Not all of us are comfortable with spending our days in the office. Sure, office jobs have their perks too: they offer us stability, career growth perspective, and so on. However, for some of us, this simply isn’t enough – and with writers, this happens especially often. So, I have appeared up with the post: Blogging vs. content writing.
The reasons can be different: some might want a more flexible schedule, some might want to travel more, etc. Some simply want to write about different things instead of sticking to one niche, and some want to write about the things that they are passionate about, which isn’t always possible when you work for a company.
Here’s the good news: it’s entirely possible to leave the office to pursue a freelance writing career. However, in order for this to work smoothly, you have to understand what kind of writing work seems the most appealing to you as well as what kind of writing work will be the easiest for you to do.
There are so many ways to earn money with the help of your writing, but today I’m going to tell you about two careers: blogging and content writing. So before you start updating your resume to search for freelance writing jobs, read this article to find out which career suits you the most.
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Content writers’ job is to create high-quality SEO-optimized content for websites. Don’t confuse them with copywriters: though copywriters can create such type of content too, they also work with various kinds of advertising content. Content writers’ duties are a bit more narrow, but this doesn’t make them easier.
If you want to become a content writer, you’ll need to understand how SEO works, how the articles can be optimized for SEO, and so on. You will also need to make sure that your writing content is researched and supported by arguments coming from reliable sources. Of course, you’ll also need to find out how to create content for a certain target audience and ensure that you’re representing the values of your client.
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The importance of Content Writing.
Many people start a blog, not because of money but because they simply want to write about things they like. While this doesn’t mean that a blogger can’t make money while doing so, this represents the job of a blogger well enough.
Basically, a blogger is a person experienced in a certain niche, who writes to deliver some kind of interesting content that is valuable to the niche’s audience. One of the most important things about blogging is that you are free to voice your own opinion in your blog – moreover, you are encouraged to do so. However, you have to be really experienced in the chosen niche so that you won’t disappoint the readers.
The audience comes to bloggers primarily because of how they write. The information matters too, but not all of the content bloggers create is truly unique. They might write about the same topic, yet voice different opinions – and that’s what attracts the readers.
A content writer speaks for the company or the client they’re working for, while the bloggers speak for themselves. A blogger can choose their writing style more freely as well as their topics, while a content writer has to remember about client’s values and image when doing so. Both of them have to think about their audience, yet a blogger’s goal is to let their personality show, to be entertaining, and even provoking sometimes, while a content writer’s goal is to deliver a certain message the most accurately.
Sometimes bloggers have to advertise more than content writers. The last ones usually don’t have to attract the audience: when people come to a website, this most likely means they did so because of the advertising. So what’s left to a content writer is to clearly explain what can be found on the website, how it can be used, how it could benefit the visitors, and so on. The bloggers, however, need to not only catch the readers’ attention but make them return – not because of products or services that can be found on their blog, but because of the content, and sometimes this includes trying to sell themselves a bit.
The blog reminds more of a personal brand representing a blogger’s interests and views. However, it usually requires a lot of effort before a blog can become that. You have to invest time into promotion, learn how to monitor the statistics, have a clear vision of your audience, and be able to analyze which ones of your articles bring you the most organic traffic. Sometimes a blog doesn’t bring any profit at first. Sometimes it fails to bring any decent profit at all – for example; you don’t know how to make it work right. However, a blogger can still make money by offering their services to clients.
A Content writer makes money only by offering their services to clients. Sure, the success of their work still depends on them a lot: they have to provide high-quality services and always meet the deadlines in order to keep going. They don’t have to wait to receive their first income, but it might still take time for them to build a good reputation and start earning decent money.
While these two jobs are different, this doesn’t mean that you have to choose only one of them. Actually, a content writer can start their own blog for future monetization, and a blogger can offer content writing services to earn a living before their blog becomes popular. So the choice is yours – you can either combine these two jobs, try yourself in different writing niches or settle with one of them and try to make the most out of it. Either way, I wish you good luck and hope that you’ll be able to become successful at what you do!
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Great Tips! Such a great information.
I agree with you that “Not all of us are comfortable with spending our days in the office.” I have always been facing problems with Making Money and was trying to hire someone to help me.
The way you have stated everything above is quite awesome. Thanks a lot for sharing.
Stefan
Hi, Stefan!
Thanks for your feedback, and happy to know you agree with me on this questions.
Have a great weekend!
Sophia
Thank you for the kind words about my work.
You have very well differentiated between a content writer and a blogger. It is tough to find good content writers these days. Do you know any place on the web from where I can get good freelance content writers?
Nice post anyways.
Hi Sophia,
You have clearly outlined the differences between blogger and content writer. Im actually earning from both but my blogs pay me more. It is a wonderful information.
Thanks for sharing
Thank you very much
Hi Sophia, you’ve clearly distinguished between a content writer and a blogger. A blogger speaks his mind while a content writer speaks for the firm he’s with. You can make money being both but blogging will take a lot of time to generate revenue where as you can earn instantly if you’re a good content writer. Thanks for sharing this.
I’m very glad that the article is useful to you, Thank you for a pleasant comment.
Hi Sophia,
Blogging is really a great way of sharing knowledge. You have really explained nicely the difference between blogger and content writer. Great valuable information Sophia. Thank you for sharing.
Arvind
Thank you for taking the time to leave your feedback, I’m very pleased.