Your website design is the first thing that attracts your online customers, so it should at par, or else you’ll end up deteriorating your brand image. Therefore, your website design must be perfect as it plays a vital role in igniting your sales.
Apart from this, your website is one of the major sources for online sales. So, it must be designed by keeping in mind what your audience likes.
Past studies have shown that about 75 percent of users judge a company’s reputation based on its website visuals. Similarly, another research revealed that 38 percent of people disclosed that they would stop using a website just because of its poor layout or content. This means that your website design should include proper graphics, layout, and content.
Wondering how to ensure an effective website design? Don’t worry, we have got you covered! If you’re facing difficulty in achieving online sales, here are some tried and tested website design hacks to turn your visitors into customers, thereby igniting sales.
#1. Ensure Consistent Branding
It is no secret that consistency is one of the key factors in successful branding. Your website design and content must be in sync. This is because it helps your website look more impactful.
Apart from this, brand consistency helps deliver your brand message to your audience in a proper way. This allows them to know your product offerings well, thus igniting sales.
However, many marketers go wrong with branding, and this confuses their intended audience. So, when you’re branding, it is best to display your product benefits so that your audience gets convinced to buy them. Besides this, a consistent branding experience fosters confidence and trust in your business, thus ensuring a loyal customer base.
The image below shows the website of an E-Commerce store, which is a perfect example of consistent branding. This is because its online help guides, homepage, etc. all have the same design and navigation to prevent their visitors from getting lost.
#2. Make Sure Your Call-to-Action Buttons Stand Out
If you are a wise marketer, you would know that Call-to-Action (CTA) buttons are a significant part of your website design.
A study conducted by HubSpot discovered that personalized CTA buttons have the power to boost your sales, and conversion rate up to 202 percent. This is because once people have viewed your products, the next thing that they look for is a CTA button. A CTA button helps the viewers in understanding what they have to do next.
As a result, the CTA buttons on your website must be located at a place that might be easy for the users to spot, thus resulting in increased conversions.
Besides this, you want your audience to be well administered, so you must provide a CTA button with a perfect message that clearly tells them ‘what next’.
Still, wondering how to ensure killer CTA buttons on your website for skyrocketing conversions? Below are some simple yet amazing, expert tips that can help:
- It is best to keep the text on your CTA buttons short and simple.
- One of the best practices is to use time-related phrases, like ‘Sign Up Today’, for creating a sense of urgency.
- Use bright colors, such as orange, to grab the audience’s attention.
#3. Leverage the Power of High-Quality Visuals
It is a known fact that the right set of visuals makes a better and faster impression on your website visitors. This is because a quality image speaks its own language. Therefore, when web designing, you should choose images and graphics that you think might impress your customers.
According to research conducted by Zabisco, around 40 percent of people respond better when the visuals are provided. And that is why many marketers believe that visual content plays an imperative role in their marketing strategies.
Besides this, many successful brands leverage visuals, such as images, videos, and gifs, to define their brand story. This is because when used effectively, visuals keep the customers more engaged on the website rather than the text provided.
So, if you’re looking to take your website design to the next level for igniting sales, you should definitely incorporate catchy visuals in your content.
#4. Get a Professional Logo Designed
Due to low barriers to entry, we see many businesses entering the market every day, thus making the competition ever-intense than before. In such a cut-throat competitive environment, how do you manage to stand out in the minds of your target audience?
The simple answer to this is by getting a professional logo designed. This is because your corporate logo reveals your company’s identity. Besides this, it distinguishes your business from other players in the market.
However, it is important to note that a poorly designed logo might give out a negative impression regarding your business, thus impacting sales. So, your logo must be designed in a way that it seeks the audience’s attention and reflects your brand identity.
#5. Optimize Your Website Speed
By now, we know that your website design plays a crucial role in making or breaking your digital marketing efforts. One of the fundamentals of a good website design is your website’s speed. This is because the faster the website’s speed, the better conversions. On the other hand, a slower website can irritate your visitors, and force them to leave the website altogether, resulting in higher bounce rates and lower sales.
Research by Kissmetrics revealed that if your website takes even 4 seconds of loading time, 25 percent of viewers are lost. Therefore, in order to ensure an effective website design, you should optimize your website’s speed.
#6. Get Rid of Clutter
Some people believe that filling their websites with images, random animations, and lots of content can encourage website visitors to stay. But that’s certainly not true! Instead, with so much information overload everywhere, a cluttered website can turn your customers away. This is because too much information would mean your visitors wouldn’t be able to find what they are looking for easily.
Consequently, you should try and minimize clutter from your website design for attracting your audience and improving your sales.
For example, the image below shows how Apple has ensured a simple and clutter-free website for making it easier for the users to interact, and find what they are looking for.
#7. Ensure Simple Navigation
Last but not the least, it is important to ensure that your website has smooth navigation throughout. This is because your website visitors are visiting your site for a particular reason, and if they wouldn’t be able to find the required information, they might switch away. For this reason, while designing your website, you should make straight forward and simple navigation one of your topmost priorities.
The Bottom Line
Now that you have understood the best practices for optimizing your website design, it must not be forgotten that you can’t excel at it instantly. This is because an effective website design calls for patience, creativity, and experimenting for figuring out what is working for your intended audience, and what’s not. Besides this, the primary aim of an ideal website design should be to ensure sales by providing a smooth and promising user experience.