SEO as a whole has drastically changed in the past couple of years. The usage of many new front-end development techniques and coding implementations have moved the whole industry towards a far more technical approach, rather than a content-based one. The evolution of SEO as a whole will be heavily targeting front-end development in the nearest future, therefore let’s try and answer the nowadays popular question: “should you learn code for SEO?”
How Development Is impacting SEO in 2019?
Schema And Rich Results
Another instance of coding examples would be related to the usage of Schema markups for the creation of rich results on SERP. Schema has become quite a big and recurring part in almost every SEO planning strategy of 2019. Being made in JSON-LD, mostly, it’s very important to understand and learn how the language operates and how to properly write the markup itself, instead of simply copying and pasting it from another site. Luckily, Google offers a very powerful IDE (Internal Development Environment) called “Structured Data Testing Tool”, which lets you check your markup before actually putting it on the site you’re working on. The schema could also be used via Microdata, which is simply an HTML-based language that is connected to specific bits of the page’s content.
Sitemaps and Backend Basics
Although extremely more complex than normal front end development, backend development-related bits are extremely impactful on SEO. Things like sitemaps and being able to monitor your site’s performance properly via Analytics are vital for the success of your SEO strategy. Your site’s hosting and its DNS lookups are also two very important parts for the success of a well-optimized site and they have been looked after a lot in the past couple of years, within the whole SEO industry. There have also been a lot of new tools launched on this very matter, with dozens of “simplified” plans for the non-coding savvy people. With this being said, there are no excuses for you not to look into this very matter.
“Exploiting” The Algorithm
Many are the ones who keep on relying on the old mantra “content is king” but, in reality, the content has never been less relevant when it comes to SEO. In fact, once keywords to text are optimized and once everything has been done properly, the content will merely become a “container” to be crawled by the algorithm. At this stage of development in SEO, in fact, what really matters is related to understanding how the algorithm operates, what are the decisive parts and, most importantly, how your site could be set up to be better perceived. It’s no secret that technical SEO has become one of the most looked after branches in this digital marketing field and, given its relatively quick results, we can expect it to grow even more.
Is SEO Becoming A “Developer” Job?
It is indeed. The entire “content marketing” part has definitely reached its lowest point in history (RIP). In today’s era, every small piece of content is working closely with different parts of the site, ranging from UX to native applications. Product descriptions which were long and made with the sole purpose of stuffing keywords for better rankings are no more in 2019 and, in general, everything relies on finding quick fixes which are easily and rapidly guaranteeing results in optimization for those pages which are either unreachable from crawlers or just badly performing in terms of speed. Being able to identify which bits are badly performing from a coding perspective is mandatory in 2019 and will definitely become even more important during the following years.
Target What’s Needed
Where To Find Guides/Information?
When approaching technical SEO as a whole, it may look like a wild beast, which ranges from pure coding and front end/backend development to a digital marketing (because the need for keyword optimization is still there). To overcome these initial doubts and fears, as said above, targeted knowledge (on how to operate specific bits of the languages mentioned in the first paragraph) is essential for quick applications of your technical SEO strategy. Places like GitHub and Reddit are an endless source of knowledge for front end development, coding and more. By simply searching for “SEO” on GitHub, you will be able to find things ranging from server-side rendering procedures to Python-coded keyword tracking tools.
In 2019, given how the SEO industry is quickly moving towards technical implementations of code, it’s important to stay up to date with future updates and experimental implementations, given how quickly the algorithm changes. With daily soft updates, in fact, every small experiment done directly on the coding side of your client’s site will become extremely important, in case the algorithm will pick it. In general, to answer the initial question: yes. Learn front end code and backend architectural problems, because it is a massive priority in today’s SEO industry.