Business, Marketing

6 Ways To Optimize Your Business Process

One of the most important standards you have to keep and observe in your business is efficiency. No matter what, this is...

Business Process

One of the most important standards you have to keep and observe in your business is efficiency. No matter what, this is something you must strive for, across different departments, such that your overall function and effectiveness stays profitable, while also keeping your entire workforce productive. This is where optimizing your business processes come in. 

Optimizing your business processes means every step in your workflow is streamlined, with success in mind. Your business is confined to a strict set of parameters as to flow and process, without stepping on the employees’ ability to function. This means creating that balance with a smooth and productive system, without overworking your employees.

Today, it’s safe to say it must now be easier to optimize your business processes, given the availability of so much more technology, such as business phone systems in Charlotte. When used correctly, all these various technologies can gear your business toward better day-to-day operations.

With that said, here are six ways for you to optimize your business process:

1. Map Out Your Existing Processes

When it comes to optimizing your business process, it’s very important to start with your current one. Doing so ensures whatever change you implement to optimize your business processes work entirely for your business’s benefit. Every business has its respective needs and weak points, and you want to be able to focus on yours and not merely copy exactly what another business is doing. Otherwise, no matter how good a certain business process is proven to be, if it doesn’t answer the problem areas in your current process, then you’re only wasting your time.

Mapping your existing business process is as easy as writing it down, or drawing it in a diagram. Pen and paper are really all you need. It’s easier for you to talk through your team and identify problem areas when the process itself is laid out in front through drawing form. Visualization can help your team have a better grasp of the concepts.

There are many reasons to start your optimization process with business mapping, and these include:

  • It’s easier to remove redundancies in the process, as well as any step that may be irrelevant.
  • It provides better clarity over your current process’s state.
  • It enables higher consistency over the changes you incorporate into every stage of your business process.

2. Reduce Certain Expenses

A part of optimizing your business expenses also involves reducing your expenses. You may not be aware of it, but, perhaps, there are certain areas in your current business flow wherein the expenses are higher than what they really ought to be.

Reducing your expenses means identifying areas where wasteful resources can be reduced, without sacrificing the employees’ salaries or laying anyone off unlawfully. It’s simply making the most of the budget you’ll set in every step of your process, so you can avoid having skyrocketing costs again. That way, you can still arrive at your end result, without necessary overspending.

To help you start, here are sneaky cost-cutting ideas you may want to apply as you aim to optimize your business processes.

  • Use energy-saving measures, like automatic power savers when certain pieces of equipment aren’t used for the day.
  • Reduce communication made through paper as there are now many online tools and software that can enable better communication and collaboration, sans the need to physically print files.
  • Downsize your office if you find a lot of wasted square footage as later on, when you make use of more advanced technological tools, you may find you no longer need as much physical space in your production plant or warehouse as you did so in the past.

Once the cost-reduction measures are in full force, you aren’t just able to optimize your business processes, but you’re also able to possibly improve your ROI or return on investment.

3. Automate Certain Facets Of Your Business Process

As you go through your business process map, you may find areas where your team performs repetitive manual work, which is quite time-consuming. Technology is on your side, and it’s really up to your business to ensure you use this to your advantage. This means automating certain facets of your business process so your workforce won’t have to do repetitive tasks anymore.

Given the right tools and ample time to get to know more about the different types of automation software, you’ll find that many of them may actually be quite easy to implement. It just takes time to master and get used to the new automation processes in place, but, eventually, you’ll notice how big of a change this can do in optimizing your business process.

Some of these benefits include:

  • Reduce operational costs
  • Increase your business’s reliability
  • Reduce the time it takes to complete doing certain tasks
  • Increase business productivity
  • Reduce likelihood of human error

4. Map Out The Ideal Process

As you map out your current business process, now, you’ll also have a clearer idea of what your ideal business process is. This is most rightfully so, as you’ll begin to realize there’s not one business process that’s universal to all types of businesses. Every business has its own bottlenecks in its business processes, from which you can base what you consider for yours as ideal.

Some of those ideal processes or changes you may have identified to optimize your current process include:

  • Implementing new software in replacement of any that’s already outdated.
  • Improving business communications.

For example, as you map out your current business processes, you may have realized that one of the bottlenecks of employees who are spending too much time is being focused on business communications. Rather than getting their tasks done for the day, they’ve got their hands full on emails to answer, calls to return, as well as departmental meetings.

With this discovery in the ideal process for your business, you’ll realize the need to have a meeting-free day. During this day, no department heads are allowed to call meetings so that the business process can move on smoothly on that day.

While this may only be one day, eventually, in the long run, you’ll begin to notice the operations speeding up, simply because of that no-distraction day.

5. Improve Customer Experience

Another fact of optimizing business operations has to do with customer experience. Often, this is the end part of the process cycle, but it makes a big difference as to profits. No matter how smooth and positive the first few stages of your business process are, if the end-stage, or customer experience, isn’t pleasing, then you’re still going to lose customers. Those who you thought would make a purchase won’t even bother doing so, simply because their customer experience wasn’t good.

So, in effect, it’s safe to consider all the efforts you’ve made during those first few steps as futile. It doesn’t make an impact in improving your business’s profit-earning potential, which should be the core of every business process.

By improving your customer experience, as a part of your business processes, you’ll be able to achieve the following:

  • Have a better investment target, for high-potential customers
  • Enjoy a more active sales process
  • Reduce the cost of customer acquisition
  • Grow and improve your small business

Take time to study your customers. Go through your analytics, or whatever data is now available to you. When you use these to your advantage, you can incorporate a more customer-centric approach to your business process, which in effect, optimizes your business processes in general.

6. Communicate All Changes To The Entire Team

No matter how workable, modern, or up-to-date the changes you’ll implement in your business processes are, these all cease to be effective if these changes aren’t communicated to the entire team.

Make sure everyone on your team is on the same page as you. This makes for more streamlined operations, such that every single member of your team now makes an effort to learn and implement the changes in the business processes that are in place.

When you take a look at the bigger picture, your business process will only improve, or be optimized, when you and your entire team take action. If there’s even a single member of the team who doesn’t cooperate or get the memo, then the bottlenecks may still continue to occur.

A good way to communicate all these changes to your entire team is to go back to the visuals you’ve created for mapping out your current process, your ideal process, and the changes you’re going to put in for every problematic step of the process to ensure better optimization. This guarantees that everyone understands the picture of why those changes are to be implemented.


In closing, it’s important now to understand why it’s utterly essential to go through each of the steps above. While the said steps seem to require a lot of work and effort, they’ll surely prove to be worth it in the end. You won’t have to do all those at once, anyway. Take it one step at a time, and, eventually, your business would begin to reap the benefits, such as the reduced risk of mistakes, consistency, and higher quality of products and services. Fortunately, technology is on your side, and this leaves no more reason why you shouldn’t aim for better business optimization.

Written by Robin Khokhar
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

Leave a Reply

Your email address will not be published. Required fields are marked *