

You are aware that content is evolving. You will need to develop original material to stand out from the online noise. Offer something worthwhile that fits a user’s interests and search requirements. More importantly, staying ahead of the curve is made more accessible by learning the best ways to develop and market content.

Finally, always use the appropriate tools to measure the metrics, regardless of how unique the content is. Value (time on page, sharing, and engagement) has surpassed volume in recent years (traffic and visits). Additionally, content is shifting from standalone pieces to dynamic content streams.

 

Written by Mike Jackson
I am a professional content writer with more than 4 years of experience in curating varied content pieces for multiple niches.
       
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