Wondering what exactly is an SEO consultant?
You know the interest in improving the natural referencing of the site of your company. But you do not know how to optimize this visibility if you do not have an SEO expert on your staff.
The SEO of a website takes some complexities, especially if you are not accustomed to digital marketing. If you are looking for this service on the internet, you will discover SEO agencies and consultants.
They explain their services on their website, but it is not always easy to understand what they are doing. Especially when they speak in a technical jargon not necessarily easy to understand.
What is an SEO Consultant?
We will then see what brings you an SEO provider and how to choose the partner that best meets your specific needs.
SEO, abbreviated as Search Engine Optimization, is frequently used in our daily activities. It’s a synonym for natural referencing.
Definition: An SEO consultant offers SEO services to help companies improve their visibility on search engines. SEO is the process of optimizing a site (coding, content) and its popularity.
The goal is to make it more attractive to Google. At best a site is optimized, the more it will be likely to appear in the first results.
One benefit of working with an SEO consultant is that he or she has experience in various areas of business. An SEO expert knows what to put in place to get you more relevant traffic from Google and other search engines.
An SEO agency is composed of experts in different fields. The services offered range from SEO audit to the implementation of a content strategy through the technical optimization of your texts.
The best SEO consultants will treat your website as if it were theirs. This means that they will make their decisions to optimize your SEO and maximize returns (ROI) of your site. They will always have your big goals in mind.
What benefits do you expect from your SEO Person/Consultant?
An SEO expert will bring you many benefits, here are 3 main ones:
- Improve your Google positioning.
- Attract more targeted traffic to your site.
- Provide measurable results.
Improve your Google positioning
An SEO consultant masters the latest tools and strategies to make your site more attractive to Google. It will help you find the right keywords to attract your ideal client. It will ensure that the architecture of your site is optimized to facilitate the journey of the engines.
By knowing the changes, you can make to your site, supports you to improve your positioning on search results. For your main keywords, the better your content will be positioned, the more relevant leads you will get.
Attract more qualified traffic to your site
An SEO consultant also helps you to increase the quality of your traffic. The number of visitors who come to your site does not really matter. It’s the visitors who are looking for your products and services to attract.
If you attract more qualified visitors to your site, you will greatly increase your chances of turning them into customers. Indeed, your visitors are more interested in your offer, they will realize faster action you want (purchase, quote request, registration …).
Provide measurable results
This is a great advantage of SEO; it provides you with measurable results. Unlike traditional marketing, the results of your SEO can be tracked. Why not regularly request a report of the evolution of your visibility? You will see more clearly the benefits of an SEO campaign.
If your consultant does not give them to you, do not hesitate to ask for details on the results of your campaign. This is the best way to control your return on investment.
Using analysis tools gives you information such as the volume of your traffic, the sources of your traffic, your positioning on your main keywords, the actions of your visitors…
Main SEO Services?
Now that you know better what an SEO consultant is and what it brings you, let’s see what he does. It provides you with some or all of the following services.
Analysis of your activity and website
They always start by evaluating your website and the status of its SEO on Google. It is therefore important to evaluate the architecture of your site, its content, the way it is coded… This is the best way to determine what are your strengths and weaknesses before adopting your new SEO strategy.
Next, to analyze your site, the consultant analyses your market. It gets to know your preferred target and your main strategic goals. By knowing your business and its audience, your SEO consultant makes the best tactical decisions to improve your SEO.
Once the previous stage realizes, the consultant implements, with you, a referencing plan in the short, medium, and long term. Developing an SEO strategy and goals depends on your type of business and the goals you want to accomplish through your website.
Based on these, we plan your SEO as a mind map (mind map). During your analysis, keywords were identified. They will compose your mind map. These keywords are the most sought-after by your target customers. Some expressions will have for simple goal to push your visibility on the key expressions strategic for your company. It is on these last words that you get the best visibility.
Optimizing your SEO
Your strategy and plan are in place? Let’s start now the concrete optimization of your site. It’s through on-page optimization that this step begins. This includes code clean-up, mobile-friendly compliance, and ease of navigation.
In general, the keywords indicated in your mind map are working on new pages. But it is also possible to optimize them on your already existing pages and articles.
This step also includes optimizing your visibility by creating links that lead your site. This is called in jargon: off-site optimization.
You do not have full control over this item. The web does not belong to us and therefore, we can only have links from authoritative websites. But, your SEO gives you different suggestions to improve your do follow and no follow backlinks. It can even establish an action plan as well as take care of strengthening you are not linking.
Continuous follow-up by a reference
Optimizing your SEO is an ongoing process. Google’s algorithm evolves every day to better meet the expectations of the user. With Google updates, your company needs to re-evaluate its SEO strategy. It is then necessary to make small or big changes on your site. The goal is to maintain your visibility and even improve it. An SEO can accompany you in the long term to ensure you maintain and enhance your visibility.
These services cover different elements such as:
- Search for new keywords
- Setting up new content
- Netlinking Campaigns
- Re-optimization of existing pages
- Writing blog articles
- Regular submission of your SEO reports …
The best SEOs monitor Google’s evolution and the latest SEO techniques. This allows you to adapt your strategy and increase your visibility over the long term.
Be careful on these points to choose your SEO consultant. Every SEO consultant has his expertise. If you want to work with one, here are 3 points to consider.
Tailored Services: It’s important to ensure that your consultant will think your strategy in a unique way.
There is no question of working in a standard way. Your SEO strategy needs to be integrated into your marketing and business strategy, which are unique.
Make sure that he or she has the necessary marketing knowledge, that he has studied your business and your main objectives.
Customer references: Check what he has already done for other companies. Are there authentic testimonials on his site? Who brought it in the first results of Google?
History: Since when is it active in SEO? Has she or he had previous experience in an agency and/or company?
Scope of services: what are its main services? Does he have trusted partners to delegate certain tasks? Does he then take responsibility for your SEO project?
You now have a better understanding of what an SEO consultant and these services are. You may be thinking about consulting a consultant, because you do not have the resources internally, or because you would like to have an outside eye.
In any case, keep your ultimate goal in mind which is to effectively and significantly optimize your SEO to grow your business.
If you need help setting up your SEO strategy and implementing it, you’re in the right place. Ask for your diagnosis. We can analyze your situation and see how to improve your SEO.