1. Set up analytics

The truth is that you cannot know who your audience is until you do some research. While you may be able to look at your business from your own perspective, it is not guaranteed that you are your own target demographic. Ideally, you would sell the product that you yourself will use but this won’t always be the case. Also, while this would make things a bit more difficult, it won’t stop your development. This is why you need to focus on analytics. Once you know exactly who you’re dealing with, you might want to proceed with creating a customer profile.

2. Make a blog

The reason why having a blog is such a good idea is that it provides you with an opportunity to provide value to your target audience prior to doing business with them. It also creates a relationship based on continuity. After a while, people will become regulars or even check out your blog periodically in search of new content. In order for this to give the desired effect, you need to establish some quality standards. The first thing you want to do is ensure that your guidelines are up to date. Second, you want your blog to be optimized.

3. Optimize for sales

One of the biggest priorities that you have is optimizing your site for sales. People already know what they want and one of the factors which determine who they’re going to buy from is the simplicity of the process. For instance, people who are coming to your site to buy, let’s say porcelain tiles, want to have an intuitive UI, which will lead them to complete the purchase process in as few steps as possible. They need a clear call-to-action (CTA), accurate information, and a seamless sales process. This will make them come for more, thus boosting your traffic, as well as your rank, in the process.

4. Prepare for mobile devices

The majority of users online are browsing the internet via their mobile devices. This is why more and more platforms are going mobile-first when it comes to the design of their site. Sure, there are a lot of those who prefer to develop an app but this is a technically more demanding idea, which also requires a bigger investment and more maintenance. Just focus on the mobile experience of your audience and make sure to remember that a lot of people are buying/ordering via their phones. In other words, this is a top priority.

5. Check out your competitors

Keep in mind that you’re not running a business with a vacuum. An idea that you’ve just had might have an upgrade somewhere in your industry. Moreover, something that seems like a brilliant idea to you might not be as great or smart as it first appears. Who knows, maybe you’re lucky enough to have someone else test it so that you don’t have to. We’re definitely not suggesting that you should plagiarize or copy your competitors but there’s nothing wrong with borrowing an idea or two. After all, borrowing from one is called plagiarism; borrowing from many is called research.

6. Run polls and surveys

Assuming that you’re right and even having some logical arguments to back up this claim isn’t a valid ground for a digital marketing strategy. What you need is some data and one of the ways to secure it is to run some surveys. Now, here, there are a couple of risks you need to focus on. First, you need professional survey-makers, seeing as how making a poll isn’t as interesting. A suggestive wording might twist the results, thus giving you data that you want to see (instead of the actual/realistic data). Also, keep in mind that polls sometimes reflect temporary opinions. Not a lot of people will really ponder on the question they see in a poll. Still, you get some actionable data to go on about.

7. SEO optimization

People can’t visit your site if they can’t find it. This is why one of the first things you want to do is invest in the SEO optimization of your platform. You see, over 25% of all searches end with the link that has the first position in SERP. About 95% of all searches end on the first page of Google results. This means that if you fall too low, chances are that you won’t even be discovered/discoverable. At the same time, this rank has a psychological effect. People perceive a higher-ranked site/online store as more trustworthy. These are the points that you don’t want to miss out on.

8. Ask for help

This can be done in two ways. You can start by asking your friends and partners to spread the word. Eventually, when some of your traffic members progress far enough on their customer lifecycle, they might turn into brand ambassadors and help spread the word. However, you can also look for influencers who are willing to offer you their services in exchange for modest compensation. Ideally, you would look for specialist micro-influencers. If we carry on with our previous example (where you’re selling tiles and other flooring options), you would look for servicemen, tile specialists, and home improvement bloggers.

9. Use the power of social media

There are different platforms for every occasion. For instance, you can use your Twitter to spread important announcements, Facebook to share your blogs, and Instagram to showcase your goods. At the same time, the choice of the right social media platform may depend on your target audience. Different demographics have inclinations towards different social media platforms. This is a well-documented fact. Lastly, when posting, you must also consider the best time to post (which varies from one platform to another).

10. Google My Business

Use a business directory like Google My Business in order to make yourself easier to find. Now, one of the biggest mistakes that people make here is to assume that this information is only for offline shoppers. The truth is that the majority of people will check out your website before coming to make a purchase in person. This means that other than just the sale, you’ll also have a chance to earn reviews and to have your business highly rated. This is a step that you just can’t afford to skip out on.

In conclusion

At the end of the day, increasing traffic to your online store does make a world of difference in the performance of your business and your overall revenue. In today’s world, your online presence and your revenue are tightly intertwined. With the above-listed 10 methods on your side, figuring out a way forward will not be difficult.

The post Best Ways for Increasing Traffic to Your Online Store appeared first on Tricky Enough.

Shopify is one of the big names in the eCommerce industry, and Shopify makes everyone’s dream of creating an online store easier. Choosing the best Shopify themes will improve the website’s functionality and provide better customization options.

With Shopify, everyone can launch their online store in a few minutes. By picking the best Shopify themes, you can give a professional look to your website.

There are tons of Shopify themes available on multiple websites and marketplaces, but only a few give us the maximum flexibility and productivity.

So we have handpicked some of the best performing Shopify themes for creating your fantastic online stores.

Boom – One Product Multipurpose Shopify Theme

Boom is a multipurpose and best-selling Shopify theme loaded with a high level of functionalities. This Boom theme is packed with 70+ demos, and you can import them easily with one click. These demos are fully customizable and also regularly updated with new features.

Other shopping page functionality includes Ajax filters, stylish sliders, mega menu styles, color filters, quick view, and multiple product display options. With its powerful admin panel, you can create a fully responsive website that attracts visitors.

This Boom theme is fully optimized for faster loading and search engines. It has a collection of inbuilt layouts to design your website quickly.

Easily add filters based on availability, pricing, product type, variants, and vendors.

Boom theme features

• collection of layouts and demos

• Inbuilt Instagram application
• Better Product filters
• Add sections everywhere
• Responsive and SEO optimized

Groca – Grocery SuperMarket Shopify Theme

Groca is a creative and specially designed multi-purpose Shopify theme for creating grocery-related stores. With this fully customizable theme, design your unique online grocery store or supermarket.

Completely edit and customize the store elements with sliders and has an awesome popup newsletter for better product conversions. The other functionalities include deal counters, attractive cart summary, product color swatches, unique elements, animations, quick view options, ajax cart, and filters for easy product searches.

This theme is optimized for faster loading and ranking search engines.

Groca Features

• Ajax product features
• SEO optimized
• Social Integration
• Mega menus and layouts
• Fully customizable

Elomus Shop single Product Shopify Theme

Elomus is a modern and fully responsive Shopify theme packed with essential features to design a beautiful Shopify eCommerce store. You can fully customize your website with its easy drag and drop functionality.

This Shopify theme is included with 30+ home page layouts, 20+ inner page layouts, and mega menu structures. The other essential functionalities include product swatches, quick product view, layered navigation, product sliders, and multi-currencies.

You will get professional support and detailed documentation of using the theme. It is packed with 30+ unique and creative pre-built demos to build your online store.

These creative demos are primarily suitable for every type of eCommerce store.

Elomus Features

• Multiple header Options
• Product auto image resizer
• Custom categories
• Ajax options
• Product tabs slider

Enercos – Single Product eCommerce Shopify Theme

Enercos is a high-quality and stylish single product theme. It is fully customizable and highly responsive to create your online stores. This theme is optimized for fast loading and SEO to rank higher on search engines.

It is fully responsive and completely customizable to design your website much better. This theme is included with 4 product page styles, four homepage layouts, four demos, three different blog pages to set up your eCommerce store quickly.

It is packed with other essential inner pages like FAQ, checkout, shopping cart, 404, about us, contact, register, login, and many others.

With its easy drag and drop section, completely edit and move blocks to customize and make your website unique. Multiple premium plugins and applications are included with this theme, so you can save more and integrate it easily.

The product page functionalities like single detailed product page, quick view product, robust Ajax sidebar filters, ajax cart options, related products, and cookie popup functionalities make it better to stand out.

Enercos Features

• Multiple product page layouts
• Easy drag and drop customization
• Detailed documentation
• Responsive and SEO optimized
• Unique pre-designed homepage demos

Quark – Single Product Shopify Theme

Quark is a premium-designed and modern eCommerce Shopify theme. This Shopify theme is highly suitable for showcasing single products and multiple products of the same range.

With its inbuilt Revolution Slider, quickly build slideshows on the websites. This responsive Shopify theme is designed with SEO best practices. It has better customization options loaded with unlimited color options, a robust admin panel, and multi-column mega menus to make the site look better.

Quark Features

• Ready with retina support
• Responsive layouts
• Revolution Slider included
• Better support

Optimal Multipurpose Shopify Theme

Optimal is a fully customizable theme design with a clean, elegant-looking Shopify theme with better functionalities. With its robust design and drag-drop options, flexibly customize every page of your website.

Its responsive modern design will improve your store conversions. The theme functionalities include dynamic filters, sections, quick popup view, product countdown, mega menu, and optimized for mobile devices.

This theme is packed with 6+ creative product layouts, five heading styles, various grid styles, and 15+ unique, attractive demos that suit every type of website.

Get professional support from the team, and it is regularly updated. Flexible drag and drop sections with a better interface and included with 99+ content blocks.

Optimal Features

• Fast Loading theme
• Optimized for SEO
• Deep product filters
• Multiple footers and header options
• Detailed theme documentation

Avone – Multipurpose Shopify Theme

Avone is yet another popular Shopify theme to create your eCommerce store. It is packed with a collection of landing page designs and fast loading for an improved user experience. The drag and drop section allows you to completely custom design your Shopify store.

It has powerful theme options, 20+ homepage designs, 10+ header styles, shop pages, and 8+ product pages for faster designing of websites. These homepage demos are made differently using various elements, and you can customize them. With its additional inbuilt functionalities, you can reduce other apps’ use and save more.

Flexible footer layouts, header styles, focused product filters, size chart popups, lazy loading images, and blog page layouts to make it unique.

Avone Features

• Auto currency switcher
• Responsive design
• Product wishlist and Countdown
• In-built social buttons
• Fast Loading

Roxxe – Responsive Multipurpose Shopify Theme

Roxxe is one of the feature-rich multipurpose Shopify themes that mostly fit every type of eCommerce site. Design your site seamlessly with the premade templates.

Easily integrate with official Shopify apps to extend the theme functionalities. Collect leads and send better-targeted emails to your customers with the email marketing tools for improved conversions.

The extensive collection of 75+ pre-built homepage designs that are entirely customizable. Impressive store demos to creatively build your store.

It includes multiple product layouts with header and footer variations. The product functionalities include quick view, pop-ups, extensive filter options, and responsiveness on every screen.

Roxxe features

• Higher conversion features
• Easy email integration
• Vast pre-designed layouts and demos
• Focused product filtering options
• Optimized for mobiles

Lezada Multipurpose Shopify theme

Lezada is a responsive and neat-looking Shopify theme for every kind of website. This Shopify theme is packed with a massive collection of 200+ homepage demos, imported with one click and customizable.

Their unique homepage designs are perfectly crafted for making every type of professional-looking website. This best Shopify theme is tuned for better performance, and premium tools are included for better saving.

This Lezada theme has 7+ shop layouts, product pages, mega menus, deal showcases, 10+ header variations, and 6+ footer styles. It has affiliate marketing features to run your affiliate program with your products.

Lezada features

• Drag and drop page builder
• Responsive mega menus
• 3d product showcases
• Easy demo installation

Matres – Responsive Single, One Product Shopify Theme

Matres is an Elegant and specially designed Shopify theme mattress and pillow-related shop. Robust admin panel to completely manage your stores and easy customization options.

This user-friendly theme is updated regularly, and you can get professional support from the team. This Shopify theme is suitable for furniture shops, linens, beds, sofas, household products, home decors, and many other online stores.

With this easy-to-use drag and drop option, create perfect homepages, and also this Shopify theme is packed with unique layouts. This high converting theme is finely optimized for search engines.

It also includes advanced functions like a countdown timer, dynamic checkout buttons, Ajax search options. This theme has 50+ homepage sections, unique visual elements, 5 product page styles, five mega menu styles, and various inner pages.

Matres features

• Sliders included
• Social media integration
• Fast loading and SEO optimized
• Advanced cart functions
• Large collection of layouts

Which is the Best Shopify Theme?

Picking the best theme is essential for creating a professional online store on Shopify. If you are looking for one perfect theme for every type of website, then Boom Shopify theme is the best. Boom theme is a top-rated multipurpose theme and a choice for every top professional online store creator.

This theme includes multiple pre-built layouts and demos to set up your websites quickly and updated regularly.

Best Shopify themes: Conclusion

This is the list of handpicked best Shopify themes for your eCommerce stores. You will get detailed documentation to use the themes from scratch with these themes.

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The post 10 Best Shopify themes for eCommerce stores appeared first on Tricky Enough.

But the biggest challenge for entrepreneurs is to choose the right grocery delivery solution to build a feature-rich website/app.

There are a number of app development companies and solutions available that make it more challenging for the entrepreneur to choose the best suitable grocery delivery solution as there are various factors that affect their decision.

From budget to other factors like offered features, after-sales services, and client reviews, everything matters.

One such available solution to build your grocery marketplace is “Freshop.”

Freshop is an eCommerce solution that offers a comprehensive and customizable online grocery shopping platform to its clients. 

The solution is now acquired by an end-to-end retail solution provider NCR. It currently provides various eCommerce themes that accompany layout flexibility and intuitive designs to make your online grocery marketplace website look more attractive. 

Cons of Freshop

The solution is suitable for small and medium-scale businesses that offer basic themes with limited customization like logo, colour, and image editing. 

Main factors like price, verified reviews on software listing websites, and the summary about the companies are not shared on the website, making it difficult to consider the solution. 

Freshop offers a number of third-party integrations that will cost you extra, adding to your initial budget. 

Freshop Alternatives to Build Grocery Marketplace

If you are planning to build an online grocery marketplace, Freshop is one of the options that you will come across to build your grocery website and app. You might be looking for similar solutions or alternatives to compare and consider as a more suitable solution for your business.

Considering various factors such as features offered, the grocery app offered, the scope of customization, and other factors like technical support and data security, here is a list of solutions that are the best alternatives for Freshop.

Growcer

Growcer is a grocery eCommerce platform by FATbit Technologies designed to create, maintain and manage your online grocery marketplace and other on-demand related businesses. The solution offers multiple must-have features keeping in mind the market trends and changes in customer buying behaviors. 

Growcer also offers readymade grocery delivery apps for both single-vendor and multi-vendor online grocery platforms.

Pathover

Pathover is an API-based software to build your grocery delivery marketplace. The solution offers grocery apps for your business with customization options at an additional cost. Pathover is among the top five alternatives for Freshop based on similarity and provided features.

Zielcommerce

Zielcommerce is an eCommerce software to build your grocery marketplace that offers various functionalities like order management, shopping cart, inventory management, etc. The solution serves clients globally with available options for customization, mobile apps, and end-to-end support.

Yo! Kart

It’s an award-winning eCommerce software to launch your grocery delivery platform. Yo! Kart is a feature-rich solution with more than 20 plus pre-integrated payment gateways making it a more desirable solution for your business. The solution helps companies of all sizes to launch their eCommerce business, including online grocery ordering and delivery.

ShareTribe

Sharetribe is a marketplace solution, that makes it easy for you to start your online grocery marketplace. It empowers numerous marketplaces in 15 countries with a mission to make it accessible and affordable for anyone. It is a cloud-based platform offering features like authentication, availability management, integrations, custom design, etc.

CS-Cart

CS-Cart is open-source software that comes with a pre-built storefront to meet the entrepreneurs’ specialized eCommerce needs. Being a customizable solution the cost may differ based on the additional features integrated into your grocery eCommerce website and app. 

Bigcommerce 

BigCommerce is another eCommerce platform that offers different solutions to build your online eCommerce business. Being a reliable platform for building efficient eCommerce websites and apps, BigCommerce falls under the list of top competitors of grocery delivery solutions like Growcer, Freshop, CS-Cart, and Yo! Kart. 

Shopify 

Shopify is a SaaS-based eCommerce software suitable for startups and SMBs to build their grocery eCommerce platform. Being the most considered software for building eCommerce websites and apps, the software lacks certain content management features and SEO features.  

WooCommerce

WooCommerce is a popular open-source, self-hosted eCommerce solution. The solution is integrated with its WordPress site, offering both free and paid themes customization options. The basic WooCommerce plugins are free, but there are quite a few important plugins for grocery eCommerce platforms that are paid plugins. 

Magento

Magento is a free, open-source eCommerce software that is built using PHP. It offers multiple integrations that can be a costly investment for small-scale and medium-scale businesses with limited technical support. 

Conclusion

This blog provides insights on several alternatives to Freshop to build your online grocery delivery marketplace. The list is created keeping in mind some decision-making factors that a potential eCommerce grocery delivery business owner will consider.

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The post Freshop Alternatives to Build Grocery Marketplace appeared first on Tricky Enough.

Installing a WooCommerce website design will be a smooth, and reliable solution. Thus, improve yourself and help your company develop. You can add and customize WooCommerce on your website all by yourself — without any coding expertise.

WooCommerce is popular among other solutions for building an online store like Shopify or big commerce. WooCommerce is a lot simpler to work with than the complex integration of shopping carts on the website.

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Why Choose WooCommerce?

• You can more effectively personalize WooCommerce website design.
• Documentation is easily accessible in detail.
• Open-source community.
• List of payment gateways available.
• Effectively sell physical and digital goods.
• Setup is cost-effective.
• Convenient to move to exist WordPress site to store.

Integration of WooCommerce Store:

1. Install and Setup WooCommerce

WooCommerce is an open-source, free-to-install eCommerce platform. Setting up is easy if you are familiar with installing WordPress plugins on your store. For smooth and error-free installation, you can hire a WooCommerce development company or WooCommerce Developer.

2. Start Adding Products and Categories of your Desire.

Adding products to your store is the same as posting on a WordPress site just additional fields, images, pricing, and some other details are extra in WooCommerce.

You should be perfect about the description of the products, with every detail focusing on the feature and benefits of the products. Creativity in this may show your passion for the store and how happy you are to sell

If you have a large list of products with a number of categories, you can be more precise about the categories of all products. It will be easy for the customers if you group similar products into one category or relevance. Large stores must have varied sections to group similar kinds of products based on special features.

3. Build a Store Page

The next move is to list your products on your website until all product pages have been categorized. You can build a shop page with the aid of documentation. Alternatively, you might choose to set up a shop page for the WooCommerce development services. You can also apply shortcodes to current pages if you want to add more material to your website.

4. Get and Ship Orders

After creating product pages and shopping pages, owners would need to work out how to get orders from their clients. You have to look to packaging logistics solutions that protect the like products in the mall while you are marketing perishable products.

You must also pick a carrier and how much you want your customers to pay for delivery. Providing free shipping is one of the easiest alternatives to shipping on the shore, but there is another story underlying eCommerce.

Brand packaging is more than a shipping media; it may provide a unique marketing proposition leading to organic word-of-mouth buzz, improved references, and other sales drivers.

5. Identify niche Potential Market

People are the biggest consumers and users who are shopping for your stuff. A massive fan base has already been collected on your website and blog. In addition, a social media account and e-mail list could already be available to you. These are lucrative assets you can never underestimate and resourcefully use.

To make the most of the growth of WooCommerce websites, first start your store business with those who know and trust you, like you. Communicate and catch their eye through the latest product emails and newsletters.

Once your store is being widely and has a lot number of customers with a higher percentage of engagement rate, the revenue is generated to reach out to new customers. boost your customers with new sales and marketing techniques. WooCommerce has a large plugin and extension directory for marketing and engagement for your store.

With the help of the WooCommerce development company, it is fun and exciting to open your shop on WordPress. This is just a brief guide to help you appreciate those fundamental method criteria. It is still useful to employ WooCommerce developers or provide WooCommerce production services to achieve the desired performance.

It is not enough to only open an e-commerce store to explicitly raise and receive, never quit selling, innovate and fulfill consumer needs. Retention in WooCommerce offers double advantages and lets you meet clients.

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The post Launch WooCommerce Store on WordPress Website appeared first on Tricky Enough.

Ideally, to fulfill the needs of customers, businesses have to compete with each other and need to think in different and unique ways for customer satisfaction. With the commencement of 4G in India, eCommerce websites have gained momentum. These days, everyone likes to shop online, and almost everything is available in e-stores.

The competition amongst eCommerce websites is increasing day by day. According to Kommandotech, a tech news website, “95% of all retail sales will be conducted through eCommerce in 2024.”

If you are planning to start an e-commerce business, then now is the right time. There are 12-24 million eCommerce stores selling products on the internet around the world today. The competition is fierce, but there is a trick to win at eCommerce websites.

Choosing a good e-commerce development company to prioritize the features of your eCommerce website helps you come out with an excellent eCommerce website. Let’s discuss “what does a winning E-commerce website include?”

List of things that attracts online shoppers:

1- User-Friendly:

Having a user-friendly website is important from a user’s point of view. Also, if your eCommerce website is easy to use and user-friendly, then customers would love to visit it again and again. This increases customer loyalty.

In fact, 76% of online shoppers say that the essential factor of a website is ease of use. The objective of user-friendly is to help shoppers find what they are looking for quickly without running them into unnecessary complexities.

2- Shopping Cart:

Adding a shopping cart is an important functional part of any eCommerce website. It helps your end-users to add their products and checkout in the end. A shopping cart that is flexible enough allows both guest users and registered users to checkout.

Cart is helpful for people who are unable to buy things at the moment. They can add it to the cart and buy it later. Adding cart discounts is a method used by many eCommerce websites.

3- Mobile-Friendly Website:

Did you know, mobile shopping accounts for 50% of online transactions. 

A Great E-Commerce website usually offers three types of compatibility for mobile. The first is to keep in mind that the mobile view of the website is responsive and accommodated adequately according to the mobile device.

Second is the WAP which is a template that must be mobile-specific that optimizes the website in time and ensures faster loading time. an application program interface for building mobile apps is needed because everyone likes to access and browse through mobile phones these days.

4- Logistic Integration:

Integrating logistic services not only allows the seamless shipment of goods but also gives both customer and seller an option to track the order in real-time. Allowing the customer to view and access the courier trails instead of reaching the courier services.

5- Payment Gateway Integration:

The integration of different payment gateways is a sign of a good eCommerce website. Every top eCommerce website allows its users to choose from a variety of payment options. This again engages customers, making them loyal to your e-store.

6- Security:

Ensuring the security of patrons is the most crucial thing for eCommerce websites. Security ensures that data such as credit card numbers, UPI pins, etc. are safe and payment is carried out through a secured payment gateway.

Making passwords hashed and not in readable form, protecting servers using state-of-the-art service, and protecting all web pages through SSL are some ways of ensuring your customer’s security.

7- User-generated reviews:

Reviews build the trust of your website, and e-commerce development companies strongly recommend it. Around 57% of the total customers buy products after reading the reviews and ratings.

Asking for genuine reviews makes your website more reliable and helps in connect with people more. Also, it helps in the marketing of the products without any advertisement.

8- Order Management:

A good e-commerce website must be able to help its customers with order details like refunds, Online payment or cash or delivery, status updates, If the buyer can cancel the order, wants to exchange, and kind of product updates.

9- Content Management System:

A content management system helps in managing the website content such as products, Banners, logos, header and Footer Links, Policies, and social sharing from the backend itself. You can hire an eCommerce developer to make a well-maintained eCommerce website.

10- Special Offers:

Another great way of winning at eCommerce websites is engaging customers on your website, and this is possible by providing special offers. Who does not like discounts and offers?

Customers love to shop from websites that provide them with the right quality products at affordable prices. This trick is not only helpful at winning eCommerce websites but also winning hearts.

11- Communication:

Providing a feature that helps merchants in sending notifications to their customers regarding the status of their orders is a welcomed feature. This way, every merchant will be able to manage his customer just like a real-world store.

12- Wish Lists:

This is the most favorite feature of patrons. eCommerce websites that are not using wishlists are leaving revenue on the virtual desktop table.

If you observe your top competitors like Amazon and Flipkart, both these eCommerce websites allow users to add products to their wishlists. This drives the engagement of users.

13- Find-in-store:

Not every eCommerce website has a brick-and-mortar store. So those who have must add this feature of find-in-store.

This is helpful for people who can’t wait for the shipment of products and want instant gratification. Also, being millennials, we like to research online before buying anything, so this is another way to help such people.

14- Collaborating with Malls:

This is a unique feature that you can incorporate into your eCommerce website. You can collaborate with malls, and people can search for nearby malls and order stuff online from stores.

The work will be similar to food delivery apps. Your search for your favorite store, choose your goods, and checkout. The delivery will be done within a day or two or maybe the same day.

This feature, if implemented with the help of a good e-commerce development company, can help your website gain love. 

15- FAQs:

Adding frequently asked questions about the product helps the customers get all the details of the product. This is because complex purchases require confidence with a seller and detailed information when buying products online versus face-to-face.

An additional information section details frequently asked information, which establishes credibility and builds confidence with buyers.

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In a Nutshell:

Those mentioned above must-have features can help you win at eCommerce websites. Marketers and web designers must keep in mind the ease of use, high-resolution photos, security features, and contact information. As they are best practices and trademarks of good eCommerce sites.

The problem of creating the best online store for your business can be solved if you hire an eCommerce developer in India from a trustworthy web development company. This is because an expert can give you the best advice on how to deal with customers and what exactly your customer wants.

Also, if you improvise or take inspiration from the above-discussed features, then you can compete with the top eCommerce websites easily. You need to be smart, think out of the box, and have patience. Cheers!

The post What does a winning E-commerce website include? appeared first on Tricky Enough.

Did you know that 51% of companies are using eCommerce automation at the moment? And the technique is planned to be adopted by another 58%. What is the reason for this change?

This may seem like a complicated matter and a spot where many businesses could lose way too much if failed. Still, there is always a chance to Make marketing automation simple saving money and managing risk appropriately.

What is eCommerce Automation?

Ecommerce Automation is the use of various software applications and associated tools that generate a process sequence that ultimately decreases redundancy, eliminates disconnectivity, improves development and effectiveness, and simplifies flow. Automated eCommerce, in other words, includes an almost hands-free procedure that enables the entrepreneur or shop manager to concentrate on revenue-generating operations rather than worrying about different duties.

To provide you an idea of how any e-commerce online store can be automation, here is a couple of the most convincing benefits it offers :

1 – Cart Abandonment:

The abandonment of cart plagues every online business, big and small. The running of an eCommerce shop is a natural component. 68% of shopping carts are abandoned on average. These deserted carts ‘ estimated worldwide value in 2015 was nearly $5 trillion. Through automated cart abandonment messages, one of the best ways to recover those clients. Typically, an off-the-shelf e-commerce platform such as Shopify or BigCommerce provides built-in cart abandonment messages that you need to switch on and configure.

You can also generate automated cart abandonment messages using an email platform like MailChimp. Leads usually become cold within an hour, so the first email should be activated instantly after abandoning a cart. If after the first email they still don’t return, then just a few hours later follow up with another email and send a third email within 24 hours. To prevent being flagged with spam accounts, it is best not to exceed three deserted cart messages.

2 – Inventory Management:

Even with a small choice of products, manually updating and tracking inventory in an online store can be time-consuming. Some business owners choose not to track inventory at all, but this can lead to placing orders when you’re out of stock, leading to refunds and customers being upset. As your company expands, it becomes an insurmountable challenge to manually update inventory and mistakes will occur more frequently.

Ideally, you want the on-hand inventory to match on-line inventory, automatically updating product accessibility when transactions take place, processing returns, and checking in fresh products. There are numerous cloud-based and locally-installed software platforms that can assist with this process and offer integration with famous E-commerce platforms and other operating software.

3 – Online Activities:

Tons of tiny assignments eat away from your daily productivity, many of which are repetitive and chain together across several internet channels. You finish Step A, then move on to Step B at another site, requiring Steps C and D at a third site before you can wrap up Step E. Some activities occur less commonly, but when they do, they may be extremely time-consuming. Updating your profile image on one social channel, for instance, involves updating all your social profiles and company listings, which is no tiny challenge. This is where it can be useful to trigger automation.

Tools such as If This Then That (IFTTT) allow you to generate or use current “recipes” (task series) to automate and free up time. In the above instance of the profile image, an IFTTT recipe can be initiated so that it will be automatically updated across all of your other channels when you’re updating your profile image on Twitter.

4 – Social Media:

Digital marketing can be time-consuming. You need to not only produce content for a website but also promote it. Your marketing will include coherent social messages on various channels while your audience will be curating other appropriate content to fill the gaps in your content calendar. As you expand your reach, you’re going to spend much more time monitoring your brand, engaging your supporters, and generating content to maintain them in touch. Fortunately, some several apps and services cut your eCommerce store’s marketing legwork dramatically:

– Use Buffer to plan your messages and curated content so that they are automatically posted at a specified moment and date.

– Quuu automatically curates content based on subjects you choose, hand-picked by individuals to guarantee the highest value, and pushes that content to your channels of society.

– Hootsuite allows you to publish the same update for each fresh post on various social channels to minimize bouncing between locations. 

5 – Customer purchase follow-ups:

Reviews can impact your sales tremendously. 92% of customers trust peer reviews over traditional types of marketing, according to Nielsen. Online reviews influence as many as 90 percent of customers tell their purchasing choices. Ideally, after making a purchase, every customer will come back to give a glowing review, but this is rarely the case. Pew Research Center data indicates that only 24 percent of American adolescents post remarks or reviews online about a product they are buying.

It would be almost impossible to manually track and contact clients to follow up on their purchases even for a tiny eCommerce shop. Instead, use built-in tools with systems such as Shopify and BigCommerce to send an email automatically a week or two after a purchase is finished. Ask the client to return and leave a review with a link back to the website or product page and invite them to contact you if any issues arise. This fully automates the review process, which improves product sales, and provides you the chance to manage any problems that affect clients negatively.

6 – Product Returns, Refunds & Exchanges:

You will likely receive applications for returns, refunds, and exchanges when you sell a tangible item. These will come through your support center for many businesses and involve immediate involvement with each case to achieve a resolution. Some platforms like Shopify and BigCommerce have choices to automatically flag an item for return or refund within a customer’s portal or account.

Using these options can decrease points of contact and accelerate the process. By having a written and visible return policy on your website, you can also enhance the effectiveness of this method. With this data easily available to clients online, repetitive issues can be eliminated and customer service contacts minimized.

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Conclusion :

Every businessman wants to see their company growing beyond their expectations. The best way to get started on that path is to remove yourself when you can from the daily procedures. Ecommerce Automate and fine-tune different elements of your workflows. These activities will offer you the liberty to concentrate on expanding your company and the chance to enjoy the fruits of what you have constructed.

The post Ways How Ecommerce Automation can Improve your Online Store appeared first on Tricky Enough.

Create and set up a business profile

You should not think that on this resource only clothes and cosmetics are sold well. If you have a desire and enough knowledge, you can promote anything – from auto parts to books. An online store on Instagram Can help you to sell anything.

There is nothing difficult in registering a commercial Instagram account: all you have to do is bind your profile to Facebook. Now you have to come up with the name of the account, its description and upload a profile photo. Contact the designer to create a logo version specifically for your Instagram profile.

On the main page of a business account, it is important to try briefly and clearly express the essential characteristics of the store. The profile must be informative, the user immediately understands what kind of products you offer (there is a link to the site, a description, and contacts).

Account Processing: Briefly about Identity

The word “IDENTITY” – is a term involving all the elements of brand identification. Identity, or corporate identity of the brand, includes:

• Brand name
• Logo
• A fixed palette of firm-specific colors
• General principles of composition
• Original graphics

Identity contributes to memorization and the emergence of associative connections among consumers. What does this mean for an online store account on Instagram? All the effort on the design is reduced to one principal goal: to cause the desire to purchase goods.

Create a single visual style for all posts different from competitors’ profiles or accounts of similar themes.

Instagram content is created for the same purpose so that the brand can be easily identified and remembered.

Establishment of content for an online store on Instagram

Content is one of the main carriers of your brand philosophy, its culture, basic principles, fundamental values, corporate ethics. Speaking of the obvious – the first thing to do is to hire or learn the craft of a photographer. High-quality photos of your product done by professional equipment with the correct exposure and good light – half of your success.

Take photos of the product in action, choose good quality photos, and don’t upload them with text. Except for the design, the content plan should include a description of content types, provisions of text styles, and hashtags for headings.

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Write a content plan: define the types of publications and the time of placement

The Instagram content plan is prepared for a week and pre-determines the names of posts with publication dates. The following standard types of content can be distinguished;

• Reputational – Information about the victories of your brand/product. For example; celebrities use your products, your brand received a diploma at the exhibition, upgraded its qualifications or successfully passed the certification, etc. Also, tell about participation in charity; how do you help to take care of nature or help shelter homeless animals.
• Instructional – Posts that help customers use your product. For cosmetics – the rules of makeup, for tissue shop – lessons on sewing products.
• Entertaining – A great reason to make your followers laugh or to please with a fun picture/video. Choose jokes on topics close to your audience. In this, a careful study of customer accounts will help you. If you have complicated relationships with humor, would be better not to joke at all.
• Informative – Includes information about sales, seasonal discounts, and promotions. Here you can also include events of your industry, trends, and comparisons with competitors’ products.
• Communicatory – Polls, requests to choose the best option. Appeal to your followers for advice – this will help to engage the audience in a dialogue. For example: before starting production of a new line of clothing, ask your audience to choose a print, style, etc. Share the book you read, ask what inspires your followers. Or tell about your future plans and ask the audience about the same.
• Selling – This task of these posts is very clear, you can tell about the advantages of your product, show how your product helped to solve the client’s problem, use storytelling.

Peculiarities of working with hashtags

Regarding the hashtags, it’s time to dispel the myths about their incredible benefits.

1. Search by hashtags? It is unlikely that an ordinary user so often uses this feature. Many people even don’t know how to use the search – often users just watch event feed of friends and followers.
2. Popular hashtags will bring you likes from offers (like the same stores and commercial profiles. Such activity is useless and even harmful.
3. You can use popular hashtags, but their increase in search is very furious. Do not expect that you will be noticed among the constantly updated hundreds and thousands of new photos of more than 700 million Instagram users!

Anyway, hashtags will not bring any significant benefit in promoting your account. However, there is comforting news. It is possible and necessary to use hashtags as follows:

1. Geohashtags; binding to a concrete region – The usual hashtag (#tissue) is not aimed at any segment of the target audience, but the (#tissueUSA) will be much more useful.
2. Hashtags as categories – #tissue #silk #synthetic  #velour #velvet; this kind of hashtags are designed to make easier for the user to search for the necessary range in your online store account.
3. Brand hashtags – In this case, you can just use the name of your brand as a hashtag.

It is recommended not to abuse hashtags. Try to use no more than 11 to post.

Usage of emojis

Everyone has already noticed that Facebook has replaced regular likes with smilies? In Instagram, however, a good part of comments are made up of smiles.

Emojis or smilies:

• Cause emotions and help to become friends with your audience.
• Facilitate the perception and erase language boundaries.
• Attract attention and help to focus on the text.
• Save time and space by reducing the number of words.

Product’s placement rules

What is an online store without the assortment? So, what can and should be included in the product description on the Instagram network:

1. Product description – Write it briefly and interesting, you can add fun facts, your personal experience, the history of the appearance of the product in the store, provide usage statistics. Write a story about how your customers solved their problems with your products. Always remember that people come to talk and not buy! Tell about trends.
2. Specify the appointment – For whom it is suitable and how this product is useful. Imagine talking privately with a customer. In addition to the dry facts about the characteristics of the product, describe also the emotional benefits that it will bring. For example, if a dress is made of flax, add that it will be comfortable even in forty-degree heat. Attracted attention? Now mark the price/availability/ store address. Necessarily write about the discount – it will give the opportunity to feel that the customer not only spends but also saves. People react positively to discounts.
3. Specify the link to the profile/website or the name of the store/brand. Try to keep the brand name in front of your customers’ eyes, it helps to remember.
4. Enter the heading “product of the week” (or day), and tell why this product deserves the attention of the audience.

Media Work: Live and Instagram Stories

In August 2016 Instagram launched a new service – Instagram Stories and after 2 months, more than 100 million users were using it.

You can add;

• Instruction on how to use the product
• Interesting videos and photos from the life of your employees at work – “behind the scenes”.
• Contests, promotions, and giveaways.
• Interviews with interesting people.
• Product announcements, opening season.

Using Instagram Stories you also can;

• Look for the audience by active hashtags and geolocation.
• Sell products, indicating in the video or in the text on the image about the possibility to take the order in “Direct” using the “Send Message”
• Arrange a quest or marathon.
• Link to another your or recommended account.
• Make live broadcasts and get in touch with your audience. Publications in video format attract more.

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Attracting New Subscribers and Keeping Audience

In 2016, influence marketing became one of the most popular tools in promoting brands around the world. The concept is quite simple: the brand finds an “influencer” (opinion leader) that fits the campaign objectives. Anyone can be an influencer – from a popular streamer to a person with the nickname SuperMama who is believed by all moms participating in the baby forum, a blogger, and a celebrity with millions of followers. An influencer can be any group, brand, company, or even a club according to the interests that people trust in certain questions. Your active followers, who share company values and are involved in community life, are also peculiar opinion leaders. An important rule is that before looking for an “influencer”, you need to match him with your target audience.

Advertising publications from the “influencers” do not just get more reaches, but will help you with many other points;

• Increase audience / brand / company / product / service awareness.
• Audience formation.
• Increase in the number of followers.
• Working out the negative (opinion leaders help dispel the myth about the harm/deficiencies of the product/service).
• Increase sales.
• Higher confidence.

If you are sure that your audience is on Instagram, then this social network is a great e-commerce platform. Finding new ways to attract customers is a difficult but interesting process.

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The post How to open an online store on Instagram from scratch?: a guide for beginners. appeared first on Tricky Enough.