Every online services company is looking for innovative ideas to attract more customers. The goal is to generate new leads without sounding like a too eager seller. There are several approaches to making this possible. Digital marketing seems to be the most preferred approach among businesses and marketers alike. Companies are spending a huge amount of money on marketing and advertising their product online. Marketers use email, social media, and SEO to reach new audiences around the world. Digital marketing spends can easily get out of hand. In this article, we will talk about a less expensive method than digital marketing, like hiring online services companies to attract more customers.
Web design is the most important aspect of an online store. It works as an additional topping on your offering. Good web design can attract new customers just like a bad one can push them away. But it is also that one thing that seems to get ignored the most. So, if you were a victim of a design that was not aesthetically pleasing then stress no more. Here we have compiled a list of redesign ideas for online services companies to attract more customers.
1. Interactive Web Design
The first thing that a customer notices is the design of the website. Whether the customer will go through the purchase is decided in the first 3 seconds. Poor user experience will cause the customer to close the tab. According to an article, 38% of people are unlikely to engage with a website that has a poor design. An inconsistent and lagging user interface is the talking point of a scamming site. The design of your online store should be easy to navigate. Customers should not have to hassle for digging information. Also, the presentation of your product and services should also be appealing. For example, a customer is looking to buy a dress from your online store. The images displayed under the product segment are blurry. It will give a bad impression to the customer. A simple design earns customers’ trust in your brand.
2. W3C Compliance
W3C guidelines are responsible for making sure that all the websites perform equally for everyone no matter what location they are from. Every developer wants to bring something creative to the board. This makes it very difficult to retain equal functionality on all platforms and devices. Without these standards, there is a high chance of websites getting messed up. Research has proved that websites that are less compliant with W3C are less attractive to users. W3C and website also have a big role to play in optimizing your website for search engines. The more compliant your website is the easier it is for search engines to read your code. The search engines can then easily decide how relevant your website is to the keywords searched by users. Therefore, you should follow the guidelines set forth by W3C. Some things that you should take care of:
- Genuine Logo
- Search Feature
- Sharing Across Networks
- Easy Navigation
3. Include Social Proof
The social proof boosts the validity of your argument. How does it work? A customer bought something from you in the past. He shared his satisfaction with you on your social media page or through email. You display the satisfaction of that customer on your website. It is also known as the customer’s testimony. According to a report, past customers’ testimony leads to an increase in conversions by 34%. It is only natural for us to consult our family and friends when buying something online. You would look online for reviews regarding the online store. Including social proof on your website will attract more customers. Honest feedback for a product is a sign that you are a trustworthy brand, for example, a carpet cleaning London shop gets positive reviews on their Facebook page which will, in turn, increase their credibility in the online market. A satisfied customer will recommend your services to other people. This chain will keep going, and you will see a boost in lead generation.
4. Live Chat Functionality
According to a study, about 82% of people were satisfied with live chat functionality. That is compared to 61% of people satisfied with the email channel and 44% with the phone lines. Adding live chat functionality to your online store will increase the level of customer service. This will attract new customers to your website. And the old ones will stay with you for a long time. The reason is that live chat allows a quick fix for issues faced by the customers. Unlike email and phone where the customer has to wait for someone to respond back. Customers can talk to you in real-time and get their issues handled. You can also provide expense calculations on live chat. This way you can gather all the information from the customer about what they need. Customers will get an estimated expense required for the product or service.
5. Scalable Web Design
A recent study looked into the volume of internet traffic generated by mobile devices. It was found that mobile devices generate 70% of internet traffic. Also, more around 91% of social media users browse the internet on their mobile devices. This is a huge audience of unserved customers. Mobile screen technology is improving day by day. From smartwatches to complex computing devices, your website should launch smoothly on all of them. Google ranks your website also on the basis of how user-friendly it is. So if you want to be seen in the eyes of Google, make sure your website is capable of scaling to any screen size.
The ideas discussed above target the most important aspects of online services companies. There are several other things that you can do to attract customers. However, nothing happens overnight. You will have to be patient and wait for the improvements to appear. It will take a lot of effort to find a mix that works for your online service company. Because it is a highly competitive market. You will have to serve innovative content to your customers. Develop a distinct brand name in the online space. Only then will you be able to enjoy the fruit of your efforts.