The World Wide Web is the world’s largest association of local area networks for the rapid exchange of information. It was the speed of work that led to the beginning of its use in business processes. Thus arose a new direction in the development of information technology – e-business. The main component of e-business is e-commerce. Essence and Content of Ecommerce.
Ecommerce is the commercial interaction of business entities in the purchase and sale of goods and services using information networks. This comprises electronic information exchange, electronic capital movements, electronic trade. This also includes e-money circulation, e-marketing, e-banking, e-insurance services, etc.
Characteristic features of e-Commerce in comparison with traditional commerce are:
- Increasing the competitiveness of the firm;
- Expansion and globalization of markets;
- Personalization of interaction;
- Infrastructure changes;
- Creating new products and services.
What Is an Ecommerce Website?
The basis of the e-commerce system is a website. An e-commerce website is a set of hardware, software products, and methods for the automated implementation of technological processes in a particular commercial operation.
If you are developing an effective e-commerce website, you should understand that there are a number of requirements for its design. The impact of design on the consumer is crucial in the early stages of interaction. Design can both motivate or stop a person from making an online purchase. The key factors influencing this are the aesthetics of the design and its convenience. That is why web design belongs to the field of web development and variety of design. Its task is to design custom web interfaces for sites or web applications. Web designers create the logical structure of web pages, come up with the most convenient solutions for presenting information, as well as deal with the general arraignment of the web project.
As a result of the intersection of these factors, an experienced web designer should be familiar with the latest web technologies, like website professionals. It is also important to have the appropriate qualities and knowledge to ensure high consumer properties and aesthetic qualities of web design.
6 E-commerce Website Tips: Create a Great Resource Without Any Problems
With the help of specialists in online platforms, you can get quality e-commerce website design services at affordable prices. However, if you want to learn how to design an e-commerce website on your own, take the time to study the relevant material. Our 6 useful e-commerce website tips will help you to cope with the task.
Determination of Objectives
First of all, you need to decide why you need a site. The design, structure, and content of the resource, as well as ways to promote it, will depend on this. Study your audience. You need to understand who your customers are and how they search for information about a product or service. This will help determine which website design you need.
If you are just starting a business, do some up-to-date research in your field to understand the general picture. It is better to start studying the market as a whole to understand who is interested in what services. And, of course, don’t forget about competitors who have already created e-commerce websites and designed them. Learn how they attract customers, what opportunities they have, and what mistakes they make.
Understanding the customer makes it easier to formulate the purpose of a website and determine its design. The goal may be, for example, to expand the audience. If there is a goal to cover other regions and expand the dealer network, then you will definitely need a full-fledged site with information about all the company’s services.
If the company has already established itself in the market but is unknown on the Internet, it is appropriate to create a business card site. It will increase customer loyalty and help you find contacts faster. This in turn will reduce the load on support services.
If, after interviewing employees, it became clear that customers lack information about the product, the creation of a so-called directory website would solve this problem. That is, you need to design a platform with a focus on information content.
Achieving a High Level of Website Attractiveness
The attractiveness of a website is a characteristic that makes people use it. The main factor is the connectivity of UX elements with ease of use. At this level, it is very important to make the store web design attractive. This is because the popularity of the site largely depends on the elements of interactivity, such as the navigation menu and content. The application of color psychology is also an important aspect of e-commerce home page design. Of course, the reaction to different colors for different cultural groups is manifested differently. That is why this issue should be approached carefully. After all, the cultural environment can influence people’s preferences, including colors.
Experts suggest using a method of testing website design for the right colors. Surveys have identified which colors should be used to highlight the positive and negative effects. Thus, people perceive green as a success, and red – as a failure or a warning. That is when a user of the site has taken some action, for example, filled in his contact details and clicked the send button, and if this operation is successful, he expects a green message. But if an error occurs, the user expects to receive a red message. Also, the results of the survey have determined that red is the most noticeable color. Purple and blue are the least noticeable colors, but they can change their effect depending on the overall color combination on the website. Such color principles are used by some of the world’s most popular websites, including Gmail, Twitter, and Facebook.
You can track the level of attractiveness of a resource using website rankings, session length, number of pages open, subscription rankings, etc. To create user-centric systems, you should follow the trends. You can explore design areas that are a constant focus of users with the help of best practices for e-commerce websites, eye-tracking technology, various scripts and programs that capture mouse clicks, and so on. This will help to improve the design and determine its most optimal elements for placing important information.
Creating Motivational Elements
Motivational and emotional factors can be created and enhanced through images, strong emotional words in headlines, and motivational triggers. The main triggers were identified by scientist David Travis in his article “Triggers of persuasion in web design”. The key ones are:
- Social proof;
Negative emotions, such as sadness, also have a significant impact on users. An example of the use of such emotions is the image of animals on the website of PETA and ASPCA.
Association of the Website with Famous World Brands
Another factor to consider in e-commerce design is the association of the website with well-known global brands. The list of popular brands that can be formed will undoubtedly affect the user’s impression, which will help build a degree of trust in the products and services offered. Eventually, this will increase the number of visitors and subscribers. But it is important not to go beyond the legality of such actions.
Fixing Errors of Various Kinds
When designing an online store, you should also look for grammatical and technical errors on the website and correct them. This may apply to warning pages or pages 404. Such pages also need to be designed properly so that in the event of an unforeseen situation, the user can decide what to do next.
Adaptation is the last criterion to consider. A high-quality interface allows the user to adapt to understand all the elements as a single platform, knowledge base, etc. When the emotional bonds and commitments of both parties are high enough, the level of interaction also increases. For quick adaptation, it is necessary to use common interfaces, to help users understand how they can use the proposed products/services in everyday life. It is necessary to attract more and more users and give them convenient and free access to information exchange. The main purpose of this criterion is to attract users to spend free time on the minimalist e-commerce website, as it is done by social networks.
Nowadays, the effective way to attract potential customers is to use different channels of digital marketing. An e-commerce website is the main marketing tool on the Internet and a very powerful channel for attracting an audience. With its help, companies turn involved Internet users into customers. A quality website should best represent the company’s brand, its products, and its services. It should be fast, adaptable, and easy to use. Therefore, the design of the online resource should be approached responsibly. The tips described above will definitely help with this.