Technology brings almost everyone to the point of checking the internet before shopping in real-time for anything, personal items, things for the home, a home, or even a car.
When consumers look for a vehicle, they are precise about the details, including the make, model, and particular features. Some prefer to only work with a dealer in their specific location and look for certain services.
In order to find the right dealer, customers rely on search engines to reveal to them which are the best in their local area. If an automotive provider is unfamiliar with using this marketing optimization or “search engine optimization,” also referred to as SEO, they won’t be visible to the care-seeking public.
Instead of reaching out to the masses who may or may not be interested in buying a car via television or radio advertising, hoping a lead might develop, SEO allows the customers who are in the market to buy a vehicle to “shop” for the dealers with whom they want to do business.
That is why search engine optimization is vital for the automotive industry. Go to https://blogs.constantcontact.com/keywords-for-automotive-industry/ for guidance on what automotive dealers should know about SEO.
Car Dealer SEO
Instead of car dealers advertising for customers by way of television, radio, or other antiquated means, the new method for marketing to the targeted demographic is by allowing the consumers to “shop” for the automotive retailers with whom they want to work to buy the car they already have an interest in buying.
How can a dealership ensure they obtain the business over the competition? It would be best to optimize your ranking on the search engines since this is where the customer will find you when they begin their car shopping experience.
That means you want your website to be close to the top of that search or, at the very least, on the first page. Few users go to the second page and not many travels beyond the fifth listing on the first page.
In order To make that happen, a digital marketing strategy needs to be implemented to improve your ranking on the “search engine results page” or SERPs.
This optimization is referenced as SEO or search engine optimization meant to improve the traffic to your dealer site, increase the number of online conversions, and thereby overall sales.
Why Is Car Dealer SEO Vital For Business?
Consumers are busy with minimal time to study the internet for the information they want. They will browse over the top few site listings that come up with their search to see if they comprise the facts they need.
If not, they do a different search instead of going further down the list. You’ll find car dealer SEO is vital for business. Some of the reasons include:
An edge over the competition
Higher rankings than the competition in search engine results will garner greater attention from the target audience generating clicks. When a dealership boasts this position, it generally puts them in place for more leads producing an increasing number of sales, ultimately standing out over competitors who come in lower ranks with the search engine.
When you use SEO, it shows the target group that you’re serious about doing business with them, more so than the competitors, and you’re not afraid to invest in doing so.
Increase in leads
A car dealer wants to target their leads, which means you want to narrow down the keyword from simply using “car dealer,” far too broad, to include a location and perhaps what you offer. That increases the rank for those shopping in your key area, “targeted traffic.”
The suggestion is to use “long-tail keywords.” These are super-specific, like detailing a particular car (make, model, and year plus your location). A keyword like this will bring only a certain group of customers looking in that distinct area for that particular car, which also means they’ll likely be looking to buy.
That’s the purpose of SEO marketing; consumers are already in the market for the products. In the automotive industry, these customers want to buy a car; the dealers simply need to make sure they present their inventory to the prospective buyers. Go here to learn how SEO is beneficial to the car industry.
Trusted, respected, authoritative
The dealerships that rank the highest on other search engines appear more authoritative to their audience. The public shows a greater sense of respect and trust for the providers who come in on top, making them prefer to give their business to what they see as leaders in their industry.
The targeted group feels these dealerships hold adequate knowledge and qualifications to help guide them through the buying process with little hassle or complexity.
SEO or search engine optimization in any industry puts your business website on the search engine results page (SERPs) for shoppers who are already looking to buy certain products. Where your site falls on that page will determine if a buyer shops with you or your competitor.
For an automotive dealership, it’s essential to use this digital marketing tool to optimize your website’s place when your targeted audience does their search.
In this way, the consumer looking to purchase a car finds your dealership’s website at the top of the page when they’re ready to buy.
If you’re not there, visible and available, they’ll go to the competitor who is and purchase that car. You didn’t genuinely want to lose that business, did you? Where do you rank?