As much as videos have been proven time and time again to be able to engage viewers better than any other type of content – that doesn’t simply happen by accident. Certainly, videos have a lot of potentials to be engaging, but if you want the videos that you publish on your blog to engage your audience, they need to tap into that potential.
At first, that may seem challenging, but it isn’t as tricky as it sounds. In fact, there are a few simple tips that you can use to create more engaging videos for your blog:
Tell a story
One of the easiest and yet most effective ways to create more engaging videos is to frame it in a story. To do so, you’ll have to create a narrative that is based on the points that you’re trying to put across – preferably one that the audience is likely to be able to relate to.
Try to provoke an emotional response
More often than not the videos that are shared the most and get the most comments are the ones that are funny, inspiring, touching, or provoke some other emotional response. That is not a coincidence, as the fact of the matter is that people are instinctively more engaged by videos that cause them to feel something. That is why it is important that you structure your video so that it plays on a particular emotion.
Research your audience
Keep in mind that your target market is bound to be unique in several ways, and it is important that your videos cater to them. As such you should research your audience, find out what it is they respond to, what issues they may be facing, and other relevant information that could help you to create videos that are more interesting for them.
While you could create videos with a webcam, digital camera or even a smartphone – one method of creating videos that you should consider is by using Movavi Screen Recorder to capture footage from your screen. If you would like to create guides or demonstrations involving digital products, it is perfect for the task, and it can also be used to record interviews or panel discussions held via video calls.
Part of what makes Movavi Screen Recorder so useful is the fact that it is easy to use. At the same time, however, it will let you fully adjust the recording parameters including the frame rate, capture area, audio source, and so on.
In fact, there’s very little about your recording that you won’t be able to customize using Movavi Screen Recorder. Suffice to say it will enable you to record the footage that you need to create engaging videos for your blog.