Apps, E-commerece, Mobile

Is Your E-Commerce Mobile App Ready For The Holiday Season?

Ok, the holiday season is just around the corner. Are you ready for the holiday sales? Are you prepared? Everyone believes that...

Helen Ruth Written by Helen Ruth · 4 min read >
Is Your E-Commerce Mobile App Ready For The Holiday Season?

Ok, the holiday season is just around the corner. Are you ready for the holiday sales? Are you prepared?

Everyone believes that this is a really special time of the year, which is filled with excitement. This is the time when people show affection to one another. Entrepreneurs also have the best chance of making millions during this time. While there are great discounts and deals at your eCommerce store, what makes them choose you over your competitors? Consumers search every corner for the best value and break the internet to find it. Thus, all eCommerce business owners will make sure the buyer is at the center of their efforts. What will you do to maintain your dominance and grab the attention of the audience?                                         

We are once again approaching the holiday season. A record-breaking year was on the horizon last year. While many people spent the holidays away from their loved ones, they sent holiday cheer through the mail. Many shoppers also avoided In-store shopping.

How did it turn out? Ecommerce grew massively, as expected. Last holiday season, Adobe Analytics reported an increase of 32% over 2019 to reach a total of $188.2 billion, a growth of two years.

As people begin to return to normality this year, a sense of unity has returned. By Thanksgiving, 85% of people expect to “celebrate normally” and 92% by Christmas, according to Numerator. Although this may be true in the short run, it does not mean that e-commerce will return to normal shortly.

The market for mobile e-commerce in the US has doubled in size to more than $100 billion for a long time, as per the reports of eMarketer. Thanks to the influx of tech-savvy younger shoppers, the size of the market has increased to more than $100 billion.

Both the share of e-commerce in the retail market and its competition remain high. You must ensure your shoppers find your gifts easy, versatile, and tailored to their needs if you want to become their go-to place for gifts. Right now would be an excellent time to get started on all of that. 

As we all know that the holiday season is running fast and there are many ways to generate more revenue this year. Check out this online guide to learn more influential factors for eCommerce. You need to add attractive characteristics to the mobile application to stand out in the crowd truly. Let’s talk about how you can make your eCommerce app development company holiday-ready.

Improved app loading speed

Improve the loading speed of your app. Those who use eCommerce mobile applications are undoubtedly more impatient than those who surf the web. Waiting an extra second will lead to them being left out if you let them stay. 

  • Your homepage should have lighter elements and optimized content.
  • The best eCommerce app development company will understand the holiday traffic spike and develop a user-friendly, feature-rich app.
  • Make your interface as easy to interact with as possible.

Zoom in on video

Most people complain that pictures of products online don’t convey the whole story. Customers may also have questions about how a product works, how easy it is to assemble, or what kind of setup will be necessary.

In addition to those questions, many others can be answered by videos. Any picture showing the product in use in a standard setting will do, as long as it’s not professionally shot. Starting with your best-selling products is the best way to move forward.

Live Chats Are An Useful Option 

Provide your customers with immediate assistance instead of keeping them in a queue. To solve this problem, a live chat option must be available. When you answer the shopper’s inquiry on time, you are given the chance to complete the deal.

Push Notifications That Catapult Your Attention

It would be best to let your users know about the newest festive offers, discounts, and sales for the holidays. HTML is a good choice for implementing image notifications. During the most exciting season of the year, you might be able to increase your conversion rates by offering special sales. 

Millions are at stake! Don’t let them slip away! You can now add an electronic gift card option for the holiday season.

Allow consumers to send a bundle of joy to their loved ones. Your mobile app should have e-Gift card sharing capabilities so that shoppers can send gifts to loved ones directly. Your consumers will feel like they’ve got an emotional connection with you through this incredible experience. Deliver orders fast at the doorstep and keep the ordering process simple.

Discounts and coupons need to be approached strategically

A lot of e-commerce apps are uninstalled immediately or after brief usage, as we’ve noted previously. You lose money because of this constant turnover, making it more difficult for you to break even. Special offers and discounts could help, theoretically. A study by Clutch found:

  • A majority of respondents access deals and discounts through their apps.
  • Nearly 84% of respondents opted for push notifications when discounts were offered.
  • About 85% of consumers want their discount notifications to be tailored to their past purchases.

Simple controls help you navigate. 

It might be like a cakewalk for your eCommerce app to navigate. Through many different types of contextual analysis, it has been proven that improving your eCommerce app’s navigation can increase your customer base and conversion rate. It is possible to get the job done right by availing of Mobile App Development Services from a reputable agency.

Whenever possible, automate

It can be challenging to oversee deals during the holiday season when everyone is looking for the perfect arrangement, especially if everything is done in person. An automated system will assist you no matter what the job is, whether it is an interaction with the consumer or a back-office task.

As seamless as possible when it comes to the customer experience

A typical holiday shopper today wants as much friction as possible between them and what they need. To cater to their particular needs, your site requires to provide options tailored to their needs and an easy checkout process. Your store is up to the task, but is it up to the task?

Finally, the wrap-up!

The holiday season is going to come in about a few months and we will see a surge in online sales. As the eCommerce market evolves, it will become more personalized, automated, and mobile-friendly. Be sure not to miss anything by thinking again. Losses of billions can result from a tiny ignorance. Let’s be holiday-spirited

You need to make sure your brand, your eCommerce mobile application, and your organization are ready to go for the most anticipated time of the year.

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Written by Helen Ruth
Hi, I am Helen Ruth, I am Professional content writer.
     
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