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How to Improve Website Performance That Can Help in Google Ranking

Google is the master that makes or breaks websites for its dearie potential users. And to improve website performance is the biggest...

Improve Website Performance

Google is the master that makes or breaks websites for its dearie potential users. And to improve website performance is the biggest concern of many bloggers today.

But if you are the one who thinks that speed can be put on the second priority, you need to reevaluate your thought already!

As per a survey by Aberdeen Group, only a 1-minute delay in page loading surprises the site’s owners with an 11% fewer page views loss, 16% reduction in customer gratification, and 7% decrease in the conversion rate. These are little figures with a huge cost!

Amazon proved it true by scoring 1% revenue for every 100 milliseconds enhancement in their website’s speed. While Walmart increased its revenue generation by 2% through the same speedy process.

  • Keenly done Performance Testing can surely save a website from ranking drops.

Here’s adding more to your surprise, what an undone performance assessment can do:

  • 47% users expect a web page to load within two seconds.
  • 40% will already close a website if it takes more than three seconds to load.
  • 52% of online shoppers say quick page loads are important to create their loyalty to a specific web page. (Akamai)

Amazingly, even down to the line websites have improved their page load speed by 22% in the previous years.

What needs to be understood is that SEO is important, but performance testing and load testing are crucial for website performance.

Every website owner wants to fly high in SERPs because ranking second or third can make a very noticeable difference.

Stop scratching your head and read on the following gimmicks about your website performance that can deliberately improve website performance with the Google Ranking:

  • Minimize the Average Page Load Velocity

It is one of the most stressed upon key points that focuses on web performance and thus the Google ranking in the SERPs. Write it down on a sticky note and paste it on a wall by your side because Google only befriends with speedy websites that concentrate on decreasing the average page load speed.

Google does not bother if websites are running over a powerful DA (Domain Authority), extensive word count, or relevant backlinking, etc. because speed is one of the highest priority for the giant information hub, Google.

Previously, Google went savage and red labeled websites as “Slow” due to poor speed rate. Just imagine, how badly it would have spoiled the site’s reputation in the users’ eye.

It’s been more than 10 years that Google is talking about speedy page loading for satisfied users and top SERPs ranking.

What’s the deal with being lazy then?

Moreover, a few years back, Moz conducted a case study that clearly depicted that TTFB greatly influences the interlink between decreasing search ranks and increasing the time to first byte rates. Subsequently, websites that have lower TTFB are more responsive and tops the SERPs.

Focus on “Dwell Time”

It is an aspect that Google has not talked about much or have shown much confirmation but the “time on site” AKA Dwell Time is essential in the framework.

Dwell Time is a newly coined term that refers to an algorithm of bounce rate and time on site patterns. It is a measurement that measures the time a user clicks on a list and returns to the SERPs.

A marketing scientist at Moz indicated that Google once executed a short study to measure the dwell time. In this test, Google provided the users with a block option in case he returned back to the SERPs after clicking on a specific result listing. That test was a vivid indication that the dwell time has been an under the cover but a worthy factor that helps in achieving the desired web performance and of course, the Google ranking.

Making sure that every web page on your site loads readily fast is the only pro way to ensure the dwell time or time on site. It is irrational if you only optimize the homepages neglecting the pages with higher content or load.

It’s quite fine if you set the dwell time around 1 minute, no less no more because as mentioned earlier users don’t mind switching the web page if it exceeds three seconds.

Reduce the Bounce Rate

It is another accentuating element that makes a website fly high on Google’s SERPs. It measures the number of users that just visited a single page and left the site. Though it is different from dwell time, it is equally significant in the long run.

Google defines bounce rate as:

“A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”

Bounce rate and ranking go hand in hand, for this particular correlation, your website should have that much fascinating content to engage your users. Otherwise, we are sorry if you still can’t recover from the ranking drops!

Execute HTTPS and HTTP/2

Way to improve your Google ranking with HTTPS and HTTP/2!

Google has been a strong supporter of HTTPS for making the cyber-world safer and better.

Google’s former head of web spam, Matt Cutts pointed out that HTTPS is a trivial indicator at the moment, but Google will strengthen its importance with time.

Then why wait to avail that chance to be on the top?

You can easily get your help from a CDN server after ensuring the web host, origin server, and your site is secure. Some servers are now even providing support for HTTP/2.


How to get a free SSL certificate.

Tips to Improve Your Website Performance

Ramp up the Google Image Search Index

More clicks on the picture, more chances to increase the SEO ranking!

Google Image Search is a rare topic to be discussed because we only see discussions about picture content and picture size.

Let us cite a case study for you: According to Brafton Marketing, 63% clicks on a picture added greatly in enhancing the site’s traffic.

Ramping up your Google Image Search Index can robustly get you above the SERPs.

Just get it ready to enter the tough competition of rankings!

Or Sort It Out with Some Tools!

You have a good option to improve the web performance and SEO ranking without roping with a webmaster. A time-bound businessman or website owner can use these SEO tools for better results on SERPs: Google Trends, BROWSEO, Screaming Frog, GTmetrix, Rank Checker, Responsive Design Test, and the list go on.

Have You Looked for Performance Testing?

Performance testing is all about assessing and testing the performance rate and workload of a specific product, be it a website or an application. It can help you achieve the pinnacle you aspire on Google rankings. Kualitatem has the best crew of performance testers that know your expectations and provide you the desired results featuring the very-very critical these days, the customer experience!

You have a range of beneficial factors to stand your website on the top of the SERPs.

It’s superstitious if you still find excuses for low web performance and SEO ranking!

Written by Syed Qasim
Syed Qasim is Digital Marketing Head in a corporate sector. He loves to write about Digital Marketing Strategies. Syed is running his own tech blog in which he is covering different topics like latest tech news, spectrum reviews, mobile phone updates etc.

13 Replies to “How to Improve Website Performance That Can Help in Google Ranking”

  1. This is a very meaningful article and this that something that many people need to read and understand that how website speed can improve your audience……really one of the valuable information.

  2. Hello Admin,
    I started using w3 total cache but while I clear cache it asks premium support why? I have contacted to my hosting provider they are saying it always ask same. any solution

    1. Hi Divya,
      W3 total will ask you to upgrade. but I using wp fastest cache plugin to lower the speed of my website and I will also recommend you use that.

  3. Hi Syed,

    Great tips and everyone who’s bothered about increasing their SEO rankings should focus on their website speed.

    Use tools like Pingdom to find out your website loading times and you’ll also know what things you need to fix to improve your site speed.

    Reduce your plugins usage, move to a faster hosting service and install a CDN – these are all important things that directly affect a site’s speed and performance.

    Keep sharing great stuff.

    1. Hi Anil, thanks for your comment. That’s true, website load time matters a lot in SEO. Thanks for sharing your tips with us. 🙂

  4. Hello
    I have read this article this is really useful for me. and i had a question that which CDN and cache plugin we should use. which is cleared with your comment.

    Thanks for sharing 🙂

    1. Thanks for your comment.
      You can use CloudFlare as CDN service and W3 Total Cache plugin. Both are good for WordPress.

  5. Hey Syed!

    This is such an important thing to do when you are running your own blog or website.

    The speed of your website matters a lot for the search engine and the visitor. I use a Cache Plugin and also optimize all of my images. I also use a CDN. I’m using CloudFlare at the moment, with no issues. I’d recommend it.

    Thank you for sharing this!

    Best regards! 😀

    1. Thanks for your comment. 🙂

      Cache Plugins with CDN like CloudFlare is awesome combination. I am using W3 Total Cache with CloudFlare and both are working fine for me.

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