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Change Marketing Strategies with the Growing Impact of Database Marketing in B2B

Database marketing does not simply involve collecting data and sending unsolicited messages to a group of audience. Database marketing trends evolve regularly....

Avatar Written by William Nathan · 3 min read >
Database Marketing

Database marketing does not simply involve collecting data and sending unsolicited messages to a group of audience. Database marketing trends evolve regularly. True database marketing comes in when you understand the customer’s behavior, and if you find out that they have problems give them solutions for the very same. All of this must be to support your customer alone, regardless if it leads to a sale or no.

Here we are not going to talk about B2C or D2C database marketing. B2C Marketing is geared to a final consumer. B2B is a little more constricted and narrows done to businesses that deal with businesses only. That is why these B2B marketers need a heads up in the industry, more than any other. 

History of Database Marketing:

Database marketing is not all that new. It has taken some time to come into the picture of marketers. Database marketing began in 1980 as a new and improved form of marketing. But back when it was released, marketing databases were a struggle to handle. List breaking in 1980 was all materialistic and physical, but now by being at the pinnacle of the digital era, it is much simpler. And it has to be included in your marketing operations.

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It does not state that the way you market can set you back. It means B2B cs out there need the extra push to go the extra mile. Once you eliminate the retail, government, and education businesses, there will be about 8 million businesses in the United States alone, considered to be B2B marketers. It is an easier task for B2C businesses to connect with their customers, as their customers are widespread, but it is not the same when it comes to B2B.

Database marketing is a must if you are a marketer looking out for betterment in your strategies. There are four ways you can implement these strategies into your marketing process and see measurable results.  Database marketing is one way out of the many, to know your ideal customers.

Once you plan on adopting database marketing, you might want to rethink everything you are doing now and do it differently. In database marketing, you cannot just ramble over random contacts. But you have to target the specifics. Mass marketing is the oldest techniques you can use and still lack in the results that you want to see. If you are wondering, you already have a lot of marketing challenges to overcome, to take up something new, there are several ways you can overcome your biggest marketing challenges.

1. Relevant Customer Data:

Database marketing begins with a relevant marketing database sounds confusing right, let me elaborate a little more. If you have accurate and relevant customer information, you can create individualized product offers across mediums and inspire customer loyalty along with driving excessive retention. It will drive your company to give your customers exceptional customer service on a personal level.

You have a wide variety of ways to do this. You can either outsource a B2B Email list or create one and engage customers face-to-face, through phone sales, email campaigns, or a combination of all of them together. All you need for this is relevant content.

2. Segment your Audience:

Your success depends on your customer segmentation. Identifying the target audience is the key to success when it comes to the b2b marketing Segment based on buying habits, personal interests, viewed pages from your site, location, and much more. You can never give a customer or a prospective customer a customized experience with mass messaging every one of them. Personalized messages begin with segmentation.

A segmented database gives you the opportunity to target an individual or individual set of audiences to make the most of your marketing campaigns.

3. Relationship Marketing is Key:

Relationship marketing is your way to long term customer loyalty. Relationship marketing is an area of customer relationship management (CRM) and direct-response marketing strategies that emphasize quality customer service and connect you with the aim of long-term customer loyalty. So to personalize marketing efforts, toss out the old cookie-cutter marketing plan and use the database segmentation.

4. CRM and Database Tools:

An effective database strategy requires CRM and database tools. That has the ability to drive leads, conversions, and customer retention too.

Some CRM and Database Techniques are – 

  • Leads: Cultivate sales leads and retention from existing customers based on their purchase information from your data.
  • Tracking: For instance, PPC campaigns can be an efficient tool for your business based on the page navigations and visitor behavior.
  • Social Media marketing: you can offer incentives to your customers if they refer ten of their social media contacts to your products or services.
  • Maintenance Strategy: Choose a database marketing platform that is simple to update information, which will play a key to the maintenance.

The Biggest example of successful database marketing is Facebook and LinkedIn. Companies like Facebook, and LinkedIn, are so far one of the most popular across the globe.

Know more about how they made it!

Facebook segmented its user data according to first name, last name, email addresses, locations, birthdays, interests, and much more. It follows a personalized experience for its users. It is not surprising why Mark Zuckerberg’s net worth is $68.2 billion, and they hold data of over 2 billion people yet.

Facebook had a goal to create a great platform for users to connect with friends, family, and the world. They are also the ones that share user data with over 7 million advertisers in the world. Facebook is where database marketing is, on a large scale.

LinkedIn has a customer database of nearly 660 million businesses, and business professionals, along with their monetized strategies. Their sales navigator, talent solutions, and most notably their LinkedIn Ads are where B2B businesses make the most of their profits from.

In Conclusion:

Traditional methods that you follow for your marketing strategies may not work out in 2021. Traditional, you might be used to sending out mass email blasts, which reach 10,000 recipients and give you not even 100 responses. Email Blasts did work out in the very beginning, and the very first time, it even generated $13 million in sales. But those times have now changed.

Now is when every customer wants to have a personalized experience with buying your product or service, and you can make that possible with database marketing. You can do both, give out a personalized experience and be technologically forward in the market, with marketing automation techniques.

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Written by William Nathan
William Nathan is the lead content marketer at DQMPro, a leading database provider.
     
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