Most people prefer to use the WordPress CMS due to its user-friendliness, flexibility, and its ability to be easily customized.
But did you know many site owners use it to have a leg up on their SEO too?
If you want to maximize the benefits of your WordPress site for your SEO, you’re in luck because below we’ve shared some basics to help get the most out of it. Keep reading to learn more.
1. Use Clean Permalinks
A permalink, or a permanent link, is the permanent URL to a specific post or page, tag archive, or category on your website.
It remains the same and it’s a fixed online address that can connect people as well as search engine crawlers to your content.
While there are many different opinions on the perfect URL structure, marketers and website developers agree; that your permalinks should be clean. Opting for convoluted URLs that include dates, many subfolders, or even unrelated numbers, can quickly land your website in a mess.
Ideally, just include your post name in the URL, and make sure that you focus on optimizing the post names for your target keywords.
2. Choose an SEO-friendly Theme
One of the reasons why people love WordPress is the wide access to theme options.
When selecting a theme, it’s important to keep your site’s SEO strategy in mind. It should have high-performing features, such as being lightweight and having a responsive design on a mobile or desktop.
3. Improve the Speed of Your Site
Enhancing the speed of your WordPress site is crucial. Luckily, WordPress offers many ways to help reduce the bloat of websites so that they load quickly on desktops, mobile, and tablets. A fast, optimized website will help not just with your site’s performance in the SERPs but is a feature your users will be grateful for too.
4. Obtain an SSL Certificate
Getting an SSL certificate is another effective way of increasing credibility. Secure Sockets Layer, or SSL, is a coding layer that codes the connection between webpages and browsers, and in this way, it protects the user.
If you want to know whether a site has an SSL certificate, you will see a small green padlock shown on the front of the page. Another way to know if the site’s SSL certificate is functional is that the URL will have HTTPS instead of HTTP.
WordPress sites automatically have a WordPress SSL certificate, saving you time and money while helping your SEO endeavors.
5. Optimize Your Site for Voice Search
Voice assistants like Siri and Alexa’s popularity has grown tremendously over the last few years. More and more people are using voice search to surf the net.
Some of the things that you can do to optimize for voice search include writing and keywords in a conversational tone. It also helps to keep your Google My Business listing updated to ensure that your information is current and easily accessible.
6. Take Advantage of SEO Plugins
WordPress offers thousands of SEO plugins. Some of those are questionable and aren’t the best to install on your site, but many of the plugins available for WordPress can help you customize your site to optimally perform in the SERPs.
7. Find the Right Hosting
Find hosting that will provide you with ample resources to accommodate the traffic on your site, have quick site speeds, and avoid downtime and crashes. There are WordPress specialized hosting plans, like Bluehost, which may prove to be the perfect choice for your site.
There’s no one-size-fits-all solution to SEO. It’s a strategy that depends on so many factors.
But by carrying out the basics mentioned above, you’ll give your site an advantage when competing with others which hopefully translates to more traffic and earnings.