Business, Google

Google Shopping Campaigns: What Every New Seller Wants to Know?

Google Shopping campaigns is a Google service designed to help shoppers research products, read descriptions about product prices, compare prices between different...

Lauren Will Written by Lauren Will · 4 min read >
Google Shopping Campaigns: What Every New Seller Wants to Know?

Google Shopping campaigns is a Google service designed to help shoppers research products, read descriptions about product prices, compare prices between different vendors marketing their offerings, and link with the right vendor to make online purchases. Google is known to be the most famous comparison shopping engine. For example, if a user searches for a product you are marketing on Google, it will display the ads for the products along with your opponents’. If users click on your Google ads, they will immediately be directed to your product page. Presently, it is supported in over 50 countries of the world.

What Is Google Shopping?

Google Shopping campaigns are a great tool that notably drives organic traffic to your product pages and converts shoppers seamlessly. You need to invest some time and money to get started, but it ultimately works. Click First SMM Google shopping advertising services automate the whole procedure for you and shows the E-Commerce ads to the right audience at the right moment. If you’re not using Google Shopping campaigns for your products, you’re missing the chance to drive better-quality leads for your brand. Google Shopping advertising is ideal for your business to put your offerings at the top of search results and get leads willing to convert.

How do I set up Google Shopping Campaign?

Now that you know what Shopping campaigns on Google are, let’s dip into setting up Google Shopping ads. We’ll break this down into four sections: Setting up a Google Shopping campaign is pretty easy. Here are the steps you’ll need to take:

  1. Make a Google Ads account if you don’t have one already.
  2. Sign up for a Merchant Center account. If you need to get started with Google Shopping campaigns, you must sign up.
  3. Create a shopping feed with your offerings on the Google Merchant Center. This helps Google specify what you are selling.
  4. Fill out a spreadsheet for Google that includes, at a bare minimum, the following details:
  • Product ID
  • Product category
  • Product title
  • Price data
  • Link to product
  • Image link

Sit back and earn as Google utilizes the data on your shopping feed to match your offerings with the most relevant online searches.

Google Shopping Campaigns — The Best Way To Rank on Top of the Google Search Results

Google Shopping Ads come with lots of exposure and significant brand growth. Google shopping campaign is the key to boosting brand awareness and surpassing competitors. If you’re on the fence about if Google Shopping campaigns are the right marketing strategy for your offerings, check out the following 6 benefits that may convince you.

Reason 1: Put your offerings and brand in the Google Shopping spotlight.

Whether you’re a local brand just starting out or an established E-Commerce name, ranking at the top of search engine result pages helps encourage shoppers to buy your products. Clients don’t need to be regular with your products or brand to find you through search engines, as your offerings can appear whenever Google compares them to the shoppers’ search keywords.

Since Google Shopping campaigns guarantee your products will rank above organic search results, you’ll be capable of quickly and effectively expanding your company’s online visibility. These Google shopping ads are so reasonable at fitting prospective customers to your brand because your creations are shown depending on the shopper’s keywords. This means your products are shown to clients who are already interested in what you market.

Reason 2: Increase your product’s visibility on Google Search results.

Utilizing Google Shopping campaigns improves the chance of your ads being seen on search engines. Compared to standard Search Ads, Google Shopping campaigns are more visually appealing and attractive for online shoppers, including product images and descriptions. Shopping campaigns target every relevant keyword and phrase your product is suitable for, and occasionally those keywords are completely new for you.

The added advantage is utilizing the keywords in your prospective products, content, or ad copies increases the sales rate drastically. Shopping campaigns also appear in image searches to boost their visibility on the search engines like Google, Yahoo, and Bing. Visibility and traffic from Shopping ads are buyers with high purchase intent.

Reason 3: Perform better than text-based ads.

There’s a reason more and more E-Commerce brands are allocating most of their advertising budget toward Google Shopping campaigns over text ads. Since a buyer who buys from your image-featured Google Shopping campaigns shows a high purchase intent, it’s no shock that the shopping ads have a better conversion rate.

A better ROI is permanently a business edge, especially in marketing and advertising. These often have very skeptical results. Google Shopping campaigns provide a better return on investment because every marketing dollar is dependent on the right shoppers. If a shopper isn’t looking for your offering, Google won’t show your ad; simple as that. Google Shopping Ads are far more persuasive than AdWords text ads between the high conversion rate and better audience targeting.

Reason 4: Generate more visitors to your website.

Google Shopping campaigns also benefit other product advertisement platforms, such as Amazon and eBay. When a customer clicks a product link, the customer will be redirected to your product page. This is distinct from marketplaces such as eBay and Amazon, where you propose your offerings and therefore do not receive leads to your website but sell it instantly through the online platform.

We all now know that visitors to E-Commerce shops often purchase more than just the product they searched for. Moreover, you can also satisfy your newsletter file with a small discount advertisement and thus successfully upsell via advertising automation.

Reason 5: Better-qualified leads from Google Ads.

You can also enhance the rate of your leads by using Google Shopping. Users of Google will see the product among the other competitor’s products and can already make an investment decision at this point. When users click on the product and go to your landing page, they are more likely to buy. Shoppers are looking to create an informed purchasing decision, and through visually displaying information-rich advertisements, users land on your product page with a high intent to buy. It’s also because Google Shopping campaigns often garner triple the click-through rate of Adwords text ads.

With Google Shopping Ads, the client can get enough details within the ad that they’re already a little comfortable with your product when they arrive at your product page. The ads contain your product image, title, price, company name, and product star rating. Customers who don’t recognize your company name are still likely to click your campaign based on the picture, rating, and cost.

Reason 6: higher click-through rates for products.

A higher CTR reduces your ads price in general and has the prospect to boost your traffic with the exact ad spend.

Click-through rates are better for Google Shopping campaigns because the ads serve clients at the end of the funnel and are most likely willing to buy your product.

Highly relevant keywords that contain color, niche, or product type are search terms that clients are already aware of and might have already done their product analysis. Targeting the relevant customers at the right time can completely affect your return on ad spend and improve your overall return on investments across your company.

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Written by Lauren Will
Lauren Will is an experienced content writer and blogger based in Dallas, Texas, with a Master's degree in Marketing Management
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