The beauty industry is a very competitive one, which means that if you want to make it, you not only have to step up your game but you also need to learn a thing or two about promoting your business. There are so many ways of doing so that you might be wondering what you should be focusing on Promoting Your Beauty Business in 2021. Here are 10 tips that will help you get the word out about promoting your beauty business and draw in more and more clients.
Consider content marketing
In this day and age, it should not even be a question that you have a fully functional, attractive website that showcases your expertise and facilitates communication with your clients. Needless to say, your website should also be mobile-friendly as most people browse the internet on the go, using their smartphones. However, what you should also implement in your website is a blog. Content marketing continues to be one of the most effective ways to climb to the top of the search results. Make sure you publish relevant content that focuses on your target audience’s questions and concerns and not only will your website traffic grow but so will your credibility.
Step up your Instagram game
Today, Instagram is the main hub of beauty businesses. It’s the perfect platform for this purpose as it focuses on visual content. So, make sure your Instagram profile is neat and professional. Use a business profile so that prospective clients can contact you easily. However, keep in mind that Instagram is not only a gallery for your business; it’s also an important marketing opportunity. Marketing on Instagram is not as simple as it may seem at first glance. This ever-changing social media site is often difficult to navigate algorithm-wise, however, as long as you learn the ins and outs of how things work and make sure you keep up-to-date with any changes, you have every chance of making it. Posting regularly, interacting with your followers, sharing video content, and leveraging promoted posts are just some of the things you should do on Instagram.
The next great idea you can use to promote your beauty business and gain a lot of attention instantly is organizing contests and giveaways. You can, for instance, offer a free appointment or a 50% discount. Consider it an investment. All the people entering your contest or giveaway will share your post, essentially promoting your business. It’s also a great way to gain more followers who might develop an interest in your services later despite not winning the contest. You can organize this contest on either Facebook or Instagram, just make sure you are aware of the site’s rules concerning contests and comply with them.
Always have deals going on
A contest gives you an immediate boost, that is true. However, you need to keep things in movement if you want traffic continually. A great way to keep people engaged and always looking out for your next announcement is by introducing frequent deals and offers. Advertise these offers through the different methods mentioned in this article and your efforts will be worth it. Make sure your deals have a great variety and do the math so that your profits are not taking a blow. If you want to leverage daily deal sites, which can indeed give you a lot of exposure, you need to consider carefully whether it’s worth the additional fees.
The next marketing tactic that your business can implement is reminders. You can show that you care about your clients by sending them an automated reminder prior to their appointment. This is even more important when it’s about a follow-up they might easily forget about. In addition, once you have them on your list and acquire their consent, you can also message them about any ongoing deals they might be interested in or new treatments that you have added to your offer. You can send reminders in various ways; text message reminders are a very effective way to reach your clients, but you can also get them on your mailing list and send emails instead.
As we already mentioned, it’s a great idea to keep things in motion. One thing you can do is constantly work on your skills and expertise so that you can always excite your audience with new things. For instance, learning about a new and innovative hair treatment method will place your salon on the cutting edge and people will certainly talk about you. Furthering your knowledge by enrolling in a microblading course and becoming the best in your area will also show your clients how passionate you are about what you do. You can even write about your new offers on your blog or social media.
Work on your social proof
Social proof is one of the most crucial things people take into account when they are deciding where they are going to spend their money. Therefore, it is essential that you work on this in order to promote your business. There are many ways to build social proof and establish yourself as a trustworthy business. Encourage your clients to write reviews on your website or social media pages. Send them a quick follow-up email that will prompt them to do so and if they were satisfied with your services, they will likely agree. When it comes to beauty businesses, though, visuals are everything. So, you also need to obtain photo proof of the splendid work you’ve done. Ask clients whether they are okay with you taking before and after photos of them and encourage them to tag you on their post-appointment selfies.
Try targeted advertising
Advertising used to be this hugely expensive endeavor that often failed to deliver the desired result. However, times have changed, and advertising now can be better tailored to your business’s needs. Targeted ads on social media are a great way to promote your business as they, as the name itself says, target those people specifically who might be interested in what you offer in the first place. Targeted ads have a better ROI and you can also monitor their effectiveness more accurately. Consider trying this method on Facebook or Instagram and you might find a few new clients.
Another way to target the local clientele is by partnering up with other local businesses. As long as they are not your competition, this project can work in the favor of both of you. Find a business that offers services that complement yours in some way and see if you can create an agreement. Displaying flyers of their business in return for them doing the same thing is an effortless way of reaching new clients.
Make your salon selfie-ready
We briefly mentioned the importance of post-appointment photos earlier. Of course, you can ask your clients to take a photo later and post it, but they might simply forget to do so. To make sure you can boost your social proof, though, it’s a good idea to set up a selfie-station right in your salon. First of all, make sure your salon looks nice and tidy so that the photos send the right message. You Set up a vanity specifically for the purpose of taking selfies and decorate it with the name of your business to make sure your marketing efforts will not be in vain. Having a nice selfie spot in your salon will make people inclined to use to opportunity and indeed, snap a few photos.
Being good at what you do is not enough – in today’s world, you also need to know how to market yourself. Hopefully, the aforementioned tips will help you reach your goals.