More and more business owners realize the importance of search engine optimization (SEO) in attaining a successful web presence. While most online users avoid paid ads, blog articles are most sought because of the information or education they provide. Daily searches bring more people to the top-ranking websites, thus getting the majority of clicks. In return, high-ranking websites get more traffic, leads, and sales.
Below are the seven tips for SEO you shouldn’t ignore as this will help you attain your business goals.
1. Build Quality Links
As contrary to what most people know, backlinks don’t always equate to better SEO. Reject bad practices when it comes to link-building or the spammy site linking that can negatively impact ranking. Google monitors where backlinks come from and raise red flags. As a part of your SEO task, focus on building quality links and unique content.
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2. Create Skyscraper Content
Boosting your local SEO presence is attainable by creating content using the skyscraper technique. Skyscraper content is high-performing content posted by major players or competitors. They used this type of content to boost their ranking by creating better content to outshine their competition. While skyscraper content may take tedious work, it’s all worth it.
Here’s how to get started with creating skyscraper content:
- Find your competitors on Google.
- Next, run a Google keyword search related to your niche.
- Enter the URL of your competitors in Google or any search engine.
- Once you’re in your competitors’ website, look for the search bar and type in the keywords you want to use for your website. This is one way to find your competitor’s popular content through organic research. You’ll be able to view the top content of your competitors and the keywords they used to boost their ranking.
- Now you can create a better version of the content by adding more details, getting insights from experts or influencers, and making the content more digestible.
3. Take Advantage of Rich Snippet
Rich snippets are structured data that give users easy-to-understand and visually appealing information. Also, rich snippets provide a flawless and seamless mobile search experience. In fact, it’s Google’s way to take advantage of peak mobile usages. Of course, Schema markups are also important in search ranking today and more so in the future.
Schema markups are effective and inexpensive, giving you an edge and help boost organic rankings. Rich snippets boost click-through rate (CTR), so creating content that matches these rich cards is crucial to your SEO.
4. Optimize Your Pages
The bounce rate is an essential factor that Google uses to gauge a post’s quality, which measures how quickly users are leaving a website after clicking in search results. If a page has a low bounce rate, it means that most online users find the content relevant. So, search engines, like Google, reward the web page by ranking it higher in search results. On the other hand, poor content results in a higher bounce rate.
That’s why optimizing your landing pages is crucial. Know your target audience and create informative, engaging, and unique content every time. Set clear goals and regularly update your pages.
5. Use the Power of Infographics
Infographics are more visually appealing than text-based content. Take advantage of visual marketing by creating infographics.
Build good SEO by linking your content to other infographics using the skyscraper technique or reaching people.
6. More Videos to Pop Up on Top Search Results
SEO and video marketing can help ramp up your search engine ranking. Most online users watch videos than reading lengthy texts since videos are more immersive and visually appealing.
Google shows featured videos, so you might want to incorporate videos into your SEO and content marketing strategies.
7. Create Unique Keywords or Phrases
If you want to get solo traction for a specific keyword, the best thing to do is to create your own set of keywords or phrases. It takes creativity and futuristic thinking to do it since you’ll need to think of unique systems, products, and concepts that you can link.
For instance, you can create a name for an observed occurrence in your industry or name a system that you know really well. You can name anything from furniture design, home décor arrangement, or anything you can think of. In that way, you’ll be the first on the rank and gain the rewarding benefits of creating your own keywords.
SEO always involves challenging tasks. From keyword research, link building, to creating quality content, you have to take a lot of important things into consideration.
But, as you go through your SEO journey, you learn many things, not just about SEO but digital marketing as a whole. SEO comes hand in hand with various digital marketing strategies, like social media optimization and content marketing. So, never ignore the power of SEO and what it can do to your business.