There are more than a billion websites out there, which means there’s an unfathomable amount of competition for every single niche and industry. The only way to ensure people turn to your business instead of competitors is by employing tactics like those outlined below, which will help beat competitors to the top of the SERPs.
Look at SEO Principles
Search engine optimization (SEO) involves adhering to the Google algorithm, which goes through regular changes. In 2023, essential SEO best practices include choosing the correct keywords, reducing loading times, creating relevant content, and writing optimized headings.
Getting SEO right takes time and a lot of learning, and not all business owners have time for it. Therefore, using a third-party SEO expert specializing in results-based search engine optimization is a good idea.
Create Quality Content
You can have the most SEO-friendly website on the block, but this won’t mean anything if your content doesn’t hit the right mark. To bring meaningful traffic to your website, content has to offer real quality to your audience. After all, if you’re not fulfilling user intent (why they’re on your website in the first place), website traffic will fall.
To ensure content hits the mark, write for readers and focus on search intent. As well as this, content has to be engaging, which is why the inclusion of well-placed videos and images goes a long way. The more engaged people are when reading your content, the closer they are to taking action.
Write Guest Posts
To increase traffic to your website, get your business’ name out there and direct them to your page. A great way to do this is through guest posting, which involves writing content to be posted on another site. Even though there’s no pay involved, your content reaches a new audience, and your business is linked, which will direct interested people to your website.
HARO stands for Help a Reporter Out and is a fantastic resource for linking journalists with experts. The service is free to sign up for, and you’ll be sent 3x daily newsletters full of journalist questions. All you have to do is write a short pitch via email and hope your insights get chosen.
The journalists using HARO come from various websites, including low and high-domain authorities. Typically, your focus should be on HA websites that will reward your pitch with a Do-Follow backlink.
Have a Google Business Page
When people want to find a business, they hop on Google and search for a query. Near the top of the SERPs, Google lists local businesses in order of popularity. From there, they explore websites and choose a company to use. To drive more traffic to the website, make sure you have an optimized Google Business page, which involves having high-quality photos, accurate opening times, and a detailed business description.
Get on Social Media
Social media platforms allow your business to get in front of an enormous audience, where you can communicate, inform, and then direct to your website. To get the most out of your social media efforts, avoid being overly sales in your content, but include a call to action (CTA) to help steer your followers in the right direction.
Write a Blog
Blogs are powerful tools for businesses because they answer user intent and allow more high-quality keywords to be included. If your business doesn’t have a blog already, it couldn’t be easier to get one started but ensure it echoes the same quality discussed above.
A large part of driving traffic to your business website is meeting your audience in the right place to steer them with CTAs, creating high-quality content, and answering user intent.