To stay on top of the marketing game today, you need to be SEO savvy. In the digital age, search engine optimization is an integral part of what it takes to maintain a successful business and keep customers coming through the door.
In this post, we will cover why SEO is worth your time and valuable resources – because it’s not just about free traffic.
1. SEO is A Bottomless Well of Free Leads
One of the best reasons to invest in SEO is that it provides a bottomless well of free high-quality leads.
SEO gives you the opportunity to rank highly for keywords with high buyer intent and generate more organic traffic. When done right, you can create an evergreen stream of new leads without expensive promotion or traditional marketing.
The potential ROI of your SEO campaign is also significant, depending on what you’re selling and how much each conversion costs you. Search traffic is also free, so when compared with other paid advertising platforms, SEO is a cost-effective way to get new customers.
When people find content that they enjoy reading on your site, they will often return in the future for valuable information – and some of them will become your paying customers.
This is just one example of how search engine optimization can help bring in a steady stream of free leads for any business.
2. SEO Expands Your Customer Base
SEO can significantly expand your customer base because you are not limited to your local area – people all over the world who are looking for what you offer will find you in search engines.
SEO helps companies expand their customer base in multiple ways:
- Expanding the visibility of your company’s website to more people who are actively looking for what you offer
- Increasing the general awareness of your business and your products or services
- Increasing the pool of potential customers finding your site if you approach SEO in a strategic way
- Reaching key industry influencers.
SEO is a form of marketing that expands the customer base of a company because it makes more people aware of what you offer and helps reach key industry influencers.
3. SEO Brings Sustainable Long-Term Results
If you are a business owner who is looking for sustainable long-term results, SEO should be your go-to strategy.
SEO has been around since the early 2000s and continues to grow in popularity as search engines become more advanced with their algorithms each year. This means that not only will your investment today produce dividends tomorrow but also five years from now, ten years from now, and so on.
While other forms of marketing come in a flash – such as TV advertising or radio commercials that fizzle out in just a few days – SEO provides sustainable long-term results with very little maintenance costs.
Investing in your company’s ranking is one way to ensure that your company will keep generating leads and sales for years to come.
It’s important to remember that SEO takes time to get results. There are a number of variables that can affect the amount of time it takes, such as how competitive your industry is and whether or not you have useful content on your site.
It usually takes about 3 to 6 months to see results from SEO. This ballpark estimate can vary based on your industry, product, and competition.
4. SEO Helps to Accurately Identify Market Needs
42 percent of startups fail due to no market need. If you want to ensure your business will not be one of those failures, then SEO is a must-have.
SEO helps companies identify market needs by showing what consumers are looking for on the Web and which keywords they use most often. This information can help businesses make decisions about their products or services in order to attract more customers.
In the end, sales are the lifeblood of your business – without paying customers, your days are numbered.
Whether you are an online retailer or brick-and-mortar business, SEO is a great way to ensure that your marketing efforts will result in revenue for your company – as the keywords your users enter into search engines reflect market demands.
There are a number of tools that can help with keyword research to find the product-market fit; some of the most popular ones include:
- Google Adwords Keyword Tool
- Wordstream’s Free Keyword Tool
- Long Tail Pro
With these tools, you can learn about the keywords that people are using in your niche and find out which ones they use most often. This information can be used to guide decisions on topics, content development, or business offerings.
5. SEO Helps You Better Understand Your Customers
In today’s world, a data-driven approach is necessary for success.
With SEO, you can better understand your customers by tracking what keywords they use when searching online and the websites they visit before coming to yours.
You’ll be able to see which content is performing well on the search engines so that you can replicate it in order to find more leads or sales from a given keyword.
This information can help you decide which content should be the focus of your marketing efforts so that consumers will stay on your site and engage with your brand.
Additionally, SEO gives you a glimpse into how your customers interact with your website.
You’ll be able to see when they visit, how long they stay on your site, which pages they view, and the content that interests them. This information can provide you with valuable insights about what is working well for your business in terms of marketing strategy.
Competition is fierce these days- this makes SEO a necessity if you want to stay ahead of the curve.
6. SEO Helps Identify Hidden CRO Issues
SEO is now an integral part of CRO because it allows you to identify potential conversion rate optimization issues on your site.
With the help of web analytics tools, you can get accurate data to uncover things causing your potential customers to hit the exit button just a few clicks away from making a purchase.
For example, you may think your site is loading quickly. But in reality, it’s taking someone on a mobile device over five seconds to load – which isn’t quick enough when they’re browsing from their phone.
Here are just some of the issues that can negatively impact your conversion rates:
- Lack of content relevant to the visitor’s needs
- Broken links
- Duplicate content on the site
- Slow-loading pages or images that take too long to load
- Unclear navigation options and/or broken search functionality
- Outdated design, with a lack of visual appeal
- Lack of customer reviews or testimonials from previous customers
- Site takes too long to load
- Poor site usability
- The website is not mobile-friendly
- Too many pop-ups or data requests
The list could go on and on, but the point is that these are all issues you can quickly identify when you’re looking at CRO through the lens of SEO to analyze your site’s performance.
Over to You
As you can see, SEO can be a safety net for your business. There are many ways that it can help you avoid failure and increase your chances of success. If you’re not using SEO in your marketing strategy yet, then you should consider it.
If you’re not sure how to get started with SEO, there are many online resources where you can find help. Some of these include Moz, Digital Marketing Institute, and Google Analytics Academy.