You’ve invested days and weeks of work into website creation, but you still don’t see the avalanche of visitors? If this sounds familiar, you’ve come to the right blog because we want to discuss the best tips to grow your traffic for free without paying Google.
According to the report, Google receives over 63 thousand searches per second. It’s a huge volume of inquiries, so it takes a content creation wizard to get the foot in the door organically. But even if you are able to produce amazing and perfectly optimized content, keep in mind that Google changes its search engine algorithm roughly 500 to 600 times per year.
In such circumstances, many webmasters choose to pay for traffic using Google Ads. However, what happens if you don’t have the funds needed for paid advertising? Is there a way to boost the number of website visitors on a shoestring budget?
The answer is simple: Yes, there is a way to do it. As a matter of fact, there are many different solutions and we will present you with the 12 most productive tactics. Let’s take a look!
Create Quality Content
The fact that it’s difficult doesn’t mean you should not try to attract website visitors organically. Users are eager to consume top-notch content, which is why you must consistently publish great articles and other types of outstanding posts.
While this path is the longest, it also delivers the best results in the long run. Besides that, there are so many tools you can use to speed up and improve the implementation of your content strategy. Some of the fruitful platforms are Essay Supply reviews, Grammarly, My Assignment Help, Hemingway, Xpert essay writers, custom essay writing, and best essay writing services.
Social media attract more than two billion users on a daily basis, which is more than a quarter of the global population. Therefore, not exploiting the likes of Facebook or Instagram would be a terrible mistake.
We don’t support creating accounts on all platforms as it takes too much time, but it’s mandatory to activate on up to three or four networks where your audience usually hangs out. It mostly depends on the nature of your business, so it’s up to you to identify the most relevant solutions.
For instance, Instagram is excellent for product-focused companies, so you should definitely give it a try if you sell physical products. On the other hand, LinkedIn is suitable for B2B organizations, while other networks also have their own peculiarities.
Social Share Buttons
Speaking of social platforms, you must combine content creation with social media marketing. You can do it by installing Social Pug, a plugin that adds sharing buttons next to your posts, so the audience can easily share your posts and spread the word about your content.
Your website may not be so popular at the moment, but you can use the influence of another blog to promote your own content. Guest blogging is a common traffic generation mechanism that grants you exposure to new audiences.
The process is simple: you write a guest post for another website and add a hyperlink to your own site where appropriate. Of course, the goal is to impress the audience with quality content and inspire them to search for more of your articles.
Comment on Articles
Commenting on other people’s articles is another very fruitful traffic generation tactic. As always, you have to be delicate and non-intrusive, writing comments that really contribute to the discussion. You need to prove professional expertise and grab the attention of other readers.
If you notice a really good opportunity, you can add a link to your webpage that explains the topic even more comprehensively. And here’s the extra tip: don’t forget to use your real name and title so that other users can find you quickly.
Our fellow, the nerdy writer, often says that email marketing is the most productive way to grow traffic because it allows webmasters to promote content proactively. Instead of waiting for users to find your content online, you can keep subscribers informed about new posts.
But in order to make this channel productive, you need to build a wide base of subscribers. Make sure to create enough lead magnets and collect emails from day one – it’s the only way to maximize the potential of email marketing.
Google My Business
It’s reasonable to assume that you are not running a global corporation, so it’s necessary to highlight the importance of local SEO. Companies with physical stores and branches must utilize Google My Business to increase their discoverability in “near me” searches. It’s an incredibly useful tactic because Google My Business will display your website among similar companies operating in a given location.
Answer Questions on Q/A Websites
Q/A websites such as Quora have become extremely popular in the last few years. This is your chance to popularize the website by providing top-notch answers to the questions concerning your niche. That way, you can be recognized as the key opinion leader (KOL) in your industry and many users will go to your site to look for other articles you’ve created.
Conduct Interviews with KOLs
Another way to grab the attention of the target audience is to conduct interviews with KOLs. People love to hear what niche experts have to say about trendy topics, which gives you a great opportunity to shed a light on your site. Popular industry figures attract tons of fans, so you can publish exclusive interviews, sit back, and watch the traffic booming. However, keep in mind that you need to develop a good website because KOLs take care of their online reputation.
Humans are visual beings who process videos and images much faster than plain text. You can take advantage of this fact by creating beautiful infographics. The process requires some technical skills, but you can always hire a writer online to create a copy and use tools like Canva to design eye-pleasing infographics. Generally speaking, infographics can increase web traffic by 12%, but the percentage often goes even higher in the case of newly established websites.
Take Part in Forum Discussions
The Internet is flooded with all sorts of communication channels. This is, of course, perfect for content creators who are not willing to pay Google for website promotion. Online forums such as Craigslist’s Forums or Ars Technica gather millions of users who love to read quality comments and instructions. Becoming a renowned forum contributor, you can expect to raise the popularity of your website and gradually drive additional traffic.
Reddit is all about community building, forcing users to become active participants in online conversations. While it does take a lot of time and effort, Reddit can turn into a valuable source of website traffic because its users are highly engaged and ready to take action online. You have to follow the general network rules linking-wise, but the rules are not too strict and you can definitely include URLs to your website every now and then.
Only the best websites and industry leaders can rank highly in Google searches, but they all use a powerful combination of content and paid to advertise. If you cannot afford to spend money on Google Ads, make sure to test these 12 tips – it will help your website grow steadily without ever spending a dime on content promotion.