When you have a business of any kind, the returns of any of your investments is very important. This will help gauge your profit as well if you are making enough to actually sustain your venture further. Traditional ways of advertising your business then make use of investing in TV, radio, newspaper, and magazine ads. These types of advertisements incur costs but also helps reap great returns that won’t disappoint you.
However, as business trends continue to evolve, the ways of doing business have changed as well. As more and more businesses are now investing in online platforms, the race to keep your website on top is becoming more competitive. Yes, you do have a say on how your website can rank well on search engines such as Google. The higher you rank, the easier it is for potential customers to find you. This is where search engine optimization (SEO) plays a vital role.
Because getting connected to customers can be quite tough, a reliable and experienced Honolulu SEO company can help pave the way into bridging that gap between what your business has to offer and your potential customers. If you are new to the dynamic world of SEO, here’s a brief background on it to help you get acquainted with this wonderful tool for your business.
A Brief Background On SEO
SEO, in a nutshell, is the process of increasing the quality of your website traffic so it’ll be more visible on search engines. Some people like to think of this as improving your organic traffic, or the traffic that comes from search engine results. So why should you even care about SEO? Has it proven useful to many, and is it indispensable for all online businesses?
Simply look outside and observe what people have on their hands. They have their phones. With the advent of social media and fast internet connectivity, people are constantly online. Among the things that they do is to search for information and products to buy. Different people search for different things online, and if your business isn’t online, you’re missing out on a large pool of potential customers. According to SMA Marketing, 75% of people who search on search engines never make it past the first page. Additionally, 61% of internet users typically do research on a product first before deciding on a purchase.
This is what makes SEO vital. How your website ranks make all the difference. If you’re looking more into SEO and how it can help you grow your business further, then it’s best to get in touch with a company that already knows the technicalities involved and how they can best cater to your needs. Visit Website of a reputable SEO company to more know about how they can help you.
Best SEO Tips in 2020
Before venturing further into the world of SEO, you have to know that these trends are always changing. What is effective now might not work in the next two years. It’s dynamic, and the best way to keep up with the changes is to always stay informed.
1. Search engines evaluate sites now based on EAT
There was a time when domain authority largely affects your website’s ranking. Now, search engines evaluate your site not just on domain authority but also on its expertise, authoritativeness, and trustworthiness. This is commonly abbreviated as EAT. These factors have an effect on your ranking beforehand but never has it taken more importance than this year.
According to Grace Kindred, a notable technical SEO analyst, trustworthiness is going to be a crucial consideration for many publishers in 2020. Search engines like Google want reliable sources that offer credible information, which is why being an expert on a topic is important. For example, in an article by Google, it’s highly recommended that articles providing medical advice should be written by those who have accreditation in that particular field.
Ranking in 2020 means investing in people who can write expertly on a particular topic and will provide the correct information and facts. This is especially critical if you’re in the health niche.
2. Invest in mobile SEO
With the majority of humanity holding a phone nowadays, it’s a good idea to invest in making your site mobile-friendly. Not having a mobile-friendly website will considerably damage your rankings. This September 2020, Google will be making a switch to mobile-first indexing. This means that Google search will be first ranking your website according to how mobile-friendly it is.
3. Use images and videos on your website
Young people are into visuals more than ever before. They want images to go along with the content they’re consuming. Guide images are indeed very helpful for websites that offer shopping, directions, recipes, business reviews, and others. Placing the right descriptions on your images can also help with your rankings.
Aside from photos, people are becoming more into videos as well. Making it a part of your business strategy is a must. Google even has video featured snippets on their search results. When making videos, it’s important to take note of the following:
- Organize your videos in clear parts, especially if it’s an instructional video.
- Use titles, descriptions, and tags on your videos so that search engines can easily distinguish them.
- If possible, upload transcripts.
- Invest in YouTube. YouTube is actually ranked number 2 among all the search engines. It has a growing database of users that continually invest their time searching for accessible videos to grow their knowledge. Investing content in that specific platform will surely help your SEO rankings.
- Investing in YouTube means embedding it on your page as well. This makes people stay a little longer on that specific page, which is a plus for rankings.
4. Prioritize Social Media
Of all the tips that you might forget, you should never neglect to place an extra priority on social media. Social signals like likes, shares, and social media visibility are very attractive to the crawlers that search the web, providing ranking scores to your content. SEO and social media go hand in hand in making your content accessible to people.
Did you know that the more people interact with your content in social media the higher your page will rank in search engines? Therefore, one helpful tip is to build content that will specifically answer the concerns of your target users. This will entail research on what they’re searching for, what particular questions they’re typing on search engines, and knowing how your business can help answer their needs.
Quality content pieces shared on social media will also attract backlinks to your website which will boost its authority and trustworthiness, helping it rank higher on search engines.
5. Link Building is still important
You still need link building in order to optimize the SEO of your websites. In this specific area, you have to take note that to build good backlinks, you’ll need content that people would want to link back to. Search engines like Google have said that links still have a critical role in their algorithm, determining how websites rank.
Think of backlinks as a vote of confidence between websites. When they backlink to your website, they’re telling their users that your website is a reliable site to find information. It’s important to build links on quality content as Google is becoming cleverer in filtering out bad links or those of low quality. When it detects that you’re linking to this kind of website, it downgrades your rankings and you might even get penalized.
SEO is always ever-changing and ever-evolving, therefore you have to regularly follow the yearly trends and changes that might happen. SEO is a vital part of website optimization as this will help your website rank in search engines, which will then significantly influence your profit when online traffic improves on your website. It’s wise for you to actively learn more about it and invest in it.
If you’re not that familiar or comfortable in SEO, or if you just don’t have the time to learn it on your own, you can always invest in a digital team that can make it happen for you. As the world continually shifts upgrades online where everything is connected and information is easily accessible and downloadable, SEO is really a must for your business. Many experts recommend following up-to-date and reliable tips in 2020 that can make all the difference in your SEO campaigns.
First, realize that search engines nowadays are evaluating sites based on their EAT. If you’re not an authority in your niche, you can improve on this by hiring experts on the topics that you write about. Second, you need to invest in mobile SEO as more and more are using their mobile nowadays. Third, include high-quality and relevant images and videos in your content. Fourth, prioritize social media as simple shares and likes considerably help build the trustworthiness of your website. Lastly, link building is still important and will greatly help your rankings. This trusted method is still relevant today and will most likely stay that way even in the future.