The E-commerce field is frequented by regular changes that are geared towards improving how consumers access products. Each year ushers in multiple trends, with many fading out after the hype has passed and others redefining the eCommerce field.
Unlike previous years, 2021 has shown a surge in the way consumers access products and introduced changes that have transformed the eCommerce arena. These changes are geared to accommodate the changes in consumer behavior, managing competition, and improve modes of advertisement.
Here, we will get you up to speed with the recent trends in Ecommerce development that have stuck around for the more significant part of 2021. These trends will help you strategize, keeping you abreast with the market dynamics and informing your content marketing strategy.
You may also consider expert guidance to manage the Thesis rush and sustain a stream of quality content.
1. Adopting Augmented Reality in Online Shopping
Since the onset of online shopping, the major shortcoming was a failure for products to live up to consumer expectations. This led to the adversity of online stores, with many users preferring products they could analyze in detail to determine how well they met their needs.
The onset of AR has allowed customers to interact with a product in detail, determining how it looks on them or within their preferred setting. This has increased customer confidence, and in turn, decreased return rates.
A testament to the benefits of AR is its popularity in the market, with an approximated value of 30.7 billion dollars. Additionally, products are being modified to embrace AR, with Apple introducing an AR kit in their new iOS 11 version.
Similarly, Google has developed an AR core for android to allow their users to better experience AR. To make the most of this, you should consider adding 3D models of your products to your stores, allowing online customers to make informed decisions.
2. Use of AI to Analyze Consumer Tastes and Preferences
Unlike traditional marketing that involves sharing ads to a large audience, data-driven advertising ensures a considerable ROI. This is achieved through the collection of data to determine the shopping patterns and interests of clients.
Consequentially, this data helps companies reach out to prospective clients and further increases the likelihood of conversion with personalized addresses. AI analytics informs your marketing strategies, allowing you to focus your investment on advertisement and reach-out methods with the capacity of yielding high returns.
To gain enough data for accuracy, businesses can partner with third-party providers. This helps you reach a wider audience and to segment your client base effectively.
3. Introducing More Payment Methods
With mobile commerce surging, there has been a spike in the means available to make payments. These methods have increased the convenience for customers and allowed businesses to gain higher conversion rates.
Businesses can now easily cater to payments in various regions, diversifying their target audience and maximizing sales. Blockchain technology also holds high promise for businesses as it reduces the reliance on third-party providers and ensures the security of payments.
These payment methods are phasing out traditional payment methods like cash on delivery, giving you control over your finances. For the most benefit, a business should analyze the methods of payment preferred by their customers, ensuring utmost ease in the initiation of purchases.
4. Personalized Customer Experience
With data collected from AI, businesses can develop personalized recommendations and present relevant content to users. Often, bots are programmed to show specific content based on a visitor’s behavior, geolocation, and recent activities.
Some sites have personalized their sites for real-time changes to adapt the site content based on the users’ actions. Stores also use this resource by storing the recently viewed products, making it easier for clients to follow various products on subsequent logins.
Some engines have advanced in analyzing the data collected by various devices and recommending relevant products through predictive intelligence. This makes it easier for customers to navigate websites and access their desired products/services.
5. Chatbots and Voice Assistants
A virtual assistant is all the rage in modern-day eCommerce. Chatbots and voice assistants rank top among the drivers used by online stores to give their pitches a personal touch.
Unlike website browsing, customers can quickly locate their desired information on sites, reducing the bounce rate. Consumers can also place orders through voice commands and track their purchases in real-time.
Even better, chatbots provide real-time support to consumer queries, reducing the delay associated with day-time customer support. Chatbots can also be exploited to maximize sales by retargeting customers with related products and services.
Some companies use chatbots to remind users of neglected carts, thus ensuring the initiation of purchases.
6. Drone Delivery
The long wait periods for online deliveries are among the reasons many customers prefer other purchasing modes. Drone-assisted delivery is a faster option that accesses short routes and delivers to a customer’s doorstep.
Unlike road transport, drones are not subject to long traffic jams and are thus faster. This speedy delivery reduces cart abandonment rates and influences a customer’s choice as it is time-saving compared to traditional shopping.
Even better, drones are environmentally friendly and thus align with the sustainability goals. Companies that have adopted the trend include Alibaba, UPX, and FedEx who have reported success in drone delivery testing.
The global drone market is estimated at $43 billion in 2024, a testament to its potential.
7. Diversification of Consumer Patterns
Online shopping is quickly becoming the preferred mode for many customers around the globe. This has diversified product consumption patterns, reducing the limiting B2B model previously adopted by most businesses.
With many firms dealing in drop shipping, there is a better chance to trade in D2C, D2B, and B2C models. This allows you to diversify your sales, ensuring a wider profit margin. Also, B2B is projected to shoot to a 1.1 trillion-dollar value by the end of 2021.
8. Shoppable Social Media Ads
Gone are the days of written ads. 2021 has seen a shift with entrepreneurs addressing the younger audience on their preferred platforms like TikTok, Instagram, and Facebook.
Since these sites have a more significant potential to influence consumer tastes and preferences, they complement the marketing strategies employed by businesses. Shoppable ads reduce the process of referring to your commerce site, allowing you to make the most of the period when the purchase intent is at its peak.
Shoppable ads have shown positive growth since the pandemic’s onset and thus allow businesses to perfect their market targeting efforts. Hence, it is ideal to employ shoppable ads and access quality thesis statements about social media, increasing your returns on social media marketing.
9. The Rise of Influencers
Starting from scratch is often a tedious and cost-demanding undertaking for multiple businesses. Influencers are great for building brand awareness and building credibility among your audience.
Owing to the market’s reliance on authority figures, businesses are affiliating with influencers to make an impact on their audience. Additionally, influencers offer a cost-effective method for companies to gain the upper hand over their competition.
The trend is inclined in favor of micro-influencers as opposed to celebrity figures. This is because micro-influencers have a better appeal to specific audiences, promoting your ROI.
10. Headless E-commerce
Headless eCommerce is a trend that has come in handy for various sites. This approach does away with the frontend layer allowing developers to use APIs to cast products on multiple devices.
This trend offers multiple advantages, including a competitive edge for stores and seamless integration over various media.
Multiple trends are observed in the eCommerce field as customer needs and technological advancements crop up on the market. The trends covered here hold the most promise to stick around and should thus inform your strategies.