Search engine optimization is a process. It takes time to come up with customized strategies that we can implement on our blogs. You have to look into off page SEO and on page SEO. On page SEO mostly deals with the content that is on the website. This means that you are working on the research elements of your content. The more time you put into creating a piece of work, the more there are chances of your content being of finer quality. That is different for every website. How you research your content for a health website will be different from how you research content for a website that is a hub for philosophers. Images are an element of on-page SEO. The kind of images that you choose to add depends on your website. In a website that shares the latest economics related content, you can create infographics that will help you gain links to your website. However, you might not be able to do the same for a different website. In off page SEO, you are primarily dealing with link building and social media marketing.
Depending on the type of website you own and what you wish to achieve by creating a social media presence, you will need to work with content creators to come up with how you want to go about it. Likewise, link building depends on your niche in the sense that a website about astrology might not want to collaborate with a website about pregnancy.
SEO Tools Must Fulfill the Standards
On the other hand, there are some SEO standards that all websites need to meet. There are some strategies tools that can help every website that wishes to rank better on search engines you can use. Without further due, let us jump right into those tools.
Plagiarism Identification Tools
Plagiarism is a practice that has been around for some time now. It is there in academia and many other fields. However, in SEO, plagiarism is when websites copy content off other websites. This means that they are copying someone’s content and faking as if it was their own. They could be using someone’s ideas and not giving them credits for it. That is a highly unethical practice in SEO. There are reasons for why people try to do it but if you are a website owner who wants to be on the web in the long term and wishes to maintain a brand image of your own, plagiarism is a huge no for you. The farther away you go from plagiarism, the better it is for you. Plagiarism Comparison is important to ensure the quality of content. So, you have to must perform a comparison of your writing work.
It could be that you have a team of content writers on board or you are outsourcing the task of content creation to an agency. Either way, you want to make sure that your content is absolutely plagiarism free. And one thing to note is that plagiarism is not always done intentionally. What this means is that some days you would be reading a blog post and trying to write a similar one but not plagiarize but you somehow unintentionally end up recreating similar content. In this case, as well you want to make sure that your content is plagiarism free. Some common consequences of plagiarism are low SEO rankings and being reported legally for copying someone’s content. Of course, your website will disappear from the web in such a situation and you can be taken to the court for that.
In order to make sure that your content is plagiarism free regardless of who is creating it, you can use online plagiarism checker tools. It is a tool that is available on the web for free from multiple sources. What you are required to do is to first copy and paste the content there and wait for it to browse the web for you and see if there is anything that shares the content with you. You will be good to go after that.
You are continuously told to make sure that your content has quality in SEO. However, what is quality really? Of course, there is the element of how well researched your ideas are. This means that the more valuable information you provide to your readers, the more they are likely to enjoy reading it. This means that there is a better chance of that content being shared by people. People will start a conversation over it. You can get help from pre-post SEO site to ensure the quality of your content.
On the other hand, there are linguistic elements of content quality. Your presentation of content comes under it as well as shall discuss in the next sections. However, we are simply focusing on grammar right now. Majority of the content that is searched on Google is in the English language. English is a language that is spoken and used globally. Under such circumstances, you want to make sure that when you are writing in a language so widely spoken, it is conveyed properly. While the content speaks for how well the ideas are researched, your grammar shows a different sort of credibility. First of all, it speaks for the literacy of the writer. If the writer can’t formulate a piece of content with perfect grammar, what are the chances that the same writer has done in-depth research into the rest of the content? Secondly, it does not send overall good impressions of the writer. Thirdly, you are also working on a website. It speaks for the worth of the website. A website that could not put enough resources to find a proofreader or do the least bit of using a grammar checker is not credible enough simply.
This is where a grammar checker tools come in. It is available for free online. You can choose to one that you can install in your computer and check any grammatical errors as you type or you can use one that will allow you to check your grammar after you are done typing. Either way, the grammar checker tools will indicate your mistakes and in most cases, they will also recommend the different ways you can replace the incorrect phrases.
Like mentioned in the previous section, your content quality is more than the time and effort you put into researching the information that you provide in the content. How you are able to present that content equally comes into account. Readability is one metric that takes into account all presentation and linguistic factors of your content to tell you how ‘readable’ your content is for the readers. There are few things that matter to readability checker and there is one thing that even readability checkers can’t detect. Let us begin with the later. Imagine you are writing a blog post on a medical blog. Here, the majority of the audience that comes in is students of medicine who want to learn about technical health stuff. Now there is a blog post dedicated to a heart attack. Given the audience that you have, you will make use of terms that are technical and understandable by the audience. When trying to explain the same thing on a health blog where the majority of the readers are people with no background in medicine and those who want to learn more on the topic, you can’t use the same language. You will have to bring it down to their level for them to appreciate your content. If the content is not readable by the target audience, there is no point in creating it.
Likewise, structure matters. It is suggested that the majority of the sentences in your blog should be in active voice instead of passive voice. That is just how it is. Today, precision in content is extremely important. People want to read blogs that keep it short and quick. When your content is verbose, it only goes on to confuse the reader. There is a ton of content on the internet. According to one research, a reader typically readers one-fourth of the content on an average web page. In this fast-paced world of technology and social media, the fewer words you go for, the better it will turn out for you. Moving on, you have to make sure that your content is structured in a way that you have multiple paragraphs in the blog. Try to keep the length of each paragraph more or less the same. Make use of subheadings.
To find out the readability score for your blogs, you can use an online readability checker. They are available for free on the internet. Copy and paste your content there so that the checker can do its job. If you are using Word Press to write content, it has a pre-installed readability checker for your ease. Many readability checkers will tell you how you can improve your content.
Keyword density checker
When people make a Google search, they use certain words to convey to Google what they are looking for. A search term that says grumpy cat will show different results than a search term that says cute cat. Under the grumpy cat search, there could be a blog post titled Do You Have A Grumpy Cat? Here Is What To Do. Under the cute cat search, there could be a blog post titled 7 Cute Cat Moments That You Will Love. Search engines determine the relevancy of a piece of content by judging if the search term is being used in the title and contents of the blog. If so, the blog is shown. These terms are called keywords. Today, it is an SEO tactic to deliberately incorporate the terms that people are already searching on Google to make sure that your content is shown. Likewise, the same terms are used in the blog to make sure that the content is shown.
Keywords are measured in terms of keyword density. This means the percentage times a keyword repeats in a blog post in comparison to the total number of words in that blog shows the keyword density in that blog. You can have multiple keywords in your blog at once. SEO experts claim that a keyword density between 2 to 3 percent is optimum. Since it is a deliberate practice to use keywords, a high keyword density just goes on to show that the content has a chance of being spam. When the keyword density is very low, the content does not seem relevant. This is why you have to make sure that your keyword density is optimum for every blog post.
In order to use a keyword density checker, you will be required to copy and paste the content on the keyword density checker. Like all the tools in this post, keyword density checker is available for free on the web. The tool will do its job and give you a keyword density percentage. Or simply you can use a WordPress plugin named Yoast SEO if you are a WordPress user.
Page authority checker
If you are new to SEO, this may be a little advanced for you. Search engine optimization is a huge process. It takes into account a number of factors. In total, there are more than 200 different factors. It is difficult to keep a track of all SEO factors. For people who want to constantly keep a track of how well their website in general (known as domain authority) or individual pages are doing, they can make use of this metric. Taking into account all the factors that matter in SEO, a score is given to your web page. On a scale of 1 to 100, you stand at one point. Remember that this is a logarithmic scale which means that a score of 10 points is easy to improve if you are at 30 scores than when you are at 85. Likewise, there is no absolute value for a good page authority. You will need to learn about the average or good authority score for individual pages in the niche you are working in.
This score basically gives you predictability of how well your page will rank on search engines. You can use an online page authority checker like Moz to find out your page authority. However, there is not a single thing you can do to improve your page authority. It takes into account more or less all SEO factors. You are dealing with both on page SEO and off page SEO. Work on the content quality, keyword density and URL structure of your page. You will need to do some social media marketing and add images in your posts. Plagiarism is again a big no.