Not all of us are comfortable with spending our days in the office. Sure, office jobs have their perks too: they offer us stability, career growth perspective, and so on. However, for some of us, this simply isn’t enough – and with writers, this happens especially often. So, I have appeared up with the post: Blogging vs. content writing.
The reasons can be different: some might want a more flexible schedule, some might want to travel more, etc. Some simply want to write about different things instead of sticking to one niche, and some want to write about the things that they are passionate about, which isn’t always possible when you work for a company.
Here’s the good news: it’s entirely possible to leave the office to pursue a freelance writing career. However, in order for this to work smoothly, you have to understand what kind of writing work seems the most appealing to you as well as what kind of writing work will be the easiest for you to do.
There are so many ways to earn money with the help of your writing, but today I’m going to tell you about two careers: blogging and content writing. So before you start updating your resume to search for freelance writing jobs, read this article to find out which career suits you the most.
Who is a content writer?
Content writers’ job is to create high-quality SEO-optimized content for websites. Don’t confuse them with copywriters: though the copywriters can create such type of content too, they also work with various kinds of advertising content. Content writers’ duties are a bit more narrow, but this doesn’t make them easier.
If you want to become a content writer, you’ll need to understand how SEO works, how the articles can be optimized for SEO, and so on. You will also need to make sure that your writing content was researched and supported by arguments coming from reliable sources. Of course, you’ll also need to find out how to create content for a certain target audience and to ensure that you’re representing the values of your client.
Who is a blogger?
Many people start a blog, not because of money but because they simply want to write about things they like. While this doesn’t mean that a blogger can’t make money while doing so, this represents the job of a blogger well enough.
Basically, a blogger is a person experienced in a certain niche, who writes to deliver some kind of interesting content that is valuable to the niche’s audience. One of the most important things about blogging is that you are free to voice your own opinion in your blog – moreover, you are encouraged to do so. However, you have to be really experienced in the chosen niche so that you won’t disappoint the readers.
The audience comes to bloggers primarily because of how they write. The information matters too, but not all of the content bloggers create is truly unique. They might write about the same topic, yet voice different opinions – and that’s what attracts the readers.
What is the difference between a blogger and a content writer?
A content writer speaks for the company or the client they’re working for, while the bloggers speak for themselves. A blogger can choose their writing style more freely as well as their topics, while a content writer has to remember about client’s values and image when doing so. Both of them have to think about their audience, yet a blogger’s goal is to let their personality show, to be entertaining, and even provoking sometimes, while a content writer’s goal is to deliver a certain message the most accurately.
Sometimes the bloggers have to advertise more than content writers. The last ones usually don’t have to attract the audience: when people come to a website, this most likely means they did so because of the advertising. So what’s left to a content writer is to clearly explain what can be found on the website, how it can be used, how it could benefit the visitors, and so on. The bloggers, however, need to not only catch the readers’ attention but make them return – not because of products or services that can be found on their blog, but because of the content, and sometimes this includes trying to sell themselves a bit.
The blog reminds more of a personal brand representing a blogger’s interests and views. However, it usually requires a lot of effort before a blog can become that. You have to invest time into promotion, learn how to monitor the statistics, have a clear vision of your audience, and be able to analyze which ones of your article bring you the most organic traffic. Sometimes a blog doesn’t bring any profit at first. Sometimes it fails to bring any decent profit at all – for example; you didn’t know how to make it work right. However, a blogger can still make money by offering their services to clients.
A content writer makes money only by offering their services to clients. Sure, the success of their work still depends on them a lot: they have to provide high-quality services and always meet the deadlines in order to keep going. They don’t have to wait to receive their first income, but it might still take time for them to build a good reputation and start earning decent money.
While these two jobs are different, this doesn’t mean that you have to choose only one of them. Actually, a content writer can start their own blog for future monetization, and a blogger can offer content writing services to earn a living before their blog becomes popular. So the choice is yours – you can either combine these two jobs, trying yourself in different writing niches, or settle with one of them and try to make the most out of it. Either way, I wish you good luck and hope that you’ll be able to become successful at what you do!