SEO, or search engine optimization, is a never-ending, ever-changing industry and practice. The main reason why SEO is constantly changing is that search engines like Google are constantly changing the way they value websites and content. Google is notorious for changing its algorithms whenever it picks up a scent on potential industry abusers and rule exploiters. Which is, and unfortunately for the rest of us, website hosts and SEO experts have to keep up with the changes and trends, so that they don’t jeopardize their progress.
A lot of SEO experts or SEO companies are keen on this challenge. They are always trying to position themselves ahead of the curve, and trying to beat the competition to the punch. Whether they provide blog writing services or they’re a link building company, professionals in the SEO industry will make sure to integrate any industry change into their work and content. That is why in this article we will attempt to highlight the top trends to look out for in 2022. That way you stay up to date with what’s new. Also, you’ll be able to do this whether you are an SEO expert, a website host, an online business owner, or just a regular Internet user. So here are the 8 important SEO trends you need to watch out for in 2022.
#8- Focus on Core Web Vitals
Google has made it clear that core web vitals will a major ranking factor in 2022. This means you need to pay special attention to them and make sure you optimize your core web vitals to rank higher. This means making your page accessible and making sure it loads fast and easy. But you can’t stop there. You have to also focus on user experience. Focusing on how your webpage makes users feel will be a big ranking factor too. How quickly does your webpage respond to inquiries? How smooth will surfing your webpage be? Also, how safe is your website, while a user is browsing it? These are all key focus areas that you need to watch out for in 2022.
#7- Position Zero is Still the Most Sought After
Going into 2022, there are still some things that haven’t changed. And one of those things is the most coveted spot in the largest search engine giant out there, Google and its infamous “Position Zero”. For those who don’t know, Position Zero is the search ranking spot just after the promoted ads and just above the organic search results. Google grants this place to the link that most effectively answers the user’s search inquiry. This is considered the Holy Grail for many SEO fanatics, and trying to grab it will likely remain a sought after feat for many, going into 2022.
#6- Anticipate the Rise of Voice Searching and Optimize Your Content Accordingly
According to eConsultancy, within the year 2020, more than 30% of online searches were done via voice command rather than typing the inquiry in. Expect that number to increase in the year 2022. If you’re an SEO expert or operate your own website, then you have to optimize your content to start to integrate voice search enquires. By doing so, you’ll be placing yourself in an ideal position among one of the fastest growing online and search engine trends in the past years, and the years to come.
#5- Keep Optimizing your Mobile SEO
As smartphones get smarter, and people rely more on them than on laptops and desktops, then as a content maker and creator, you would be smart to optimize your SEO content for mobile interfaces and user experiences, thus making your content mobile-friendly. Don’t kid yourself -mobile is the new norm. And Google knows this. This is why, in all likelihood, Google will ignore your desktop site, and rank you according to your mobile site. That’s why you need to pay attention to your mobile and optimize it so that you get ranked better on the search engine results page.
#4- Infographics Are Popular
Riding the wave of the video craze, infographics will also remain firm in the frame come the year 2022. Infographics are less time consuming then videos, and much easier to read than blocks of texts. They are also easily shareable for users across their social media accounts. This is why they have grown to become a fan favorite. All it takes to make a good infographic is a snapshot of information or an info byte, an eye-catching and appealing graphic, and voila, you have yourself an infographic. Sharing infographics on your website and social media is a good way to attract users and climb the search engine rankings ladder.
#3- What’s Not Broke Won’t Need Fixing!
Yes, Google likes to switch up its algorithms and search engine criteria a lot, but often for the search engine Goliath, what’s not broke won’t need fixing! This means that a lot of the old stuff that worked in 2020, will continue to work in 2022. Link building and sharing, regularly writing and creating engaging content, blogs, keywords, and all the familiar SEO favorites should still be areas of focus for you heading into 2022. Also, if you are a business, make sure you optimize your local SEO. Register your business on Google, and provide a location for your business on Google maps.
#2- Video Content Has a Shot At Being King…
In 2021 you need to watch out for video content being the go-to content people will opt for. In fact, studies show that in the year 2022, 82% of the consumer traffic online will be comprised of videos. That is 15 times the amount it was in 2017. A pattern that would suggest that the trend will only increase even more in the years to come. If you are a content creator, marketer, or SEO expert working for a client, then you are going to want to get familiar with video content and video marketing because that what the bulk of your consumers and customer will be looking for when they type in their search inquiry.
#1- …But Content Marketing Remains King!
Content marketing remains king. Despite all the new SEO centric content, writing meaningful and relatable content is the best and sure-fire way to attract users to your website and thus ranking yourself higher on search engines. Keep churning out those blog posts, newsletters, website copy, and all other forms of content marketing, so that you continue to grow your web presence, and continue to fall on Google’s good graces.
That’s All Folks!
So there you have it, the 8 best SEO trends to keep an eye out for in 2022. Look out for the top-ranked search results, or have a look at your competition, and see whether or not they are applying and following the same trends and tactics that were mentioned in this article! Make sure you regularly apply these tips on your platforms and websites, to keep up your SEO presence, and continue to grow on search engines.