Social media marketing has become one of the greatest means of promoting a product or service. It has been constantly revolutionized throughout the last decade. So, it is essential to anticipate future trends in this field if you want to adopt the right approach for your social marketing.
In this article, we are going to summarize some trends that will highly likely become or remain sought after in 2021 and the next year.
People usually pay more attention to visual content compared to texts. Nowadays, multi-media posts are wildly spreading all over the internet, especially via social media platforms. Since Internet connections are becoming faster by the day, the usage of high-quality visual content has become very easy.
Of course, this trend seems to contribute to higher quality and heavier files being uploaded by people and businesses. So, videos will become more and more sought after in the future. Although they are already popular amongst people, images are still strong rivals.
The same interpretation which was presented for uploaded videos can be applied to live ones. As smartphones are becoming more and more advanced, live videos are becoming more popular. Smartphone-quality lives will definitely increase your brand equity and make your brand’s name more accessible. Instagram Live, for example, is a feature on Instagram that enables users to stream video in real-time.
So, every marketer must think of a comprehensive strategy to create and share either live or uploaded videos. As a recommendation, you should especially count on live videos because of the friendly relationship they will make between you and your followers.
Social media automation is another trend that has been sought-after for more than a decade. Automation is the process of content curation, scheduling, and posting on social media using automated tools.
You might think about the reason we need to use these tools.
The answer is that these tools help you have a consistent social media presence in order to make your audience remember you.
Bear in mind that if you post lots of posts without timely planning, your niche audience will be bothered and highly likely to unfollow you. On the contrary, if you don’t post regularly, they might forget you and this will dent your reputation.
Social media automation tools give you the ability to keep a consistent appearance and post at the best time. This way, you will get the maximum visibility possible and your engagement rates will increase.
Here are some of the best social media automation tools:
- Sprout Social
Different social media platforms have provided many businesses, especially small ones, with the chance to run an online store.
If you have a business that has been impacted by the COVID-19 pandemic, it’s your best opportunity to get back to normal life. You can easily establish an online store on platforms like Instagram and start selling your products.
Instagram shopping feature lets you showcase your products and sell them directly within the platform. In fact, your customers don’t need to leave the platform, making the process of selling really straightforward.
Creating a business account on Instagram and then running an online store is so easy that many small businesses are trying it. Many of them even try to acquire existing accounts with huge followers to save their time.
The Age of Influencers
People usually pay attention to what important people say or suggest. The thing is that important people who can influence the public mind are no longer just celebrities or official personalities.
Social media influencers are playing a crucial part in what common users think and choose. So, using the power of influencers on social media in order to boost sales has become common among businesses. Influencer marketing on different social media platforms has been certainly a dominant trend in recent years.
Along with the famous, influential people like celebrities who are really active on social media, there are other types of influencers. Micro-influencers with 10,000 to 50,000 followers and even nano-influencers with more than 1000 followers are becoming a real trend in 2021. According to Social Tradia, many of these influencers sell their Instagram accounts.
Due to the limited marketing budget, many businesses, especially start-ups, prefer to build a partnership with these kinds of influencers. So, you should definitely consider it in your plan to find influencers in your niche and work with them.
It seems that the age of beyond-the-scenes, sticky, official, unfriendly commercials/advertisements has reached its end. 2021 will definitely be the year of intimacy in marketing in a storytelling approach.
In other words, you should not appear like a marketer who wants to sell a product to people. Instead, you have to tell your brand’s story like a friend and make people interact with your stories.
You need to share your moment, stories, images, videos, etc., that might be interesting to people and, in particular, to your target audience. You should amplify their needs in your evergreen content so that they engage with your posts.
Do not quit your posts without enough promotion. You should broadcast your stories via any important social networking services which can affect your potential customers.
Some of the most probable trends of social media in 2021 were discussed. However, countless aspects of social media can be added to this article. Trendy social media apps/sites are now Facebook, Instagram, Twitter, YouTube, Pinterest, etc., and some others can be added to this list in the next year. LinkedIn, for example, is a powerful social network and an employment-oriented service that can be a real trend amongst both employers and employees. Chatbots are also can be another important trend in the next year. In sum, you should be aware of these possible trends and any other sought-after matter related to your business to be able to perform efficiently.